Sharon Purchase


  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile


Sharon is currently a Professor at the UWA Business School. Sharon worked for 13 years within the engineering sector for both private and public organizations. During this time Sharon worked in marketing, sales and consulting while completing her MBA part-time.

Sharon began working in academia on a part-time basis as she was studying for her PhD from 1996-1999. Her PhD research investigated the internationalization process of Australian Engineering consultants through their business networks and relationships. On completing her PhD she has worked in academia on a full time basis.

Sharon has published academic papers in international journal and leading conferences in the area of business networks and relationships. She has been invited to join 4 editorial boards and has been voted onto the membership committee for the Australian and New Zealand Marketing Academy(2007 - 2013). At the same time she hasn’t lost her roots with industry and has published commercial pieces with CIPS (Chartered Institute of Purchasing) and other representative organizations.

Roles and responsibilities

Head of Department (Marketing) 2020-present

Deputy Head of School (Research) 2017-2020

Graduate Research School Board Member (2019-present)

Associate Editor: Australasian Marketing Journal; Journal of Business & Industrial Marketing

Editoral Board Position: Industrial Marketing Management

Adhoc Reviewer: Journal of Business to Business Marketing; European Journal of Management; Journal of Business Research; Journal of Supply Chain Management

Funding overview

Woodside Monash Energy Partnership: Shaping Australia's Hydrogen Market ($75,000)

CRC Honeybee Products: Node 4 leader (Marketing and Chain of Custody) Overall grant funding $510,000

Purchase, S., Olaru, D., Soutar, G., Cooksey, R., and Izquierdo, L. 2012 Modelling Network Innovation Performance Capability: A Multidisciplinary Approach, ARC Discovery Grant. $189,000

DaSilva, R. and Purchase, S. 2012 Networks in the Junior Mining Industry, UWA Business School Future Fund.

Tan, A., Soutar, G., and Purchase, S. 2013 Returns on innovation: Examining the role of industry dynamics through a longitudinal study of SMEs in the resource sector in Australia, 1994-2010, UWA Business School Research Grant.

Previous positions

Industry Positions

1992-1995 Business Development Officer, Department of Business, Industry and Regional Development, Queensland
1990-1991 Consulting Engineer, GB Hill & Partners, Perth
1988-1990 Sales Engineer, Hardie Iplex Industries, Perth
1985-1988 Marketing Engineer, Humes Plastics, Perth; Brisbane & Darwin.

Academic Positions

1999-2000 Lecturer, Central Queensland University, Rockhampton

Industrial relevance

Engineering Manufacturing / Sales and Consulting 13 years

Teaching overview


MKTG8578 Client Management
TRLO8512 Logistics Information Systems and Electronic Business
TRLO8531Special Topics in Logistics, Transport and Supply Chain: Research Methods
EBUS8504 Electronic Business


MKTG3308 Supply Chain Management
MKTG2240 Sales Management


Industrial Marketing

Business Relationships and Networks
Innovation in Business Networks

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 16 - Peace, Justice and Strong Institutions

Research expertise keywords

  • Business relationships and networks
  • Culture within business relationships
  • Electronic commerce
  • Electronic procurement
  • Procurement


Dive into the research topics where Sharon Purchase is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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