Associate Professor Sanjit Roy

Dr, BSc MSc Calcutta, MBA Jadavpur, PhD Icfai

  • 723 Citations
  • 16 h-Index
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Personal profile


I am Associate Professor of Marketing at UWA Business School. I am a certified LEGO® SERIOUS PLAY® Facilitator. I was awarded the Vice-Chancellor's Early Career Investigators Award 2015. I was a Visiting Research Scholar @Bentley University, USA and Visiting Research Fellow @Middlesex University, London. Prior to my academic career, I worked in the power generation and distribution sector and B2B sales.

My work has been published in leading international journals such as Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Journal of Services Marketing, Studies in Higher Education, Internet Research, and Technological Forecasting and Social Change among others.

My research focuses primarily on marketing of services, transformative service research and impact of technology on marketing. I have assisted service firms in managing and measuring customer experience and engagement. My teaching focus is on marketing of services and consumer behaviour where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

Roles and responsibilities

Associate Editor, European Journal of Marketing

Research Ethics Committee Member, UWA Business School

Course Coordinator of Master of Marketing, UWA Business School

Editorial Board Member of Journal of Business Research

Editorial Board Member of Journal of Services Marketing 

Editorial Board Member of Journal of Service Theory and Practice

Member of Frontline Employee SIG, ANZMAC 2018 onwards

Co-chair of Customer Engagement track at ANZMAC annual conference 2018


Future research

Impact of Technology on Service Encounters 

Transformative Service Research

Funding overview

Gruner, R., and Roy, S. K. (2019), Exploring In-Store Retail Technology: When Do Consumers Get More Than They Can Handle? UWA Business School Grant, $10,000 AU.

Roy, S. K., Laud, G., Ranaweera, C., Sima, S., and Leo, C. (2018), Friends with ‘real’ Benefits? Investigating the impact of Frontline employees’ ASP co-creation orientation on frontline employee and customer level outcomes, UWA Future Funds, $ 7,122 AU.

Roy, S. K. and Singh, G. (2018), Employee Mental Health and Justice Climate, O. P. Jindal Global University, India, value: $ 20,000.

Kwong, G, S., Balaji, M. S. and Roy, S. K. (2016), Social capital and individual motivations on word-of-mouth communication using social media: A multi-country investigation, Taylor's Business School Research Grant, Malaysia, value: $14,265 AU.

Roy, S. K., Balaji, M. S. and Soutar, G. (2015), BHP Billiton Distinguished Research Award for the project entitled ‘The Role of Customer Dignity in Service Provision’, value: $23,343 AU.

Roy, S. K., Soutar, G. and Walfried, M. L. (2014), University of Western Australia, UWA Business School Research Development Scheme, Project entitled ‘Leveraging Fairness to Achieve Competitive Advantage’, value: $8,000 AU.

Teaching overview

Services Marketing (UG & PG)

Global Marketing Strategy (PG)

Consumer Behaviour (UG & PG)

Marketing Principles (MBA)

Marketing Research (PG)


Impact of Technology on Marketing

Marketing of Services

Transformative Service Research


  • Services Marketing
  • Service Design And Innovation
  • Impact Of Technology On Marketing
  • Marketing In Emerging Markets
  • Consumer Brand Relationships
  • Services marketing
  • Relationship marketing
  • Marketing in emerging economies
  • Transformative service research
  • Customer experience management
  • E-retailing

Fingerprint Dive into the research topics where Sanjit Roy is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Fairness Business & Economics
Word-of-mouth Business & Economics
Financial services Business & Economics
Service quality Business & Economics
Retail banking Business & Economics
Marketing Business & Economics
Retail Business & Economics
Service provider Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

An integrated model of city and neighborhood identities: A tale of two cities

Sadeque, S., Roy, S. K., Swapan, M. S. H., Chen, C. H. & Ashikuzzaman, M., 3 Jul 2019, In : Journal of Business Research.

Research output: Contribution to journalArticle

Integrated model
Place branding
Citizenship behavior
City branding

The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation

Roy, S. K., Singh, G., Hope, M., Nguyen, B. & Harrigan, P., 28 Oct 2019, In : Journal of Marketing Management.

Research output: Contribution to journalArticle

Consumer experience
Service brand
Brand equity
1 Citation (Scopus)

Transforming community well-being through patients' lived experiences

Gallan, A. S., McColl-Kennedy, J. R., Barakshina, T., Figueiredo, B., Jefferies, J. G., Gollnhofer, J., Hibbert, S., Luca, N., Roy, S., Spanjol, J. & Winklhofer, H., 1 Jul 2019, In : Journal of Business Research. 100, p. 376-391 16 p.

Research output: Contribution to journalArticle

Ecosystem management
Social Media
Social Marketing
1 Citation (Scopus)

Value co-creation as a dialectical process: Study in Bangladesh and Indian province of West Bengal

Rahman, M., Bose, S., Babu, M. M., Dey, B. L., Roy, S. K. & Binsardi, B., 15 Feb 2019, In : Information Systems Frontiers. p. 527-545 19.

Research output: Contribution to journalArticle

Sustainable development