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Richard L. Gruner

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Richard L. Gruner

Dr

 https://orcid.org/0000-0002-5176-8584

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

Accepting PhD and other Higher Degree by Research Students. View current PhD/HDR research project opportunities at https://researchdegrees.uwa.edu.au/projects

Personal profile

Research interests

Supply Chain Management:

  • Analogical reasoning
  • Sustainability/circular economy 

Consumer Behaviour:

  • Digital marketing
  • Simplification/cognitive load

Biography

Richard is Associate Professor at the University of Western Australia, and Adjunct Professor at Curtin University.

His career began in the European media industry before he completed his PhD and post-doctoral training at University of Melbourne.

He has received several awards for his contributions to research, teaching, and reviewing, along with securing $800,000 in research funding.

Richard's research has been featured in leading international journals, including MIT Sloan Management Review, Journal of Supply Chain Management, European Journal of Information Systems, International Journal of Operations and Production Management, Journal of Product Innovation Management, Renewable and Sustainable Energy Reviews, International Journal of Management Reviews, and Journal of the Academy of Marketing Science.

He contributes to executive teaching programs and serves on the editorial boards of Industrial Marketing Management, International Journal of Operations and Production Management, and International Journal of Management Reviews.

He is also a certified LEGO® Serious Play® facilitator, and the co-founder of 29Blinco, partnering with clients in Australia, Germany, and Italy to spark fresh thinking.

Funding overview

i-Move CRC (Stage 2): Mapping the Circular Economy of WA - Monitoring the Contributions of Circularity Towards Achieving Net Zero (2025-2026; $300,000)

i-Move CRC (Stage 1): Mapping the Circular Economy of WA - Monitoring the Contributions of Circularity Towards Achieving Net Zero (2023-2024; $300,000)

Industry Grant on Circular Economy Principles, Woodside Energy Technologies (2022; $100,817) 

Business School Futures Fund Research Grant, The University of Western Australia (2018, 2019, 2021).   

Business School COVID-19 Research Grant, The University of Western Australia (2020).

Department of Management and Marketing Strategic Initiative Grant; The University of Melbourne (2013).

Team Member of ARC Linkage Grant Project: “Factors influencing the adoption and diffusion of supply chain technology standards in Australia” (2012-2014). Industry Partner: GS1 Australia.

ICDP (International Car Distribution Program) Research Grant. Social media and the Australian automotive industry.

Teaching overview

2026: Entrepreneurship & Innovation (MBA)

2025-2026: Strategic Marketing (B.Com) | Marketing Management (M.Com)

Research

Creative Theorising/Analogical Reasoning
Sustainable Supply Chain Management
Digital Marketing

Previous positions

The University of Melbourne (unimelb.edu.au):

Postdoctoral Research Fellow, 2012-2014
PhD Candidate, 2008-2012

Hubert Burda Media (hubert-burda-media.com):

Marketing Manager (Offenburg/Munich, Germany), 2007-2008
Media Consultant (Offenburg, Germany), 2005-2007
Trainee (Offenburg/Munich, Germany), 2004-2005

External positions

Adjunct Associate Professor, Curtin University

Editorial Board Member, Industrial Marketing Management

Consulting Editor, International Journal of Management Reviews

Editorial Board Member, International Journal of Operations and Production Management

Research expertise keywords

  • Digital marketing
  • Cognitive costs
  • Simplification
  • Information systems adoption in the supply chain
  • Sustainable supply chain management
  • Analogical reasoning
  • Circular economy

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 7 - Affordable and Clean Energy
    SDG 7 Affordable and Clean Energy
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  3. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

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Collaborations and top research areas from the last five years

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  • 3 Editorial activity