Tim Mazzarol

Winthrop Professor, BA BEd Murd., MBA PhD Curtin

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


  • 1750 Citations
  • 19 h-Index
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Personal profile


Tim Mazzarol is a Winthrop Professor specialising in entrepreneurship, innovation, small business management, marketing and strategy. He is a Qualified Practising Market Researcher (QPMR) with the Australian Market and Social Research Society (AMSRS). He is also an Affiliate Faculty member of the Burgundy School of Business, Groupe ESC Dijon, Bourgogne France, where he is also a member of the Scientific Advisory Council of their Centre in Business Research (CEREN).

He was the Director of Doctoral Programs at the UWA Business School from 2008 to 2009 and the founder Director of the UWA Centre for Entrepreneurial Management and Innovation (CEMI) from 2003 to 2007. He also led the development of the entrepreneurship and innovation program within the UWA MBA during that period. In 2010 Tim relaunched CEMI as a private initiative and is Director of this virtual centre.

Tim is a member of the International Council of Small Business (ICSB) and its affiliate the Small Enterprise Association of Australia and New Zealand (SEAANZ). In 2012 he was elected President of SEAANZ following several years as a member of its Executive Committee.

Prior to joining UWA, Tim was at Curtin University of Technology from 1994 until 2000. In that time he worked as a Research Fellow with the Business School's Institute for Research into International Competitiveness (IRIC), and Executive Director of the Small Business Centre (now Curtin Entrepreneurship Centre). Tim’s last appointment at Curtin was as a Senior Lecturer in Entrepreneurship within the School of Management.

Tim also has ten years of experience with the Department of Foreign Affairs and Trade including three years in the Australian Embassy Bangkok as Second Secretary. Following the completion of his MBA Tim worked as an Assistant Agency Manager with National Mutual in WA where he managed sales teams and dealt with numerous small business clients.

Tim's research in small business management and marketing has been published internationally and he is the author or co-author of several research and textbooks. In addition to his academic work Tim has been a shareholder and non-executive director of several small firms as well as a member of boards of non-profit organisations.

He is actively involved in consulting to a range of organisations both large and small. In addition to his research and teaching within the Business School he is a sought after speaker and industry trainer in the fields of strategic management, marketing and innovation.

Roles and responsibilities

Winthrop Professor UWA, Marketing Discipline

Future research

The co-operative and mutual enterprise as a competitive business model.

The strategic management of innovation, new product development and commercialisation in small firms.

The definition of small enterprise and its implications for research, education, public policy and practice.

Funding overview

Professor Timothy Mazzarol, Professors G.N. Soutar, J.C. Sweeney, D. Webb, J. Henry 2010 ‘Enhancing Sustainable Energy Saving Behaviour through Communication: A Longitudinal Study’, Fund approved: $255,120.

Professor Timothy Mazzarol, Professor Geoffrey Soutar, Professor John Watson, Professor Kadambot Siddique, Dr. Joanne Sneddon, Dr. Elena Mamouni-Limnios 2010, “LP100200874 - Sustainable Cooperative Enterprise: An Investigation into the Factors Influencing the Sustainability and Competitiveness of Cooperative Enterprises, ARC Linkage Projects, Funds Approved: $338,182.00. RFCD

Professor Timothy Mazzarol, Ms N van Heemst 2007, “ A Study of the Cooperative as a Competitive Business Model”, Cooperatives WA, Funds Approved: $11,891.00. RFCD:

Professor Timothy Mazzarol, Ms N van Heemst 2007, “ A Study of the Inter Relationship Between Public Sector Housing and Crime Within the City of Belmont”, City of Belmont, Funds Approved: $29,950.00. RFCD:

Professor Timothy Mazzarol 2005, “LGMA Sustainable Workforce Proposal”, Local Government Managers Association, Funds Approved: $5,000.00. RFCD:

Professor Timothy Mazzarol 2005, “Development of Strategic Image Measure and Customer Satisfaction Index for the Water Corporation”, Water Corporation WA, Funds Approved: $133,255.00. RFCD:

Professor Timothy Mazzarol 2005, “Investing in Armadale: Development of a Marketing Communications Strategy; Business Cluster Analysis and Multimedia Prospectus for the Armadale Redevelopment Authority”, Armadale Redevelopment Authority, Funds Approved: $83,489.00. RFCD:

Professor Timothy Mazzarol 2005, “Identifying Industry Clusters in the Pilbara Region”, Department of Education, Employment and Workplace Relations (DEEWR), Funds Approved: $11,931.00. RFCD:

Professor Timothy Mazzarol 2004, “City of Belmont Community Attitude Survey”, City of Belmont, Funds Approved: $30,871.00. RFCD:

Professor Timothy Mazzarol 2004, “Digital Content Feasibility Study”, Department of Education, Employment and Workplace Relations (DEEWR), Funds Approved: $56,817.00. RFCD:

Professor Timothy Mazzarol 2004, “Small Business Enterprise Culture Program”, DEEWR AusIndustry - Competitive Grants for R&D, Funds Approved: $48,679.00. RFCD:

Professor Timothy Mazzarol 2003, “RFT No 8703: Review of the Western Australian Business Enterprise Centre Network”, Department of Treasury and Finance, Funds Approved: $44,790.00. RFCD:

Professor Timothy Mazzarol, Mrs Joanne Sneddon, Ms N van Heemst 2003, “City of Belmont Community Research Project”, City of Belmont, Funds Approved: $10,787.00. RFCD:

Professor Timothy Mazzarol 2003, “Commercialization of the ''Otter'“, Drainflow Services Pty Ltd, Funds Approved: $5,294.00. RFCD:

