Research output per year
Research output per year
Personal profile
Biography
Career
- The University of Western Australia 2012 - current
- IESEG School of Management (adjunct) 2011 - current
- The University of Southampton 2008 - 2012
- PhD from Ulster University 2008
Research
My research expertise is in digital marketing, specifically harnessing big data to understand how people engage with, and are impacted by, social media. This research spans a range of issues and sectors; e.g. branding, misinformation, polarisation, influencers. I have published my research in over 60 international journal articles and books, and presented it at over 50 international conferences.
Teaching
My teaching focus is on digital marketing, where I have developed, delivered and coordinated a range of undergraduate, postgraduate, and executive courses internationally.
Service
At UWA, I am Deputy Dean of the Business School. Previously, I was Head of the Marketing department 2019-20, and Deputy Head 2023-25.
More broadly, I am incoming Editor in Chief of the Australasian Marketing Journal, along with A/Prof Lara Stocchi (2026-). Previously I served as Vice President of the Australia and New Zealand Marketing Academy (ANZMAC) from 2019-24. In 2022, I chaired the ANZMAC conference in Perth, with 608 international attendees.
Education/Academic qualification
Marketing, PhD, Technological Innovation in Marketing: e-CRM in Irish SMEs, Ulster University
2005 → 2008
Award Date: 1 Oct 2008
Marketing & Entrepreneurship, MSc, Ulster University
2004 → 2005
Award Date: 20 Dec 2005
Management with French, BSc, Queen's University Belfast
2001 → 2004
Award Date: 7 Jul 2004
External positions
Assessor, ARC Australian Research Council
2018 → …
Associate Fellow, Australian Institute of Management WA
2013 → …
Adjunct Professor, Université catholique de Lille
2011 → …
Research expertise keywords
- Social Media Marketing
- Customer Engagement
- Small Business Marketing
- Customer Relationship Management
- Management Information Systems
- Social media
- Marketing
- Digital
- Small business
- SME
- Customer relationship management
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- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Please Forgive Me: A Pathway to Mitigating Negative Brand Engagement After an Influencer Scandal
Dolan, R., Wilkie, D. C. H., Harrigan, P., Rao Hill, S. & Wastell, G., 2026, In: Australasian Marketing Journal. 14413582251374708.Research output: Contribution to journal › Article › peer-review
Open Access -
From elements of empowerment to psychological empowerment: a multi-group analysis of value co-creation behaviours in travel livestreaming
Liu, X., Harrigan, P., Zeng, Y. & Li, Z., 14 Oct 2025, (E-pub ahead of print) In: Current Issues in Tourism.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Persistence of Contested Value Cocreation Practices
Feddema, K., Koskela-Huotari, K. & Harrigan, P., 14 Feb 2025, (E-pub ahead of print) In: Journal of Service Research. 18 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (Scopus) -
Virtual Reality in Tourism: Examine Experience Gap
He, C., Liu, F. & Harrigan, P., Dec 2025, ANZMAC 2025 Conference Proceedings: Riding the Waves: Navigating Marketing’s Dynamic Landscape. Piehler, R., Webster, C. & Casidy, R. (eds.). Australian and New Zealand Marketing Academy Conference (ANZMAC), 4 p.Research output: Chapter in Book/Conference paper › Conference paper › peer-review
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A Systematic Review of VR in Tourism
He, C., Liu, F., Harrigan, P., Wang, W. & Yu, M., 2024, p. 735-735. 1 p.Research output: Contribution to conference › Abstract › peer-review
Projects
- 2 Active
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Truth on social. Implementing interventions to combat misinformation
Harrigan, P. (Chief Investigator), Angelopoulos, S. (CoPI), Ryan, M. (CoPI) & Weismueller, J. (CoPI)
The University of Western Australia
1/01/25 → 30/06/26
Project: Research
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Beyond Unrealistic Standards: Regulating Social Media Ads for Body Image
Fardouly, J. (Investigator 01), Bromberg, M. (Investigator 02), Tiggeman, M. (Investigator 03), Harrigan, P. (Investigator 04), Hendrie, D. (Investigator 05) & Austin, B. (Investigator 06)
ARC Australian Research Council
1/01/25 → 1/12/27
Project: Research
Prizes
Activities
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The University of Western Australia (Organisational unit)
Harrigan, P. (Member)
2019 → 2020Activity: Memberships › Membership of board/school board or association
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Australia and New Zealand Marketing Academy (External organisation)
Harrigan, P. (Member)
Dec 2019Activity: Memberships › Membership of committee
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PhD examiner for Trinity College Dublin
Harrigan, P. (Examiner)
2018Activity: HDR students › Examination
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Australian Institute of Management WA (External organisation)
Harrigan, P. (Judge)
2018Activity: Service and engagement › Judging of prize or award/award in researchers name
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Australia and New Zealand Marketing Academy (External organisation)
Harrigan, P. (Member)
Dec 2018 → …Activity: Memberships › Membership of committee
Courses
Press/Media
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Misinformation is rife and causing deeper polarisation – here’s how social media users can help curb it
Weismueller, J., Gruner, R. L., Harrigan, P. & Wang, S.
27/07/23
1 Media contribution
Press/Media: Press / Media
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Coronavirus misinformation is a global issue, but which myth you fall for likely depends on where you live
Weismueller, J., Shapiro, J., Oledan, J. & Harrigan, P.
12/08/20
1 Media contribution
Press/Media: Press / Media
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Interview on 'Animal activists’ marketing approaches' for the ABC
26/02/19
1 Media contribution
Press/Media: Press / Media
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Interview on 'The Clown phenomenon' for Spirit Radio
1/09/17
1 Media contribution
Press/Media: Press / Media
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Article contribution on ‘Traditional political campaign launches in WA increasing voter apathy, expert warns’ for the ABC
20/02/17
1 Media contribution
Press/Media: Press / Media