Associate Professor Sanjit Roy

Dr, BSc (Physics) MSc (Nuclear Physics) Calcutta, MBA (Marketing Major) Calcutta, PhD Icfai

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


  • Source: Scopus
  • Calculated using citation counts from Scopus for publications in the UWA Profiles and Research Repository
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Personal profile


I am an Associate Professor of Marketing at UWA Business School. I am a certified LEGO® SERIOUS PLAY® Facilitator. I was awarded the Vice-Chancellor's Early Career Investigators Award 2015. I was a Visiting Research Scholar @Bentley University, USA and Visiting Research Fellow @Middlesex University, London. Prior to my academic career, I worked in the power generation and distribution sector and B2B sales.

My work has been published in leading international journals such as Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Journal of Services Marketing, Studies in Higher Education, Internet Research, and Technological Forecasting and Social Change among others.

My research focuses primarily on marketing of services, transformative service research and impact of technology on marketing. I have assisted service firms in managing and measuring customer experience and engagement. My teaching focus is on marketing of services and consumer behaviour where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

Roles and responsibilities

Member of the UWA Student Experience Committee

Associate Editor, European Journal of Marketing

Research Ethics Committee Member, UWA Business School

Course Coordinator of Master of Marketing (2016-2019), UWA Business School 

Editorial Board Member of Journal of Business Research

Editorial Board Member of Journal of Services Marketing 

Editorial Board Member of Journal of Service Theory and Practice

Member of Frontline Employee SIG, ANZMAC 2018 onwards

Co-chair of Customer Engagement track at ANZMAC annual conference 2018


Future research

Customer Experience Management 

Impact of Artificial Intelligence and Robotics on Service Encounters 

Transformative Service Research

Funding overview

Gruner, R., and Roy, S. K. (2019), Exploring In-Store Retail Technology: When Do Consumers Get More Than They Can Handle? UWA Business School Grant, $10,000 AU.

Roy, S. K., Laud, G., Ranaweera, C., Sima, S., and Leo, C. (2018), Friends with ‘real’ Benefits? Investigating the impact of Frontline employees’ ASP co-creation orientation on frontline employee and customer level outcomes, UWA Future Funds, $ 7,122 AU.

Roy, S. K. and Singh, G. (2018), Employee Mental Health and Justice Climate, O. P. Jindal Global University, India, value: $ 20,000.

Kwong, G, S., Balaji, M. S. and Roy, S. K. (2016), Social capital and individual motivations on word-of-mouth communication using social media: A multi-country investigation, Taylor's Business School Research Grant, Malaysia, value: $14,265 AU.

Roy, S. K., Balaji, M. S. and Soutar, G. (2015), BHP Billiton Distinguished Research Award for the project entitled ‘The Role of Customer Dignity in Service Provision’, value: $23,343 AU.

Roy, S. K., Soutar, G. and Walfried, M. L. (2014), University of Western Australia, UWA Business School Research Development Scheme, Project entitled ‘Leveraging Fairness to Achieve Competitive Advantage’, value: $8,000 AU.

Teaching overview

Services Marketing (PG)

Experiential Marketing (UG)

Global Marketing Strategy (PG)

Consumer Behaviour (UG & PG)

Marketing Principles (MBA)


Impact of Technology on Marketing

Marketing of Services

Transformative Service Research

Research expertise keywords

  • Marketing of services
  • Customer experience management
  • Impact Of Technology On Marketing
  • Consumer Brand Relationships


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