• The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

  • 313 Citations
  • 11 h-Index
20072018
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Personal profile

Biography

I have been at UWA since July 2012. Before this, I was a Lecturer in Marketing at the University of Southampton in the UK from 2008-2012. I have also been an Adjunct Professor at IESEG School of Management in France since 2011. My PhD, awarded 2008, is from Ulster University in the UK.

I have considerable experience in research, teaching, university service, and industry engagement. My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 30 international journals and books, and presented it at over 30 international conferences. I have assisted many organisations with their social media marketing. My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

Roles and responsibilities

  • Acting Head of Marketing Department, periodically 2018-
  • Member of Research Ethics Committee, UWA Business School, The University of Western Australia, 2014-
  • Member of Entrepreneurial Marketing SIG, Academy of Marketing 2011-
  • Marketing Honours Coordinator, The University of Western Australia, 2013-2017
  • Member of Academy of Marketing (UK) Education Sub-Committee 2011-2017
  • Co-Chair, Academy of Marketing Conference 2012
  • Course Director, BSc International Marketing 2010-12
  • Course Director, BSc Marketing 2010-12
  • Research Coordinator, Marketing Group, University of Southampton 2009-11
  • Member of Academic Committee, PLE Conference 2011

Funding overview

RESEARCH FUNDING ($=185,134)

External, funded

  1. Mazzarol, T., Soutar, G., Sweeney, J., Harrigan, P. and Mamouni Limnios, E. (2015), Department of Agriculture and Food WA (DAFWA), Australian National Apple Breeding Program (ANABP), Co-operative Enterprise Research Unit (CERU), 'Project to investigate the market for flavonoid rich apples, value: $44,940, May.
  2. Page, K. and Harrigan P. (2010), Academy of Marketing, Proposal to investigate Digital Analytics in Marketing: Exploring Literacy, Skills & Learning in Digital Marketing Management, value: $3,500, September.
  3. Harrigan P. and Seligman, J. (2010), Academy of Marketing, Project to investigate re-shaping international marketing education through the new DNA of marketing, value: $3,500, January.

Internal, funded

  1. Harrigan, P., Schepis, D. and Coussement, K. (2018). Project to investigate the Application of Social Media for CSR in the Resources Sector, value: $9,938, January.
  2. Roberts, M., Leighton, C. and Harrigan, P. (2015), University of Western Australia, BHP Billiton Distinguished Research Award, Project to investigate the Use of Social Media in Health Marketing: Walking the Walk and Tweeting the Talk: How Effectively do Elite Athletes Promote Health on Social Media?, value: $24,734, January.
  3. Harrigan, P., Lee, J. and Soutar, G (2014), University of Western Australia, BHP Billiton Distinguished Research Award, Project to investigate the Customer Perspective on Social Customer Relationship Management (CRM): Playing the 1% rule: how to identify and engage with social media influencers, value: $24,022, May.
  4. Harrigan, P., Daly, T., Lee, J. and Soutar, G (2013), University of Western Australia, UWA Business School Research Development Scheme, Project to investigate the Customer Perspective on Social Customer Relationship Management (CRM): The role personal values play in driving engagement and information sharing, value: $11,000, February.
  5. Harrigan, P. (2012), University of Southampton, Faculty of Business & Law Strategic Research Support Fund, Project to investigate the impact of Web 2.0 technologies on CRM, value: $30,500, January.
  6. Harrigan, P. (2011), University of Southampton, Faculty of Business & Law, Adventures in Research Scheme, Project to investigate the impact of Web 2.0 technologies on CRM, value: $26,000, January.
  7. Harrigan, P. (2010), University of Southampton School of Management Pump Priming, Project to investigate the role of social media in CRM, value: $3,500, November.
  8. Harrigan, P. (2009), University of Southampton School of Management Pump Priming, Project to investigate the nature of web analytics for marketing, value: $3,500, February.

Previous positions

Lecturer in Marketing, University of Southampton, 2008-2012

Industrial relevance

Keynote Addresses

  1. Charles Sturt University, Bathurst NSW, Social media marketing masterclass, May 2017.
  2. Australian Institute of Management (AIM) WA Breakfast by the Bay panel member, May 2017.
  3. Australian Institute of Management (AIM) WA Annual Sundowner event, September 2013.
  4. Belgian Association for Quantitative & Qualitative Marketing Research Conference, December 2011.


Industry Engagement

  • Australian Institute of Management Western Australia (AIM WA), Strategic Social Media unit, February, 2016, October 2017, September 2018.
  • Australian Institute of Management Western Australia (AIM WA), Marketing seminar on Advanced Management Program, September 2013, May 2014, June 2017, September 2017.
  • South West Catchments Council, Social media training, June 2014
  • Regional Development Australia (RDA) Beverley WA, iLearn Workshop on social media, June 2014
  • The Marshall Centre for Infectious Diseases Research and Training, UWA, Twitter training course, April 2014
  • Australian Institute of Management (AIM) WA, Lunch ‘n’ Learn session on social media marketing to managers in Perth CBD, August 2013
  • Southampton City Council, Social media marketing training course, November 2011


