Richard L. Gruner

Dr, Senior Lecturer, BA MA Cardiff, PhD Melb.

    • The University of Western Australia (M263), 35 Stirling Highway,

      6009 Perth


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    Personal profile


    Richard is Senior Lecturer at the University of Western Australia Business School and University Associate at Curtin University. His research interests include digital marketing, operations and IT management, and sustainable supply chain management.

    Richard obtained several awards for his research, reviewing and teaching. His work has been published in leading international journals, such as Journal of the Academy of Marketing Science, European Journal of Information Systems, and International Journal of Operations and Production Management. His most recent work is forthcoming in Journal of Product Innovation Management. Richard is also a regular contributor to executive teaching programs.

    Prior to his academic career, Richard was a marketing manager at Hubert Burda Media. He also has consulting experience with clients from the U.K., Australia, Germany, and Italy.


    Postdoc in Operations Management (2013), The University of Melbourne, Australia
    PhD in Marketing (2012), The University of Melbourne, Australia
    MA (Hons) in International Public Relations (2004), Cardiff University, Wales (UK)
    BA (Hons) in Communications (2002), Cardiff University, Wales (UK)

    Funding overview

    Recipient of Future Fund Research Grant, The University of Western Australia (2018): $10,000.

    Recipient of Department of Management and Marketing Strategic Initiative Grant; The University of Melbourne (2013): $80,000.

    Team Member of ARC Linkage Grant Project: “Factors influencing the adoption and diffusion of supply chain technology standards in Australia” (2012-2014). Industry Partner: GS1 Australia.

    ICDP (International Car Distribution Program) Research Grant: $8,500. Social media and the Australian automotive industry.

    Teaching overview

    Marketing Principles (Postgraduate; MBA)
    Strategic Marketing (Undergraduate; B.Com)


    Digital Marketing
    Operations and IT Management
    Sustainable Supply Chain Management

    Previous positions

    The University of Melbourne (

    Postdoctoral Research Fellow, 2012-2014
    PhD Candidate, 2008-2012

    Hubert Burda Media (

    Marketing Manager (Offenburg/Munich, Germany), 2007-2008
    Media Consultant (Offenburg, Germany), 2005-2007
    Trainee (Offenburg/Munich, Germany), 2004-2005

    External positions

    University Associate, Curtin University of Technology

    Editorial Board Member, International Journal of Operations and Production Management


    • Strategic marketing communications
    • Digital marketing
    • Sustainable supply chain management
    • Information systems adoption in the supply chain

    Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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    Supply chains Engineering & Materials Science
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    Communication Engineering & Materials Science
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    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2010 2019

    Consumption behavior
    End use
    2 Citations

    Strategies for Applying the Circular Economy to Prefabricated Buildings

    Minunno, R., O'Grady, T., Morrison, G. M., Gruner, R. & Colling, M., 6 Sep 2018, In : Buildings. 8, 9, 14 p., 125.

    Research output: Contribution to journalArticle

    Open Access
    Prefabricated construction
    Construction industry

    Supporting new product launches with social media communication and online advertising: sales volume and profit implications

    Gruner, R., Vomberg, A., Homburg, C. & Lukas, B. A., 10 Sep 2018, In : Journal of Product Innovation Management. 36, 2, p. 172-195 24 p.

    Research output: Contribution to journalArticle

    Consumer products

    To integrate or not to integrate? Understanding B2B social media communications

    Gruner, R. & Power, D., 2018, In : Online Information Review. 42, 1, p. 73-92

    Research output: Contribution to journalArticle

    social media

    Can materialistic consumers have high well-being?

    Gruner, R., Frawley, H. & Evers, U., 2017, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: RMIT University, p. 118-122

    Research output: Chapter in Book/Conference paperConference paper

    Consumer well-being
    Consumer research
    Empirical study


    Marketing Principles

    Richard L. Gruner


    Teaching unit (UWA): Course

    Strategic Marketing

    Richard L. Gruner


    Teaching unit (UWA): Course