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Personal profile


Doctor of Philosophy in Marketing (April, 2016)
The University of Western Australia, Perth, Western Australia, Australia
Thesis Title - Testing the effects of young children’s Persuasion Knowledge and equity on their response to a TV advertisement
Postgraduate Diploma of Research Methods (November, 2010)
James Cook University, Townsville, Queensland, Australia
Dissertation Title - A random parameter Stochastic Frontier Analysis was used in this study
Research Fields – Methods in Conducting Academic Research
Master of Business Administration (December, 2010)
China Agricultural University, Beijing, China
Thesis Title – Research in Langfang Printing Industry Cluster
Research Fields – Small and Medium Business Management
Bachelor of Economics (December, 2005)
Nankai University, Tianjin, China
Study Field – International Trade

Roles and responsibilities

Lecturer and researcher

Future research

Effectiveness of marketing communication
Young children
Behavioural responses toward advertised brands
Experimental research

Previous positions

Teaching assistant

Current projects

  • Testing the effectiveness of tourism premium promotion, with Dr. Arnold Japutra (UWA Business School) and Prof. Yuksel Ekinci (University of Portsmouth). Funding source the Future Fund Research Grant.
  • Testing the effectiveness of message communication strategies targeting young children, with Mr. David Gribble (Constable Care Child Safety Foundation, CCCSF) and Dr. David Gribble (CCCSF and Edith Cowan University).

Teaching overview

  • Introduction to Marketing
  • Marketing Management
  • Advertising and Promotion
  • Integrated Marketing Communications


  • Advertising
  • Promotion
  • Consumer behaviour
  • Children
  • Persuasion



Education/Academic qualification

Marketing, PhD, University of Western Australia

5 Apr 201123 Sep 2016


  • Communications
  • Children and Young People
  • Education
  • Tourism
  • Advertising and promotion strategy
  • Advertising And Marketing Communications
  • Consumer behaviour
  • Children’s literature
  • Persuasion

Fingerprint Dive into the research topics where Shasha Wang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 39 Similar Profiles
Persuasive Communication Medicine & Life Sciences
pedagogics Social Sciences
persuasion Social Sciences
equity Social Sciences
university teacher Social Sciences
education system Social Sciences
learning Social Sciences
reform pedagogics Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2019

Comparing measures of persuasion knowledge adapted for young children

Wang, S. & Mizerski, D., Dec 2019, In : Psychology & Marketing. 36, 12, p. 1196-1214

Research output: Contribution to journalArticle

Persuasive Communication
Persuasion knowledge model
Public Policy

Exploring current Chinese higher education pedagogic tensions through an activity theory lens

Barratt-Pugh, L., Zhao, F., Zhang, Z. & Wang, S., May 2019, In : Higher Education. 77, 5, p. 831-852 22 p.

Research output: Contribution to journalArticle

education system
reform pedagogics
study goal
19 Downloads (Pure)

Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence

Wang, S., Boey, L. & Weismueller, J., 2019, PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE. Paris: Global Alliance of Marketing and Management Associations, p. 184-185

Research output: Chapter in Book/Conference paperConference paper

Open Access
Relationship quality
Product category

How Endowments Can Influence Young Children’s Brand Choice

Wang, S. & Mizerski, R., Feb 2018.

Research output: Contribution to conferenceAbstract