Media appearances

  1. Spirit Radio, Interview about clown phenomenon, September 2017.
  2. ABC News, Article contribution on ‘Traditional political campaign launches in WA increasing voter apathy, expert warns’, February 2017.
  3. ABC News, Article contribution on ‘WA election: Former leaders hit the campaign trail’, February 2017.
  4. ABC News, Article contribution on ‘WA election 2017: Social media campaign escalates as Liberals target 'fake news'’, January 2017.
  5. ABC News, TV appearance and article contribution on ‘Politicians struggling to cut through on social media, experts say’, May 2016.
  6. The Business Spectator, Article contribution on sports sponsorship in Western Australia, September 2015.
  7. The Weekend West, Article contribution on employers checking social media profiles, July 2015.
  8. ABC News, TV interview on social media in politics, June 2015.
  9. The Australian, Article contribution on BHP Billiton’s South32 spin-off, December 2014, 
  10. ABC News, Article contribution on employers checking social media profiles, November 2014.
  11. Media Motivators, Podcast on social media marketing strategies, September 2013.

Teaching overview

I am Unit Coordinator (UC) for four units at The University of Western Australia.

  1. Big Data in Marketing            MKTG5504       PG         50 students                   UC
  2. Digital Marketing                   MKTG5502       PG         100 students                 UC & lecturer
  3. Digital Marketing                   MKTG3307       UG         100 students                 UC
  4. Introduction to Marketing       MKTG1203       UG         1,600 students              UC & lecturer

I teach an executive/MBA unit on Strategic Social Media for the Australian Institute of Management Western Australia (AIM WA)

At IESEG School of Management, Lille/Paris, I teach Masters electives in Digital Marketing, CRM in Small Business, E-CRM, and CRM and CSR in business-to-business.

I have supervised 3 PhDs to completion, 6 Honours theses to completion in Australia, 6 Masters theses to completion in France, and 25 Master theses to completion in the UK.

In 2017, my student evaluation means across several satisfaction items ranged from 4.10-4.54 in Introduction to Marketing, and 4.55-4.86 in Digital Marketing. The scale ranges from 1-5. My evaluation ranged from 5.7-6 in Strategic Social Media. The scale ranges from 1-6.

I gained a formal qualification in learning and teaching in 2010 in the form of a Postgraduate Certificate in Academic Practice.

Research

  • Digital/Social Media marketing
  • Customer engagement
  • Customer relationship management (CRM)
  • Relationship marketing
  • Entrepreneurial or small business marketing
  • Mixed (quantitative and qualitative) methods research

Current projects

Harrigan, P. and Elsbury, H (2018-19). Project to investigate Marketing faculty workload and performance expectations. Australia and New Zealand.

Harrigan, P., Schepis, D. and Coussement, K. (2018-19). Project to investigate the Application of Social Media for CSR in the Resources Sector. Australia and France.

Roy, S., Harrigan, P. and Balaji, M. (2018-19). Project to investigate smart consumers and smart servicescapes. Australia and China.

Education/Academic qualification

Marketing, PhD, Ulster University

20052008

Marketing & Entrepreneurship, MSc, Ulster University

20042005

Management with French, BSc, Queen's University Belfast

20012004

External positions

Assessor, Australian Government, Australian Research Council

2018 → …

Associate Fellow, Australian Institute of Management WA

2013 → …

Adjunct Professor, IESEG School of Management

2011 → …

Keywords

  • Social Media Marketing
  • Customer Engagement
  • Small Business Marketing
  • Customer Relationship Management
  • Management Information Systems
  • Social media
  • Marketing
  • Digital
  • Small business
  • SME
  • Customer relationship management

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2007 2018

Social media
Social identity theory
Brand community
Customer experience
Netnography
2 Citations
Customer engagement
Tourism
Social media
Social exchange theory
Tourism marketing

Linking social media to customer relationship management (CRM): a qualitative study on SMEs

Guha, S., Harrigan, P. & Soutar, G., 4 May 2018, In : Journal of Small Business and Entrepreneurship. 30, 3, p. 193-214 22 p.

Research output: Contribution to journalArticle

Social media
Qualitative study
Small and medium-sized enterprises
Customer relationship management
Dynamic capabilities

Navigating Online Brand Advocacy (OBA): an exploratory analysis

Wilk, V., Harrigan, P. & Soutar, G. N., Apr 2018, In : Journal of Marketing Theory and Practice. 26, 1-2, p. 99-116 18 p.

Research output: Contribution to journalArticle

Advocacy
Online communities
Brand management
social media
tactics
university
community
student

Activities 2011 2019

Courses

MKTG1203 Introduction to Marketing

Paul Harrigan

1/08/13 → …

Teaching unit (UWA): Course

MKTG3307 Digital Marketing

Paul Harrigan

1/03/19 → …

Teaching unit (UWA): Course

MKTG5502 Digital Marketing

Paul Harrigan

1/08/12 → …

Teaching unit (UWA): Course

MKTG5504 Big Data in Marketing

Paul Harrigan

1/03/19 → …

Teaching unit (UWA): Course

Strategic Social Media

Paul Harrigan

1/02/16 → …

Teaching unit (UWA): Course