Tim Mazzarol

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Tim Mazzarol

Emeritus Professor

 https://orcid.org/0000-0001-7107-7046

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

Calculated based on number of publications stored in Pure and citations from Scopus

Personal profile

Biography

Tim Mazzarol is an Emeritus Professor and Senior Honorary Research Fellow within the UWA Business School where he specialises in entrepreneurship, innovation, small business management, marketing and strategy. He is a Qualified Professional Researcher (QPR) with the Research Society. In addition, Tim is an Affiliate Professor of the Burgundy School of Business, Group ESC Dijon, Bourgogne France. He is also the Coordinator of the UWA Co-operative Enterprise Research Unit (CERU), a Director of the Centre for Entrepreneurial Management and Innovation (CEMI), and a founder Director and Company Secretary of the Commercialisation Studies Centre (CSC) Ltd.

 

Tim has been with UWA since 2001 and previously worked at Curtin University from 1994 to 2000. During that time, he was the Director of the Small Business Unit and a Research Fellow with the Institute for Research into International Competitiveness (IRIC). Prior to his academic career Tim was a high school teacher, a diplomatic officer within the Australian Department of Foreign Affairs, and a manager with National Mutual Ltd.

 

He was the Director of Doctoral Programs at the UWA Business School from 2008 to 2009 and the founder Director of the UWA Centre for Entrepreneurial Management and Innovation (CEMI) from 2003 to 2007. He is a research theme leader with the UWA Institute of Agriculture, within the area of agribusiness ecosystems, and is actively engaged with the Australian Institute of Management (AIM) WA, Executive Education Programs where he designs, develops and delivers programs for a wide range of organisations.

 

Tim is a fellow of the AIM WA, a member of the International Council of Small Business (ICSB) and its affiliate the Small Enterprise Association of Australia and New Zealand (SEAANZ). From 2012 to 2018 he was President of SEAANZ following several years as a member of its board. He continues to work closely with small firms via his research and MBA units in commercialisation, entrepreneurship and small business management.


Prior to joining UWA, Tim was at Curtin University of Technology from 1994 until 2000. In that time he worked as a Research Fellow with the Business School's Institute for Research into International Competitiveness (IRIC), and Executive Director of the Small Business Centre (now Curtin Entrepreneurship Centre). Tim’s last appointment at Curtin was as a Senior Lecturer in Entrepreneurship within the School of Management. 

 

Tim's research in small business management, marketing and co-operative and mutual enterprises has been published internationally and he is the author or co-author of several research and textbooks. In addition to his academic work Tim has been a shareholder and non-executive director of several small firms as well as a member of boards of non-profit organisations.

 

He is actively involved in consulting to a range of organisations both large and small. In addition to his research and teaching within the Business School he is a sought after speaker and industry trainer in the fields of strategic management, marketing and innovation.

Roles and responsibilities

Emeritus Professor and Senior Honorary Research Fellow UWA, Marketing Discipline

Future research

The co-operative and mutual enterprise as a competitive business model.

The strategic management of innovation, new product development and commercialisation in small firms.

The definition of small enterprise and its implications for research, education, public policy and practice.

Funding overview

Professor Timothy Mazzarol, Professors G.N. Soutar, J.C. Sweeney, D. Webb, J. Henry 2010 ‘Enhancing Sustainable Energy Saving Behaviour through Communication: A Longitudinal Study’, Fund approved: $255,120.

Professor Timothy Mazzarol, Professor Geoffrey Soutar, Professor John Watson, Professor Kadambot Siddique, Dr. Joanne Sneddon, Dr. Elena Mamouni-Limnios 2010, “LP100200874 - Sustainable Cooperative Enterprise: An Investigation into the Factors Influencing the Sustainability and Competitiveness of Cooperative Enterprises, ARC Linkage Projects, Funds Approved: $338,182.00. RFCD

Professor Timothy Mazzarol, Ms N van Heemst 2007, “ A Study of the Cooperative as a Competitive Business Model”, Cooperatives WA, Funds Approved: $11,891.00. RFCD:

Professor Timothy Mazzarol, Ms N van Heemst 2007, “ A Study of the Inter Relationship Between Public Sector Housing and Crime Within the City of Belmont”, City of Belmont, Funds Approved: $29,950.00. RFCD:

Professor Timothy Mazzarol 2005, “LGMA Sustainable Workforce Proposal”, Local Government Managers Association, Funds Approved: $5,000.00. RFCD:

Professor Timothy Mazzarol 2005, “Development of Strategic Image Measure and Customer Satisfaction Index for the Water Corporation”, Water Corporation WA, Funds Approved: $133,255.00. RFCD:

Professor Timothy Mazzarol 2005, “Investing in Armadale: Development of a Marketing Communications Strategy; Business Cluster Analysis and Multimedia Prospectus for the Armadale Redevelopment Authority”, Armadale Redevelopment Authority, Funds Approved: $83,489.00. RFCD:

Professor Timothy Mazzarol 2005, “Identifying Industry Clusters in the Pilbara Region”, Department of Education, Employment and Workplace Relations (DEEWR), Funds Approved: $11,931.00. RFCD:

Professor Timothy Mazzarol 2004, “City of Belmont Community Attitude Survey”, City of Belmont, Funds Approved: $30,871.00. RFCD:

