Richard L. Gruner

Dr, Senior Lecturer, BA MA Cardiff, PhD Melb.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

20102019
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Research Output 2010 2019

2019
1 Citation (Scopus)

Supporting new product launches with social media communication and online advertising: sales volume and profit implications

Gruner, R., Vomberg, A., Homburg, C. & Lukas, B. A., Mar 2019, In : Journal of Product Innovation Management. 36, 2, p. 172-195 24 p.

Research output: Contribution to journalArticle

Marketing
Profitability
Sales
Communication
Consumer products
2018
4 Citations (Scopus)
Consumption behavior
Materialism
Frugality
Disposal
Sustainable consumption
8 Citations (Scopus)

Strategies for Applying the Circular Economy to Prefabricated Buildings

Minunno, R., O'Grady, T., Morrison, G. M., Gruner, R. & Colling, M., 6 Sep 2018, In : Buildings. 8, 9, 14 p., 125.

Research output: Contribution to journalArticle

Open Access
Prefabricated construction
Reusability
Demolition
Construction industry
Byproducts
3 Citations (Scopus)

To integrate or not to integrate? Understanding B2B social media communications

Gruner, R. & Power, D., 2018, In : Online Information Review. 42, 1, p. 73-92

Research output: Contribution to journalArticle

social media
communications
Marketing
Communication
Industry
2017

Can materialistic consumers have high well-being?

Gruner, R., Frawley, H. & Evers, U., 2017, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: RMIT University, p. 118-122

Research output: Chapter in Book/Conference paperConference paper

Materialism
Well-being
Consumer well-being
Consumer research
Empirical study

Exploring sustainable supply chain transitions: an industrial ecology perspective

Gruner, R. & Edwards, M., 2017, EUROMA. European Operations Management Association (EUROMA)

Research output: Chapter in Book/Conference paperConference paper

10 Citations (Scopus)

Mimicking natural ecosystems to develop sustainable supply chains: A theory of socio-ecological intergradation

Gruner, R. L. & Power, D., 15 Apr 2017, In : Journal of Cleaner Production. 149, p. 251-264 14 p.

Research output: Contribution to journalReview article

Ecosystems
Supply chains
industrial ecology
ecosystem
ethics
1 Citation (Scopus)

What’s in a crowd? Exploring crowdsourced versus traditional customer participation in the innovation process

Gruner, R. L. & Power, D., 2 Sep 2017, In : Journal of Marketing Management. 33, 13-14, p. 1060-1092 33 p.

Research output: Contribution to journalArticle

Customer participation
Innovation process
Innovation
Factors
Market research methods
2016
11 Downloads (Pure)

An exploration of the relationships between materialism, frugality, and consumer well-being

Evers, U. & Gruner, R., 2016, Australia New Zealand Marketing Academy Conference 2016. Fortin, D. & Ozanne, L. K. (eds.). Christchurch, New Zealand: Promaco Conventions Pty. Ltd.

Research output: Chapter in Book/Conference paperConference paper

Consumer well-being
Materialism
Frugality
Consumer behaviour
Well-being

The move to simpler marketing

Gruner, R., 2016, Business News. https://www.businessnews.com.au/article/The-move-to-simpler-marketing, Vol. Western Australia.

Research output: Chapter in Book/Conference paperOther chapter contribution

3 Citations (Scopus)

Towards a calculative model of supply chain enabling IT implementation

Power, D. & Gruner, R., 3 May 2016, In : International Journal of Operations and Production Management. 36, 5, p. 490-511

Research output: Contribution to journalArticle

Supply chains
Information technology
Managers
Testing
Supply chain

Woolworths and Coles should heed simplicity lesson from Aldi

Gruner, R. L., 2016, The Conversation. June 14, 2016 ed. http://theconversation.com/woolworths-and-coles-should-heed-simplicity-lesson-from-aldi-57283, Vol. Business + Economics.

Research output: Chapter in Book/Conference paperOther chapter contribution

Open Access
2015
5 Citations (Scopus)
Information technology
Information technology adoption
Global standards
Managers
Supply chains

Simplifying the New Product Development Process

Gruner, R., 2015.

Research output: Contribution to conferenceAbstract

New product development process
New product development
Marketing mix
Innovation
New product success
2014

Customer Participation in New Product Development: Exploring the Role of Environmental Dynamism

Gruner, R., Lukas, B. & Spry, A., 2014.

