Richard L. Gruner

Dr, Senior Lecturer, BA MA Cardiff, PhD Melb.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

20102019
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Research Output 2010 2019

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Article
2019
1 Citation (Scopus)

Supporting new product launches with social media communication and online advertising: sales volume and profit implications

Gruner, R., Vomberg, A., Homburg, C. & Lukas, B. A., Mar 2019, In : Journal of Product Innovation Management. 36, 2, p. 172-195 24 p.

Research output: Contribution to journalArticle

Marketing
Profitability
Sales
Communication
Consumer products
2018
4 Citations (Scopus)
Consumption behavior
Materialism
Frugality
Disposal
Sustainable consumption
8 Citations (Scopus)

Strategies for Applying the Circular Economy to Prefabricated Buildings

Minunno, R., O'Grady, T., Morrison, G. M., Gruner, R. & Colling, M., 6 Sep 2018, In : Buildings. 8, 9, 14 p., 125.

Research output: Contribution to journalArticle

Open Access
Prefabricated construction
Reusability
Demolition
Construction industry
Byproducts
2 Citations (Scopus)

To integrate or not to integrate? Understanding B2B social media communications

Gruner, R. & Power, D., 2018, In : Online Information Review. 42, 1, p. 73-92

Research output: Contribution to journalArticle

social media
communications
Marketing
Communication
Industry
2017
3 Citations (Scopus)
1 Citation (Scopus)

What’s in a crowd? Exploring crowdsourced versus traditional customer participation in the innovation process

Gruner, R. L. & Power, D., 2 Sep 2017, In : Journal of Marketing Management. 33, 13-14, p. 1060-1092 33 p.

Research output: Contribution to journalArticle

Customer participation
Innovation process
Innovation
Factors
Market research methods
2016
3 Citations (Scopus)

Towards a calculative model of supply chain enabling IT implementation

Power, D. & Gruner, R., 3 May 2016, In : International Journal of Operations and Production Management. 36, 5, p. 490-511

Research output: Contribution to journalArticle

Supply chains
Information technology
Managers
Testing
Supply chain
2015
5 Citations (Scopus)
Information technology
Information technology adoption
Global standards
Managers
Supply chains
2014
59 Citations (Scopus)

Firm-hosted online brand communities and new product success

Gruner, R., Homburg, C. & Lukas, B. A., 2014, In : Journal of the Academy of Marketing Science. 42, 1, p. 29-48

Research output: Contribution to journalArticle

2013

Global Versus Local: An Exploration on How Vertical Farms Can Lead the Way to More Sustainable Supply Chains

Gruner, R., Orazi, D. & Power, D., 2013, In : IEEE ENGINEERING MANAGEMENT REVIEW. 41, 2, p. 23-29

Research output: Contribution to journalArticle

Newsjacking: A fad or the future for marketing?

Gruner, R., 2013, The Conversation.

Research output: Contribution to specialist publicationArticle

Open Access