Richard L. Gruner

Dr, Senior Lecturer, BA MA Cardiff, PhD Melb.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

20102019
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Research Output 2010 2019

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Conference paper
2017

Can materialistic consumers have high well-being?

Gruner, R., Frawley, H. & Evers, U., 2017, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: RMIT University, p. 118-122

Research output: Chapter in Book/Conference paperConference paper

Materialism
Well-being
Consumer well-being
Consumer research
Empirical study

Exploring sustainable supply chain transitions: an industrial ecology perspective

Gruner, R. & Edwards, M., 2017, EUROMA. European Operations Management Association (EUROMA)

Research output: Chapter in Book/Conference paperConference paper

2016
11 Downloads (Pure)

An exploration of the relationships between materialism, frugality, and consumer well-being

Evers, U. & Gruner, R., 2016, Australia New Zealand Marketing Academy Conference 2016. Fortin, D. & Ozanne, L. K. (eds.). Christchurch, New Zealand: Promaco Conventions Pty. Ltd.

Research output: Chapter in Book/Conference paperConference paper

Consumer well-being
Materialism
Frugality
Consumer behaviour
Well-being
2014

Towards natural food production processes exploring adoption determinants from a marketing perspective

Gruner, R., Power, D. & Gouskova, V., 2014, Australia New Zealand Marketing Academy Conference 2014: Agents of change. Brisbane, Australia: Griffith University, p. 1389-1395

Research output: Chapter in Book/Conference paperConference paper

Food production
Production process
Marketing
Farming
Consumer demand
2013

Crowdsourced versus Traditional Market Research: An Ethnographic Exploration

Gruner, R., Power, D. & Bertolini, L., 2013, Australia New Zealand Marketing Academy Conference 2013. Auckland, New Zealand: Promaco Conventions Pty. Ltd., p. 1

Research output: Chapter in Book/Conference paperConference paper

Market research
Factors
Focus groups
Product development
Market research methods

Vertical Farms: Building Leverage into Production Processes in Food Consumption Choices

Orazi, D. C., Dare, R. & Gruner, R., 2013, Australia New Zealand Marketing Academy Conference 2013 Proceedings. Brodie, R. (ed.). Auckland, New Zealand: University of Auckland, p. 7pp.

Research output: Chapter in Book/Conference paperConference paper

2012

Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition

Gruner, R., Lukas, B. A. & Homburg, C., 2012, 2012 AMA Winter Educators' Conference. Chicago, USA: American Marketing Association, Vol. 23. p. 64-64

Research output: Chapter in Book/Conference paperConference paper

2010

Doing More with Less? Comparing the Effectiveness of Traditional versus Technology-Based and Participant Media Communication

Gruner, R., Lukas, B. & Homburg, C., 2010, Proceedings of 2010 ANZMAC Conference. New Zealand: University of Canterbury, Vol. n/a. p. 1-9

Research output: Chapter in Book/Conference paperConference paper