Research output: Contribution to conferenceAbstract

New product development
Environmental dynamism
Customer participation
New product development process
New product success
59 Citations (Scopus)

Firm-hosted online brand communities and new product success

Gruner, R., Homburg, C. & Lukas, B. A., 2014, In : Journal of the Academy of Marketing Science. 42, 1, p. 29-48

Research output: Contribution to journalArticle

Living Local: Exploring Local Agricultural Supply Chains as a Sustainable Alternative

Power, D. & Gruner, R., 2014.

Research output: Contribution to conferenceConference presentation/ephemera

Supply chain
Interorganizational relations
Climate change
Industry
Depletion

Towards natural food production processes exploring adoption determinants from a marketing perspective

Gruner, R., Power, D. & Gouskova, V., 2014, Australia New Zealand Marketing Academy Conference 2014: Agents of change. Brisbane, Australia: Griffith University, p. 1389-1395

Research output: Chapter in Book/Conference paperConference paper

Food production
Production process
Marketing
Farming
Consumer demand
2013

Crowdsourced versus Traditional Market Research: An Ethnographic Exploration

Gruner, R., Power, D. & Bertolini, L., 2013, Australia New Zealand Marketing Academy Conference 2013. Auckland, New Zealand: Promaco Conventions Pty. Ltd., p. 1

Research output: Chapter in Book/Conference paperConference paper

Market research
Factors
Focus groups
Product development
Market research methods

Emergent strategic thinking among small and medium sized enterprises: the case of standards-based interorganisational systems

Gruner, R. & Power, D., 2013.

Research output: Contribution to conferenceConference presentation/ephemera

Interorganizational systems
Strategic thinking
Small and medium-sized enterprises
Strategic plan
Small firms

Global Versus Local: An Exploration on How Vertical Farms Can Lead the Way to More Sustainable Supply Chains

Gruner, R., Orazi, D. & Power, D., 2013, In : IEEE ENGINEERING MANAGEMENT REVIEW. 41, 2, p. 23-29

Research output: Contribution to journalArticle

5 Citations (Scopus)

Leveraging social media technology for business transformation: the case of corporate social communities

Gruner, R., Power, D. & Bergey, P., 2013, Social Media in Strategic Management. Olivas-Luján, M. R. & Bondarouk, T. (eds.). Bingley, UK: Emerald Group Publishing Limited, p. 27-42 (Advanced Series in Management).

Research output: Chapter in Book/Conference paperChapter

Newsjacking: A fad or the future for marketing?

Gruner, R., 2013, The Conversation.

Research output: Contribution to specialist publicationArticle

Open Access

Technology and the bottom line: selection and implementation of supply chain management systems

Power, D., Papadis, T. & Gruner, R., 2013, Insights. Burrows, G. (ed.). http://insights.unimelb.edu.au/vol14/index.html

Research output: Chapter in Book/Conference paperOther chapter contribution

Vertical Farms: Building Leverage into Production Processes in Food Consumption Choices

Orazi, D. C., Dare, R. & Gruner, R., 2013, Australia New Zealand Marketing Academy Conference 2013 Proceedings. Brodie, R. (ed.). Auckland, New Zealand: University of Auckland, p. 7pp.

Research output: Chapter in Book/Conference paperConference paper

2012

Buying useless gifts again? Try giving an experience instead

Gruner, R., 2012, The Age. http://www.theage.com.au/

Research output: Chapter in Book/Conference paperOther chapter contribution

Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition

Gruner, R., Lukas, B. A. & Homburg, C., 2012, 2012 AMA Winter Educators' Conference. Chicago, USA: American Marketing Association, Vol. 23. p. 64-64

Research output: Chapter in Book/Conference paperConference paper

Supply chain integration over time: Comparing technology adoption, integration and trading partner collaboration over a ten year period

Power, D. & Gruner, R., 2012.

Research output: Contribution to conferenceConference presentation/ephemera

Technology adoption
Supply chain integration
Supply chain
Technology integration
Longitudinal data

We're slaves to new products, but no closer to happiness

Gruner, R., 2012, The Age. http://www.theage.com.au/federal-politics/society-and-culture/were-slaves-to-new-products-but-no-closer-to-happiness-20120913-

Research output: Chapter in Book/Conference paperOther chapter contribution

2010

Doing More with Less? Comparing the Effectiveness of Traditional versus Technology-Based and Participant Media Communication

Gruner, R., Lukas, B. & Homburg, C., 2010, Proceedings of 2010 ANZMAC Conference. New Zealand: University of Canterbury, Vol. n/a. p. 1-9

Research output: Chapter in Book/Conference paperConference paper