Sanjit Roy

Dr, Senior Lecturer, Marketing, BSc MSc Calcutta, MBA Jadavpur, PhD Icfai

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


  • 658 Citations
  • 14 h-Index
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Personal profile


Sanjit is Senior Lecturer in the Business School at University of Western Australia. He was awarded the Vice-Chancellor's Early Career Investigators Award 2015. He was Senior Lecturer in Marketing at Coventry University, United Kingdom. Sanjit completed his PhD from Icfai University, India in Marketing in 2011. He was a Visiting Research Scholar @Bentley University, USA. Prior to his academic career, Sanjit worked in the power generation and distribution sector and B2B sales.

Sanjit's work has been published in leading international journals such as Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Journal of Services Marketing, Studies in Higher Education, Journal of Service Theory & Practice, and Technological Forecasting and Social Change.

His research focuses primarily on marketing of services, transformative service research and impact of technology on marketing.His expertise lie in the application of Structural Equation Modeling, Partial Least Square Path Modeling and Multivariate Techniques in addressing marketing research problems.

Roles and responsibilities

Associate Editor, European Journal of Marketing, 2018 onwards


Member of Research Ethics Committee, UWA Business School, The University of Western Australia, 2014 onwards

Course Coordinator of Master of Marketing, UWA Business School, The University of Western Australia, 2017 onwards

Member of Frontline Employee SIG, ANZMAC 2018 onwards

Co-chair of Customer Engagement track at ANZMAC annual conference 2018

Editorial Board Member of Journal of Strategic Marketing, 2018 onwards

Future research

Transformative Service Research

Service Experience Management

Funding overview

Kwong, G, S., Balaji, M. S. and Roy, S. K. (2016), Social capital and individual motivations on word-of-mouth communication using social media: A multi-country investigation, Taylor's Business School Research Grant, Malaysia, value: $14,265 AU.

Roy, S. K., Balaji, M. S. and Soutar, G. (2015), BHP Billiton Distinguished Research Award for the project entitled ‘The Role of Customer Dignity in Service Provision’, value: $23,343 AU.

Roy, S. K., Soutar, G. and Walfried, M. L. (2014), University of Western Australia, UWA Business School Research Development Scheme, Project entitled ‘Leveraging Fairness to Achieve Competitive Advantage’, value: $8,000 AU.

IBS Hyderabad, Travel Grant of INR 1.12 lakh (~ $ 2200 AU) in November 2010

Research Grant for the project titled 'Customer Satisfaction Survey in Local Area Microfinance Banks' for a grant of INR 1.5 lakh (~ $2700 AU), Macro Research Competition of the Indian Institute of Banking and Finance, 2009-2010, Mumbai. Available at

IBS Hyderabad, Travel Grant of INR 1.2 lakh (~ $ 2200 AU)in December 2008

New and Noteworthy

1.Our paper 'Perceptions of fairness in financial services: an analysis of distribution channels' published in International Journal of Bank Marketing being selected by the journal’s editorial team as a Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence.

2.Vice-Chancellor's Early Career Investigators Award (2015), University of Western Australia.

3. Devlin, J., Ennew, C., Sekhon, H., and Roy, S. K. (2015). "Trust in financial services: Retrospect and prospect", Journal of Financial Services Marketing, Vol. 20, pp. 234-245, (Invited Contribution)

4. Our paper entitled “The Impact of Fairness on Trustworthiness and Trust in Banking”, won the best paper in Services & CRM track at Academy of Marketing Annual Conference, 7-10th July, Bournemouth University, UK.

5. Our Paper “Modelling trust in service relationships: a transnational perspective” published in Journal of Services Marketing has been selected by the journal’s Editorial Team as a Highly Commended Paper of 2013 (

6. Sekhon, H,. and Roy, S. K. (2014). “Sage Encyclopaedia of Quality and Services Economy”, (Invited Contributions) on Business-to-Consumer Relationships; Purchase and Repeat Purchase Intentions; and, Servicescapes.

Previous positions

#European Journal of Marketing


#European Journal of Marketing (Emerald Publication)

#Journal of Services Marketing (Emerald Publication)

#The Bottom Line (Emerald Publication)

#International Journal of Services, Economics and Management


International Journal of Bank Marketing
Journal of Services Research
Journal of Indian Business Research
South Asian Journal of Management

Teaching overview

Marketing Principles
Consumer Behaviour
Marketing Research
Services Marketing
Global Marketing Strategy


Services Marketing
Transformative Service Research
Impact of Technology on Marketing
Marketing in Emerging Economies




  • Services Marketing
  • Service Design And Innovation
  • Impact Of Technology On Marketing
  • Marketing In Emerging Markets
  • Consumer Brand Relationships
  • Services marketing
  • Relationship marketing
  • Marketing in emerging economies
  • Transformative service research
  • Customer experience management
  • E-retailing

Fingerprint Dive into the research topics where Sanjit Roy is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Fairness Business & Economics
Word-of-mouth Business & Economics
Financial services Business & Economics
Service quality Business & Economics
Retail banking Business & Economics
Marketing Business & Economics
Retail Business & Economics
Service provider Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

An integrated model of city and neighborhood identities: A tale of two cities

Sadeque, S., Roy, S. K., Swapan, M. S. H., Chen, C. H. & Ashikuzzaman, M., 3 Jul 2019, In : Journal of Business Research.

Research output: Contribution to journalArticle

Integrated model
Place branding
Citizenship behavior
City branding
1 Citation (Scopus)

Transforming community well-being through patients' lived experiences

Gallan, A. S., McColl-Kennedy, J. R., Barakshina, T., Figueiredo, B., Jefferies, J. G., Gollnhofer, J., Hibbert, S., Luca, N., Roy, S., Spanjol, J. & Winklhofer, H., 1 Jul 2019, In : Journal of Business Research. 100, p. 376-391 16 p.

Research output: Contribution to journalArticle

Ecosystem management
Social Media
Social Marketing
1 Citation (Scopus)

Value co-creation as a dialectical process: Study in Bangladesh and Indian province of West Bengal

Rahman, M., Bose, S., Babu, M. M., Dey, B. L., Roy, S. K. & Binsardi, B., 15 Feb 2019, In : Information Systems Frontiers. p. 527-545 19.

Research output: Contribution to journalArticle

Sustainable development
9 Citations (Scopus)

Customer engagement behavior in individualistic and collectivistic markets

Roy, S., Balaji, M. S., Soutar, G., Lassar, W. M. & Roy, R., May 2018, In : Journal of Business Research. 86, p. 281-290

Research output: Contribution to journalArticle

Customer engagement
Net present value
Developing economies