Sharon Purchase

Professor, BE Qld, MBA W.Aust., PhD C.Qld

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


  • 580 Citations
  • 13 h-Index

Research output per year

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Personal profile


Sharon is currently a Professor at the UWA Business School. Sharon worked for 13 years within the engineering sector for both private and public organizations. During this time Sharon worked in marketing, sales and consulting while completing her MBA part-time.

Sharon began working in academia on a part-time basis as she was studying for her PhD from 1996-1999. Her PhD research investigated the internationalization process of Australian Engineering consultants through their business networks and relationships. On completing her PhD she has worked in academia on a full time basis.

Sharon has published academic papers in international journal and leading conferences in the area of business networks and relationships. She has been invited to join 4 editorial boards and has been voted onto the membership committee for the Australian and New Zealand Marketing Academy(2007 - 2013). At the same time she hasn’t lost her roots with industry and has published commercial pieces with CIPS (Chartered Institute of Purchasing) and other representative organizations.

Roles and responsibilities

Deputy Head of School (Research)


Associate Editor: Australasian Marketing Journal

Editoral Board Position: Industrial Marketing Management

Adhoc Reviewer: Journal of Business & Industrial Marketing; Journal of Business to Business Marketing; European Journal of Management; Journal of Business Research

Funding overview

Purchase, S., Olaru, D., Soutar, G., Cooksey, R., and Izquierdo, L. 2012 Modelling Network Innovation Performance Capability: A Multidisciplinary Approach, ARC Discovery Grant.

DaSilva, R. and Purchase, S. 2012 Networks in the Junior Mining Industry, UWA Business School Future Fund.

Tan, A., Soutar, G., and Purchase, S. 2013 Returns on innovation: Examining the role of industry dynamics through a longitudinal study of SMEs in the resource sector in Australia, 1994-2010, UWA Business School Research Grant.

CRC - Honey Bee Products; Node 4: Honey Bee Products Marketing and Education
Involved in the development of a CRC focused on Honey Bee Products based at UWA and beginning in 2017.

Previous positions

Industry Positions

1992-1995 Business Development Officer, Department of Business, Industry and Regional Development, Queensland
1990-1991 Consulting Engineer, GB Hill & Partners, Perth
1988-1990 Sales Engineer, Hardie Iplex Industries, Perth
1985-1988 Marketing Engineer, Humes Plastics, Perth; Brisbane & Darwin.

Academic Positions

1999-2000 Lecturer, Central Queensland University, Rockhampton

Industrial relevance

Engineering Manufacturing / Sales and Consulting 13 years

Teaching overview


MKTG8578 Client Management
TRLO8512 Logistics Information Systems and Electronic Business
TRLO8531Special Topics in Logistics, Transport and Supply Chain: Research Methods
EBUS8504 Electronic Business


MKTG3308 Supply Chain Management
MKTG2240 Sales Management


Business Relationships and Networks
Innovation in Business Networks

Research expertise keywords

  • Business relationships and networks
  • Culture within business relationships
  • Electronic commerce
  • Electronic procurement
  • Procurement

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Research Output

Marketing innovation: a systematic review

Purchase, S. & Volery, T., 2020, (Accepted/In press) In : Journal of Marketing Management.

Research output: Contribution to journalArticle

  • 45 Downloads (Pure)
  • 1 Citation (Scopus)

    New development: Complexity and rhetoric in social impact investment

    Mollinger-Sahba, A., Flatau, P., Schepis, D. & Purchase, S., 2 Apr 2020, In : Public Money and Management. 40, 3, p. 250-254 5 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Arabic Business Relationship Characteristics: a Social Capital Perspective

    Albin Shaikh, H., Purchase, S. & Brush, G., 4 Mar 2019, In : Journal of Business and Industrial Marketing. 34, 2, p. 412-425 14 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)
  • Projects