Richard L. Gruner

Dr, Senior Lecturer, BA MA Cardiff, PhD Melb.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

20102019
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Personal profile

Biography

Richard is Senior Lecturer at the University of Western Australia Business School and University Associate at Curtin University. His research interests include digital marketing, operations and IT management, and sustainable supply chain management.

Richard obtained several awards for his research, reviewing and teaching. His work has been published in leading international journals, such as Journal of the Academy of Marketing Science, European Journal of Information Systems, International Journal of Operations and Production Management, and Journal of Product Innovation Management. Richard is also a regular contributor to executive teaching programs.

Prior to his academic career, Richard was a marketing manager at Hubert Burda Media. He also has consulting experience with clients from the U.K., Australia, Germany, and Italy.

Education

Postdoc in Operations Management (2013), The University of Melbourne, Australia
PhD in Marketing (2012), The University of Melbourne, Australia
MA (Hons) in International Public Relations (2004), Cardiff University, Wales (UK)
BA (Hons) in Communications (2002), Cardiff University, Wales (UK)

Funding overview

Recipient of Future Fund Research Grant, The University of Western Australia (2018): $10,000.

Recipient of Department of Management and Marketing Strategic Initiative Grant; The University of Melbourne (2013): $80,000.

Team Member of ARC Linkage Grant Project: “Factors influencing the adoption and diffusion of supply chain technology standards in Australia” (2012-2014). Industry Partner: GS1 Australia.

ICDP (International Car Distribution Program) Research Grant: $8,500. Social media and the Australian automotive industry.

Teaching overview

2019:
Marketing Principles (Postgraduate; MBA)
Strategic Marketing (Undergraduate; B.Com)

Research

Digital Marketing
Operations and IT Management
Sustainable Supply Chain Management

Previous positions

The University of Melbourne (unimelb.edu.au):

Postdoctoral Research Fellow, 2012-2014
PhD Candidate, 2008-2012

Hubert Burda Media (hubert-burda-media.com):

Marketing Manager (Offenburg/Munich, Germany), 2007-2008
Media Consultant (Offenburg, Germany), 2005-2007
Trainee (Offenburg/Munich, Germany), 2004-2005

External positions

University Associate, Curtin University of Technology

Editorial Board Member, International Journal of Operations and Production Management

Keywords

  • Strategic marketing communications
  • Digital marketing
  • Sustainable supply chain management
  • Information systems adoption in the supply chain

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Supply chains Engineering & Materials Science
Information technology Engineering & Materials Science
Prefabricated construction Engineering & Materials Science
Marketing Engineering & Materials Science
Communication Engineering & Materials Science
Ecosystems Engineering & Materials Science
Profitability Engineering & Materials Science
Sales Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2010 2019

Supporting new product launches with social media communication and online advertising: sales volume and profit implications

Gruner, R., Vomberg, A., Homburg, C. & Lukas, B. A., Mar 2019, In : Journal of Product Innovation Management. 36, 2, p. 172-195 24 p.

Research output: Contribution to journalArticle

Marketing
Profitability
Sales
Communication
Consumer products
Consumption behavior
Materialism
Frugality
Disposal
Sustainable consumption
3 Citations (Scopus)

Strategies for Applying the Circular Economy to Prefabricated Buildings

Minunno, R., O'Grady, T., Morrison, G. M., Gruner, R. & Colling, M., 6 Sep 2018, In : Buildings. 8, 9, 14 p., 125.

Research output: Contribution to journalArticle

Open Access
Prefabricated construction
Reusability
Demolition
Construction industry
Byproducts

To integrate or not to integrate? Understanding B2B social media communications

Gruner, R. & Power, D., 2018, In : Online Information Review. 42, 1, p. 73-92

Research output: Contribution to journalArticle

social media
communications
Marketing
Communication
Industry

Can materialistic consumers have high well-being?

Gruner, R., Frawley, H. & Evers, U., 2017, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: RMIT University, p. 118-122

Research output: Chapter in Book/Conference paperConference paper

Materialism
Well-being
Consumer well-being
Consumer research
Empirical study

Courses

Marketing Principles

Richard L. Gruner

17/05/189/08/18

Course

Strategic Marketing

Richard L. Gruner

3/08/1826/10/18

Course