Research Output per year
Personal profile
Biography
Richard is Senior Lecturer at the University of Western Australia Business School and University Associate at Curtin University. His research interests include digital marketing, operations and IT management, and sustainable supply chain management.
Richard obtained several awards for his research, reviewing and teaching. His work has been published in leading international journals, such as Journal of the Academy of Marketing Science, European Journal of Information Systems, International Journal of Operations and Production Management, and Journal of Product Innovation Management. Richard is also a regular contributor to executive teaching programs.
Prior to his academic career, Richard was a marketing manager at Hubert Burda Media. He also has consulting experience with clients from the U.K., Australia, Germany, and Italy.
Education
Postdoc in Operations Management (2013), The University of Melbourne, Australia
PhD in Marketing (2012), The University of Melbourne, Australia
MA (Hons) in International Public Relations (2004), Cardiff University, Wales (UK)
BA (Hons) in Communications (2002), Cardiff University, Wales (UK)
Funding overview
Recipient of Future Fund Research Grant, The University of Western Australia (2018): $10,000.
Recipient of Department of Management and Marketing Strategic Initiative Grant; The University of Melbourne (2013): $80,000.
Team Member of ARC Linkage Grant Project: “Factors influencing the adoption and diffusion of supply chain technology standards in Australia” (2012-2014). Industry Partner: GS1 Australia.
ICDP (International Car Distribution Program) Research Grant: $8,500. Social media and the Australian automotive industry.
Teaching overview
2019:
Marketing Principles (Postgraduate; MBA)
Strategic Marketing (Undergraduate; B.Com)
Research
Digital Marketing
Operations and IT Management
Sustainable Supply Chain Management
Previous positions
The University of Melbourne (unimelb.edu.au):
Postdoctoral Research Fellow, 2012-2014
PhD Candidate, 2008-2012
Hubert Burda Media (hubert-burda-media.com):
Marketing Manager (Offenburg/Munich, Germany), 2007-2008
Media Consultant (Offenburg, Germany), 2005-2007
Trainee (Offenburg/Munich, Germany), 2004-2005
External positions
University Associate, Curtin University of Technology
Editorial Board Member, International Journal of Operations and Production Management
Keywords
- Strategic marketing communications
- Digital marketing
- Sustainable supply chain management
- Information systems adoption in the supply chain
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
Supply chains
Engineering & Materials Science
Information technology
Engineering & Materials Science
Prefabricated construction
Engineering & Materials Science
Marketing
Engineering & Materials Science
Communication
Engineering & Materials Science
Ecosystems
Engineering & Materials Science
Profitability
Engineering & Materials Science
Sales
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2010 2019
Supporting new product launches with social media communication and online advertising: sales volume and profit implications
Gruner, R., Vomberg, A., Homburg, C. & Lukas, B. A., Mar 2019, In : Journal of Product Innovation Management. 36, 2, p. 172-195 24 p.Research output: Contribution to journal › Article
Marketing
Profitability
Sales
Communication
Consumer products
Exploring materialism and frugality in determining product end‐use consumption behaviors
Evers, U., Gruner, R., Sneddon, J. & Lee, J. A., Dec 2018, In : Psychology & Marketing. 35, 12, p. 948-956 9 p.Research output: Contribution to journal › Article
Consumption behavior
Materialism
Frugality
Disposal
Sustainable consumption
Strategies for Applying the Circular Economy to Prefabricated Buildings
Minunno, R., O'Grady, T., Morrison, G. M., Gruner, R. & Colling, M., 6 Sep 2018, In : Buildings. 8, 9, 14 p., 125.Research output: Contribution to journal › Article
Open Access
Prefabricated construction
Reusability
Demolition
Construction industry
Byproducts
To integrate or not to integrate? Understanding B2B social media communications
Gruner, R. & Power, D., 2018, In : Online Information Review. 42, 1, p. 73-92Research output: Contribution to journal › Article
social media
communications
Marketing
Communication
Industry
Can materialistic consumers have high well-being?
Gruner, R., Frawley, H. & Evers, U., 2017, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: RMIT University, p. 118-122Research output: Chapter in Book/Conference paper › Conference paper
Materialism
Well-being
Consumer well-being
Consumer research
Empirical study
Prizes
Best Paper in Track at ANZMAC (Market Research)
Richard L. Gruner (Recipient), 2014
Prize: Honorary award
Dean’s Certificate for Excellence in Undergraduate Teaching
Richard L. Gruner (Recipient), 2011
Prize: Honorary award
Emerald Literati Award, Outstanding Reviewer category (2018): International Journal of Operations and Production Management
Richard L. Gruner (Recipient), 2018
Prize: Honorary award