Richard L. Gruner

Dr, Senior Lecturer, BA MA Cardiff, PhD Melb.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

20102019
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Research Output 2010 2019

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Abstract
2015

Simplifying the New Product Development Process

Gruner, R., 2015.

Research output: Contribution to conferenceAbstract

New product development process
New product development
Marketing mix
Innovation
New product success
2014

Customer Participation in New Product Development: Exploring the Role of Environmental Dynamism

Gruner, R., Lukas, B. & Spry, A., 2014.

Research output: Contribution to conferenceAbstract

New product development
Environmental dynamism
Customer participation
New product development process
New product success