Professor Timothy Mazzarol 2003, “Business Planning and Strategic Market Research for Australian Olive Harvesters”, Australian Olive Harvesters Pty Ltd, Funds Approved: $6,080.62. RFCD:

Professor Timothy Mazzarol 2003, “Identifying Industry Clusters in the Eastern Metropolitan Region of Perth”, Eastern Metropolitan Regional Council (EMRC), Funds Approved: $18,523.00. RFCD:

Professor Timothy Mazzarol, Professor Jillian Sweeney, Professor Geoffrey Soutar 2003, “LP0455705 - An Exploration of the Development and Effectiveness of Word-of-Mouth Communication in Financial Services Markets.”, ARC Linkage Projects, Funds Approved: $80,351.00. RFCD:

Previous positions

2010- Winthrop Professor of Marketing Strategy, Entrepreneurship and Innovation, UWA Business School
2008-2009, Winthrop Professor and Director, Doctoral Programs, UWA Business School
2003-2007, Director, Centre for Entrepreneurial Management & Innovation/ A/Professor GSM, UWA
2001-2003, Senior Lecturer, Graduate School of Management, UWA
2000-2001, Senior Lecturer, Curtin University of Technology, Management, CBS
1997-1999, Executive Director, Curtin University of Technology, Small Business Unit, CBS
1994-1996, Research Fellow, Institute for Research into International Competitiveness, Curtin Business School
1992-1993, Assistant Agency Manager, National Mutual Limited
1983-1992, Foreign Affairs Officer, Department of Foreign Affairs and Trade
1981-1983, Teacher, Education Department of Western Australia

Current projects

Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Enterprises.

Sustainable Co-operative Enterprise: An Investigation into the Factors Influencing the Sustainability and Competitiveness of Co-operative Enterprises.

Enhancing Sustainable Energy Saving Behaviour Through Communication: A Longitudinal Study.

Industrial relevance

Has undertaken over 150 projects in the areas of market research and economic or community studies for government and industry clients including the Government of Canada, RAC, Bank of Western Australia, LandCorp, City of Belmont, Australian Education International, State West Credit Society, WA Potato Marketing Board, TimberCorp Ltd, CSIRO, Department of Land Administration, LandCorp, Agriculture Department of Western Australia, Eastern Metropolitan Regional Council, Small Business Development Corporation, WA Department of Industry and Resources, WA Department of Education and Training, Wesfarmers Ltd, Water Corporation, WA Football League, WA Trotting Association, Racing and Wagering WA, Lavan Legal, Department of Education Services, West Surf, Ertech, Main Roads WA, Worley Parsons, Perron Group, Chinese National Offshore Oil Corporation (CNOOC) and Nokia Corporation.

Teaching overview

MGMT8608 Entrepreneurship & Innovation
MGMT8601 Small Business Management
MGMT8603 Management of Technology and Innovation
MGMT8627 Strategic Networks
MGMT8700 Strategic Management
MGMT6791 Business Research Principles and Processes
MGMT6794 Literature Review and Criticism
MGMT6795 DBA Proposal and Defence
MGMT8615 Advanced Topics in Management
PHCY8615 Pharmacy Management


Strategic Management of Small Firms;
Innovation and Commercialisation Management in Small Firms;
Strategic Networking and Industry Clustering;
Word of Mouth in Services Marketing;
International Marketing of Education Services;
Cooperative enterprise;


  • Entrepreneurship & Innovation
  • New Product Development And Commercialisation
  • Small Business Management
  • Co-Operative And Mutual Enterprise
  • Strategic Management & Marketing
  • Entrepreneurship
  • Industry clustering and innovation
  • Innovation and adoption of new technology
  • International education marketing and management
  • International marketing of services
  • Public sector and non-profit marketing
  • Regional enterprise development
  • Small business management
  • Strategic networking and innovation
  • Strategic management
  • Strategic marketing
  • Word-of-mouth marketing
  • Co-operative enterprises

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1999 2018

33 Downloads (Pure)
vocational education
Vocational Education
Business model
Conceptual framework
Economic development
Market failure
Mainstream economics

Economic Gardening: What it is and what it does for the generation of jobs and economic growth

Mazzarol, T., Clark, D. & Reboud, S., 2018, Economic Gardening: The role of entrepreneurship, innovation and small business ecosystems in regional, rural and international development. Miles, M., Battisti, M., Lau, A. & Terziovski, M. (eds.). 1 ed. Prahran VIC Australia: Tilde Publishing and Distribution, p. 1-33 32 p. (SEAANZ Research Book Series).

Research output: Chapter in Book/Conference paperChapter

Economic growth
Research policy

Enabling Safe and Healthy Workplaces for Small Business

McKeown, T. & Mazzarol, T. W., 2018, Canberra: Australian Chamber of Commerce and Industry. 32 p.

Research output: Book/ReportOther output

Work place
Small business
Small and medium-sized enterprises
Health and safety

Exploring the diversity of SMEs: a taxonomic approach in a French Region as a way to avoid the dichotomy Gazelles / Muppets (or "Silicon Valley Business Model" and the rest of SMEs)

Reboud, S., Serboff, T., Goy, H., Mazzarol, T. & Clark, D., 3 Sep 2018, Beyond Silicon Valley: Moving towards a contextualized view of entrepreneurship: Rencontres de St-Gallen 2018. Zellweger, T., Fueglistaller, U., Hatak, I. & Volery, T. (eds.). 20 p.

Research output: Chapter in Book/Conference paperConference paper

Business model
Silicon Valley
Small and medium-sized enterprises

Projects 2003 2016