Professor Timothy Mazzarol 2004, “Digital Content Feasibility Study”, Department of Education, Employment and Workplace Relations (DEEWR), Funds Approved: $56,817.00. RFCD:

Professor Timothy Mazzarol 2004, “Small Business Enterprise Culture Program”, DEEWR AusIndustry - Competitive Grants for R&D, Funds Approved: $48,679.00. RFCD:

Professor Timothy Mazzarol 2003, “RFT No 8703: Review of the Western Australian Business Enterprise Centre Network”, Department of Treasury and Finance, Funds Approved: $44,790.00. RFCD:

Professor Timothy Mazzarol, Mrs Joanne Sneddon, Ms N van Heemst 2003, “City of Belmont Community Research Project”, City of Belmont, Funds Approved: $10,787.00. RFCD:

Professor Timothy Mazzarol 2003, “Commercialization of the ''Otter'“, Drainflow Services Pty Ltd, Funds Approved: $5,294.00. RFCD:

Professor Timothy Mazzarol 2003, “Business Planning and Strategic Market Research for Australian Olive Harvesters”, Australian Olive Harvesters Pty Ltd, Funds Approved: $6,080.62. RFCD:

Professor Timothy Mazzarol 2003, “Identifying Industry Clusters in the Eastern Metropolitan Region of Perth”, Eastern Metropolitan Regional Council (EMRC), Funds Approved: $18,523.00. RFCD:

Professor Timothy Mazzarol, Professor Jillian Sweeney, Professor Geoffrey Soutar 2003, “LP0455705 - An Exploration of the Development and Effectiveness of Word-of-Mouth Communication in Financial Services Markets.”, ARC Linkage Projects, Funds Approved: $80,351.00. RFCD:

Previous positions

2010-2022 Winthrop Professor of Marketing Strategy, Entrepreneurship and Innovation, UWA Business School
2008-2009, Winthrop Professor and Director, Doctoral Programs, UWA Business School
2003-2007, Director, Centre for Entrepreneurial Management & Innovation/ A/Professor GSM, UWA
2001-2003, Senior Lecturer, Graduate School of Management, UWA
2000-2001, Senior Lecturer, Curtin University of Technology, Management, CBS
1997-1999, Executive Director, Curtin University of Technology, Small Business Unit, CBS
1994-1996, Research Fellow, Institute for Research into International Competitiveness, Curtin Business School
1992-1993, Assistant Agency Manager, National Mutual Limited
1983-1992, Foreign Affairs Officer, Department of Foreign Affairs and Trade
1981-1983, Teacher, Education Department of Western Australia

Current projects

Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Enterprises.

Sustainable Co-operative Enterprise: An Investigation into the Factors Influencing the Sustainability and Competitiveness of Co-operative Enterprises.

Enhancing Sustainable Energy Saving Behaviour Through Communication: A Longitudinal Study.

Industrial relevance

Has undertaken over 150 projects in the areas of market research and economic or community studies for government and industry clients including the Government of Canada, RAC, Bank of Western Australia, LandCorp, City of Belmont, Australian Education International, State West Credit Society, WA Potato Marketing Board, TimberCorp Ltd, CSIRO, Department of Land Administration, LandCorp, Agriculture Department of Western Australia, Eastern Metropolitan Regional Council, Small Business Development Corporation, WA Department of Industry and Resources, WA Department of Education and Training, Wesfarmers Ltd, Water Corporation, WA Football League, WA Trotting Association, Racing and Wagering WA, Lavan Legal, Department of Education Services, West Surf, Ertech, Main Roads WA, Worley Parsons, Perron Group, Chinese National Offshore Oil Corporation (CNOOC) and Nokia Corporation.

Teaching overview

OCEN4003 Strategic Leadership for the Blue Economy

MGMT8608 Entrepreneurship & Innovation
MGMT8601 Small Business Management
MGMT8603 Management of Technology and Innovation
MGMT8627 Strategic Networks
MGMT8700 Strategic Management
MGMT6791 Business Research Principles and Processes
MGMT6794 Literature Review and Criticism
MGMT6795 DBA Proposal and Defence
MGMT8615 Advanced Topics in Management
PHCY8615 Pharmacy Management

Research

Strategic Management of Small Firms;
Innovation and Commercialisation Management in Small Firms;
Entrepreneurship;
Strategic Networking and Industry Clustering;
Word of Mouth in Services Marketing;
International Marketing of Education Services;
Cooperative enterprise;

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 14 - Life Below Water
  • SDG 15 - Life on Land
  • SDG 16 - Peace, Justice and Strong Institutions

Research expertise keywords

  • Entrepreneurship & Innovation
  • New Product Development And Commercialisation
  • Small Business Management
  • Co-Operative And Mutual Enterprise
  • Strategic Management & Marketing
  • Entrepreneurship
  • Industry clustering and innovation
  • Innovation and adoption of new technology
  • International education marketing and management
  • International marketing of services
  • Public sector and non-profit marketing
  • Regional enterprise development
  • Small business management
  • Strategic networking and innovation
  • Strategic management
  • Strategic marketing
  • Word-of-mouth marketing
  • Co-operative enterprises

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