Richard L. Gruner

Dr, Senior Lecturer, BA MA Cardiff, PhD Melb.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

20102020

Research output per year

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Personal profile

Biography

Richard is Senior Lecturer at the University of Western Australia Business School and University Associate at Curtin University. His research interests include digital marketing, operations and IT management, and sustainable supply chain management.

Richard obtained several awards for his research, reviewing and teaching. His work has been published in leading international journals, such as Journal of the Academy of Marketing Science, European Journal of Information Systems, International Journal of Operations and Production Management, and Journal of Product Innovation Management. Richard is also a regular contributor to executive teaching programs.

Prior to his academic career, Richard was a marketing manager at Hubert Burda Media. He also has consulting experience with clients from the U.K., Australia, Germany, and Italy.

Education

Postdoc in Operations Management (2013), The University of Melbourne, Australia
PhD in Marketing (2012), The University of Melbourne, Australia
MA (Hons) in International Public Relations (2004), Cardiff University, Wales (UK)
BA (Hons) in Communications (2002), Cardiff University, Wales (UK)

Funding overview

Recipient of Business School COVID-19 Research Grant, The University of Western Australia (2020): $4,591.

Recipient of Business School Research Grant, The University of Western Australia (2019): $10,000.

Recipient of Future Fund Research Grant, The University of Western Australia (2018): $10,000.

Recipient of Department of Management and Marketing Strategic Initiative Grant; The University of Melbourne (2013): $80,000.

Team Member of ARC Linkage Grant Project: “Factors influencing the adoption and diffusion of supply chain technology standards in Australia” (2012-2014). Industry Partner: GS1 Australia.

ICDP (International Car Distribution Program) Research Grant: $8,500. Social media and the Australian automotive industry.

Teaching overview

2019/20:
Marketing Principles (Postgraduate; MBA)
Strategic Marketing (Undergraduate; B.Com)

Research

Digital Marketing
Operations and IT Management
Sustainable Supply Chain Management

Previous positions

The University of Melbourne (unimelb.edu.au):

Postdoctoral Research Fellow, 2012-2014
PhD Candidate, 2008-2012

Hubert Burda Media (hubert-burda-media.com):

Marketing Manager (Offenburg/Munich, Germany), 2007-2008
Media Consultant (Offenburg, Germany), 2005-2007
Trainee (Offenburg/Munich, Germany), 2004-2005

External positions

University Associate, Curtin University of Technology

Editorial Board Member, International Journal of Operations and Production Management

Research expertise keywords

  • Strategic marketing communications
  • Digital marketing
  • Sustainable supply chain management
  • Information systems adoption in the supply chain

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Research Output

Exploring environmental benefits of reuse and recycle practices: A circular economy case study of a modular building

Minunno, R., O'Grady, T., Morrison, G. M. & Gruner, R. L., Sep 2020, In : Resources, Conservation and Recycling. 160, 104855.

Research output: Contribution to journalArticle

  • Supporting new product launches with social media communication and online advertising: sales volume and profit implications

    Gruner, R., Vomberg, A., Homburg, C. & Lukas, B. A., Mar 2019, In : Journal of Product Innovation Management. 36, 2, p. 172-195 24 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)
  • 4 Citations (Scopus)

    Strategies for Applying the Circular Economy to Prefabricated Buildings

    Minunno, R., O'Grady, T., Morrison, G. M., Gruner, R. & Colling, M., 6 Sep 2018, In : Buildings. 8, 9, 14 p., 125.

    Research output: Contribution to journalArticle

    Open Access
  • 14 Citations (Scopus)

    To integrate or not to integrate? Understanding B2B social media communications

    Gruner, R. & Power, D., 2018, In : Online Information Review. 42, 1, p. 73-92

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)

    Courses

    Marketing Principles

    Richard L. Gruner

    17/05/189/08/19

    Course

    Strategic Marketing

    Richard L. Gruner

    3/08/182/11/20

    Course