• The University of Western Australia (M261), 35 Stirling Highway,

    6009 Perth

    Australia

  • 0 Citations
  • 0 h-Index
20122018
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Personal profile

Biography

Doctor of Philosophy in Marketing (April, 2016)
The University of Western Australia, Perth, Western Australia, Australia
Thesis Title - Testing the effects of young children’s Persuasion Knowledge and equity on their response to a TV advertisement
Postgraduate Diploma of Research Methods (November, 2010)
James Cook University, Townsville, Queensland, Australia
Dissertation Title - A random parameter Stochastic Frontier Analysis was used in this study
Research Fields – Methods in Conducting Academic Research
Master of Business Administration (December, 2010)
China Agricultural University, Beijing, China
Thesis Title – Research in Langfang Printing Industry Cluster
Research Fields – Small and Medium Business Management
Bachelor of Economics (December, 2005)
Nankai University, Tianjin, China
Study Field – International Trade

Roles and responsibilities

Lecturer and researcher

Future research

Effectiveness of marketing communication
Persuasion
Young children
Behavioural responses toward advertised brands
Experimental research

Previous positions

Teaching assistant

Current projects

  • Testing the effectiveness of tourism premium promotion, with Dr. Arnold Japutra (UWA Business School) and Prof. Yuksel Ekinci (University of Portsmouth). Funding source the Future Fund Research Grant.
  • Testing the effectiveness of message communication strategies targeting young children, with Mr. David Gribble (Constable Care Child Safety Foundation, CCCSF) and Dr. David Gribble (CCCSF and Edith Cowan University).

Teaching overview

  • Introduction to Marketing
  • Marketing Management
  • Advertising and Promotion
  • Integrated Marketing Communications



Research

  • Advertising
  • Promotion
  • Consumer behaviour
  • Children
  • Persuasion

Languages

English
Chinese

Education/Academic qualification

Marketing, PhD, University of Western Australia

5 Apr 201123 Sep 2016

Keywords

  • Communications
  • Children and Young People
  • Education
  • Tourism
  • Advertising and promotion strategy
  • Advertising And Marketing Communications
  • Consumer behaviour
  • Children’s literature
  • Persuasion

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2018

Logos
Stereotypes
Relationship quality
Product category
Athletics

Exploring current Chinese higher education pedagogic tensions through an activity theory lens

Barratt-Pugh, L., Zhao, F., Zhang, Z. & Wang, S., 21 Aug 2018, In : Higher Education. 22 p.

Research output: Contribution to journalArticle

pedagogics
education system
reform pedagogics
stakeholder
study goal

How Endowments Can Influence Young Children’s Brand Choice

Wang, S. & Mizerski, R., Feb 2018.

Research output: Contribution to conferenceAbstract

Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption

Mizerski, R., Wang, S., Lee, A. & Lambert, C., 2017, Routledge International Handbook of Consumer Psychology. Jansson-Boyd, C. & Zawisza, M. (eds.). London and New York: Routledge, p. 327 346 p.

Research output: Chapter in Book/Conference paperChapter

A Formative Measure of Very Young Children’s Persuasion Knowledge

Wang, S., Mizerski, R., Liu, F., Olaru, D. & Mallinckrodt, V., 2016, Korea Scholar. Rust, R., van Bruggen, G., Rundle-Thiele, S., Miura, T., Chung, J. & Poon, P. (eds.). Global marketing conference proceedings, p. 1 5 p.

Research output: Chapter in Book/Conference paperConference paper

Courses

Advertising and Promotion

Shasha Wang

25/07/16 → …

Teaching unit (UWA): Course

Contemporary Marketing Issues

Shasha Wang

26/02/18 → …

Teaching unit (UWA): Course

Honors Supervision

Shasha Wang

27/02/17 → …

Teaching unit (UWA): Course

Integrated Marketing Communications

Shasha Wang

31/07/17 → …

Teaching unit (UWA): Course

Marketing Management

Shasha Wang

27/02/17 → …

Teaching unit (UWA): Course