• The University of Western Australia (M261), 35 Stirling Highway,

    6009 Perth


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Personal profile


Doctor of Philosophy in Marketing (April, 2016)
The University of Western Australia, Perth, Western Australia, Australia
Thesis Title - Testing the effects of young children’s Persuasion Knowledge and equity on their response to a TV advertisement
Postgraduate Diploma of Research Methods (November, 2010)
James Cook University, Townsville, Queensland, Australia
Dissertation Title - A random parameter Stochastic Frontier Analysis was used in this study
Research Fields – Methods in Conducting Academic Research
Master of Business Administration (December, 2010)
China Agricultural University, Beijing, China
Thesis Title – Research in Langfang Printing Industry Cluster
Research Fields – Small and Medium Business Management
Bachelor of Economics (December, 2005)
Nankai University, Tianjin, China
Study Field – International Trade

Roles and responsibilities

Lecturer and researcher

Future research

Effectiveness of marketing communication
Young children
Behavioural responses toward advertised brands
Experimental research

Previous positions

Teaching assistant

Current projects

Young children's formative persuasion knowledge
Effects of equity in young children's brand choice

Teaching overview

Advertising and Promotion
Consumer Behaviour
Marketing Research
Strategic Marketing
Strategic Management
Marketing Management


Advertising, consumer behaviour, marketing communication and marketing research.



Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 51 Similar Profiles
pedagogics Social Sciences
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university teacher Social Sciences
education system Social Sciences
learning Social Sciences
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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2018

Relationship quality
Product category

Exploring current Chinese higher education pedagogic tensions through an activity theory lens

Barratt-Pugh, L., Zhao, F., Zhang, Z. & Wang, S., 21 Aug 2018, In : Higher Education. 22 p.

Research output: Contribution to journalArticle

education system
reform pedagogics
study goal

How Endowments Can Influence Young Children’s Brand Choice

Wang, S. & Mizerski, R., Feb 2018

Research output: Contribution to conferenceAbstract

Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption

Mizerski, R., Wang, S., Lee, A. & Lambert, C., 2017, Routledge International Handbook of Consumer Psychology. Jansson-Boyd, C. & Zawisza, M. (eds.). London and New York: Routledge, p. 327 346 p.

Research output: Chapter in Book/Conference paperChapter

A Formative Measure of Very Young Children’s Persuasion Knowledge

Wang, S., Mizerski, R., Liu, F., Olaru, D. & Mallinckrodt, V., 2016, Korea Scholar. Rust, R., van Bruggen, G., Rundle-Thiele, S., Miura, T., Chung, J. & Poon, P. (eds.). Global marketing conference proceedings, p. 1 5 p.

Research output: Chapter in Book/Conference paperConference paper


Advertising and Promotion

Shasha Wang

25/07/16 → …

Teaching unit (UWA): Course

Contemporary Marketing Issues

Shasha Wang

26/02/18 → …

Teaching unit (UWA): Course

Integrated Marketing Communications

Shasha Wang

31/07/17 → …

Teaching unit (UWA): Course

Marketing Management

Shasha Wang

27/02/17 → …

Teaching unit (UWA): Course