Richard L. Gruner

Dr, BA MA Cardiff, PhD Melb.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile

Research interests

Consumer Behaviour:

  • Digital marketing
  • Simplification/cognitive load

Supply Chain Management:

  • Analogical reasoning
  • Sustainability/circular economy 


Richard is Associate Professor at the University of Western Australia, and Adjunct Associate Professor at Curtin University.

Richard has won several awards for his research, reviewing and teaching. And he has obtained $500,000 in research funding.

His work has been published in leading international journals, such as Journal of the Academy of Marketing Science, European Journal of Information Systems, International Journal of Operations and Production Management, Journal of Product Innovation Management, Renewable and Sustainable Energy Reviews, International Journal of Management Reviews, and Journal of Supply Chain Management.

Richard also contributes to executive teaching programs, and he serves on the editorial boards of Industrial Marketing Management, International Journal of Operations and Production Management, and International Journal of Management Reviews. 

Prior to his academic career, Richard was Marketing Manager at Hubert Burda Media. He also has consulting experience with clients from the U.K., Australia, Germany, and Italy.


Post doctorate (2014), Operations Management, The University of Melbourne, Australia
PhD (2012), Marketing, The University of Melbourne, Australia
MA (Hons) (2004), International Public Relations, Cardiff University, Wales (UK)
BA (Hons) (2002), Communications, Cardiff University, Wales (UK)

Funding overview

i-Move CRC: Mapping the Circular Economy of WA - Monitoring the Contributions of Circularity Towards Achieving Net Zero (2023-2024; $300,000)

Industry Grant on Circular Economy Principles, Woodside Energy Technologies (2022; $100,817) 

Business School Futures Fund Research Grant, The University of Western Australia (2018, 2019, 2021).   

Business School COVID-19 Research Grant, The University of Western Australia (2020).

Department of Management and Marketing Strategic Initiative Grant; The University of Melbourne (2013).

Team Member of ARC Linkage Grant Project: “Factors influencing the adoption and diffusion of supply chain technology standards in Australia” (2012-2014). Industry Partner: GS1 Australia.

ICDP (International Car Distribution Program) Research Grant. Social media and the Australian automotive industry.

Teaching overview

Marketing Principles (Postgraduate; MBA)
Marketing Management (Postgraduate; M.Com)
Strategic Marketing (Undergraduate; B.Com)


Digital Marketing
Operations and IT Management
Sustainable Supply Chain Management

Previous positions

The University of Melbourne (

Postdoctoral Research Fellow, 2012-2014
PhD Candidate, 2008-2012

Hubert Burda Media (

Marketing Manager (Offenburg/Munich, Germany), 2007-2008
Media Consultant (Offenburg, Germany), 2005-2007
Trainee (Offenburg/Munich, Germany), 2004-2005

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

External positions

Adjunct Associate Professor, Curtin University

Editorial Board Member, Industrial Marketing Management

Consulting Editor, International Journal of Management Reviews

Editorial Board Member, International Journal of Operations and Production Management

Research expertise keywords

  • Digital marketing
  • Cognitive costs
  • Simplification
  • Information systems adoption in the supply chain
  • Sustainable supply chain management
  • Analogical reasoning
  • Circular economy


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