Richard L. Gruner

Dr, Senior Lecturer, BA MA Cardiff, PhD Melb.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile

Research interests

Consumer Behaviour:

  • Digital marketing
  • Simplification/cognitive load

Supply Chain Management:

  • Analogical reasoning
  • Sustainability


Richard is Senior Lecturer at the University of Western Australia Business School. 

Richard has several awards for his research, reviewing and teaching. His work has been published in leading international journals, such as Journal of the Academy of Marketing Science, European Journal of Information Systems, International Journal of Operations and Production Management, Journal of Product Innovation Management, Renewable and Sustainable Energy Reviews, and International Journal of Management Reviews.

Richard is also a regular contributor to executive teaching programs and he serves on the editorial boards of Industrial Marketing Management, and International Journal of Operations and Production Management. 

Prior to his academic career, Richard was a marketing manager at Hubert Burda Media. He also has consulting experience with clients from the U.K., Australia, Germany, and Italy.


Postdoc in Operations Management (2013), The University of Melbourne, Australia
PhD in Marketing (2012), The University of Melbourne, Australia
MA (Hons) in International Public Relations (2004), Cardiff University, Wales (UK)
BA (Hons) in Communications (2002), Cardiff University, Wales (UK)

Funding overview

Recipient of Business School COVID-19 Research Grant, The University of Western Australia (2020): $4,591.

Recipient of Business School Research Grant, The University of Western Australia (2019): $10,000.

Recipient of Future Fund Research Grant, The University of Western Australia (2018): $10,000.

Recipient of Department of Management and Marketing Strategic Initiative Grant; The University of Melbourne (2013): $80,000.

Team Member of ARC Linkage Grant Project: “Factors influencing the adoption and diffusion of supply chain technology standards in Australia” (2012-2014). Industry Partner: GS1 Australia.

ICDP (International Car Distribution Program) Research Grant: $8,500. Social media and the Australian automotive industry.

Teaching overview

Marketing Principles (Postgraduate; MBA)
Strategic Marketing (Undergraduate; B.Com)


Digital Marketing
Operations and IT Management
Sustainable Supply Chain Management

Previous positions

The University of Melbourne (

Postdoctoral Research Fellow, 2012-2014
PhD Candidate, 2008-2012

Hubert Burda Media (

Marketing Manager (Offenburg/Munich, Germany), 2007-2008
Media Consultant (Offenburg, Germany), 2005-2007
Trainee (Offenburg/Munich, Germany), 2004-2005

External positions

Editorial Board Member, Industrial Marketing Management

Editorial Board Member, International Journal of Operations and Production Management

Research expertise keywords

  • Digital marketing
  • Innovation
  • Cognitive costs
  • Simplification
  • Information systems adoption in the supply chain
  • Sustainable supply chain management
  • Analogical reasoning


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