Richard L. Gruner

Dr, Senior Lecturer, BA MA Cardiff, PhD Melb.

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Personal profile


Richard is Senior Lecturer at the University of Western Australia Business School and University Associate at Curtin University. His research interests include digital marketing, operations and IT management, and sustainable supply chain management.

Richard obtained several awards for his research, reviewing and teaching. His work has been published in leading international journals, such as Journal of the Academy of Marketing Science, European Journal of Information Systems, International Journal of Operations and Production Management, and Journal of Product Innovation Management. Richard is also a regular contributor to executive teaching programs.

Prior to his academic career, Richard was a marketing manager at Hubert Burda Media. He also has consulting experience with clients from the U.K., Australia, Germany, and Italy.


Postdoc in Operations Management (2013), The University of Melbourne, Australia
PhD in Marketing (2012), The University of Melbourne, Australia
MA (Hons) in International Public Relations (2004), Cardiff University, Wales (UK)
BA (Hons) in Communications (2002), Cardiff University, Wales (UK)

Funding overview

Recipient of Business School Research Grant, The University of Western Australia (2019): $10,000.

Recipient of Future Fund Research Grant, The University of Western Australia (2018): $10,000.

Recipient of Department of Management and Marketing Strategic Initiative Grant; The University of Melbourne (2013): $80,000.

Team Member of ARC Linkage Grant Project: “Factors influencing the adoption and diffusion of supply chain technology standards in Australia” (2012-2014). Industry Partner: GS1 Australia.

ICDP (International Car Distribution Program) Research Grant: $8,500. Social media and the Australian automotive industry.

Teaching overview

Marketing Principles (Postgraduate; MBA)
Strategic Marketing (Undergraduate; B.Com)


Digital Marketing
Operations and IT Management
Sustainable Supply Chain Management

Previous positions

The University of Melbourne (

Postdoctoral Research Fellow, 2012-2014
PhD Candidate, 2008-2012

Hubert Burda Media (

Marketing Manager (Offenburg/Munich, Germany), 2007-2008
Media Consultant (Offenburg, Germany), 2005-2007
Trainee (Offenburg/Munich, Germany), 2004-2005

External positions

University Associate, Curtin University of Technology

Editorial Board Member, International Journal of Operations and Production Management


  • Strategic marketing communications
  • Digital marketing
  • Sustainable supply chain management
  • Information systems adoption in the supply chain

Fingerprint Dive into the research topics where Richard L. Gruner is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Supply chains Engineering & Materials Science
Information technology Engineering & Materials Science
Prefabricated construction Engineering & Materials Science
Marketing Engineering & Materials Science
Communication Engineering & Materials Science
Ecosystems Engineering & Materials Science
Profitability Engineering & Materials Science
Sales Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2010 2019

1 Citation (Scopus)

Supporting new product launches with social media communication and online advertising: sales volume and profit implications

Gruner, R., Vomberg, A., Homburg, C. & Lukas, B. A., Mar 2019, In : Journal of Product Innovation Management. 36, 2, p. 172-195 24 p.

Research output: Contribution to journalArticle

Consumer products
4 Citations (Scopus)
Consumption behavior
Sustainable consumption
6 Citations (Scopus)

Strategies for Applying the Circular Economy to Prefabricated Buildings

Minunno, R., O'Grady, T., Morrison, G. M., Gruner, R. & Colling, M., 6 Sep 2018, In : Buildings. 8, 9, 14 p., 125.

Research output: Contribution to journalArticle

Open Access
Prefabricated construction
Construction industry
2 Citations (Scopus)

To integrate or not to integrate? Understanding B2B social media communications

Gruner, R. & Power, D., 2018, In : Online Information Review. 42, 1, p. 73-92

Research output: Contribution to journalArticle

social media

Can materialistic consumers have high well-being?

Gruner, R., Frawley, H. & Evers, U., 2017, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: RMIT University, p. 118-122

Research output: Chapter in Book/Conference paperConference paper

Consumer well-being
Consumer research
Empirical study


Marketing Principles

Richard L. Gruner



Strategic Marketing

Richard L. Gruner