Research Output per year
Personal profile
Biography
Career
- UWA 2012 - current
- IESEG School of Management (adjunct) 2011 - current
- University of Southampton 2008 - 2012
- PhD from Ulster University 2008
Research
My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 40 international journal articles and books, and presented it at over 30 international conferences.
I have secured over $450,000 in research funding.
I supervise 7 doctoral students, and have had 4 completions.
Teaching
My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.
At UWA, I teach Introduction to Marketing (UG 1600 students), Digital Marketing (PG 120), Big Data in Marketing (PG 50), and Strategic Social Media (MBA 15). At IESEG, I teach five Masters courses in Digital Marketing and CRM.
Service
At UWA, I am a member of the Academic Board. I was Acting Head of the Marketing Department in 2019.
More broadly, I am a member of the ANZMAC executive committee, responsible for their digital marketing. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities.
I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.
Education/Academic qualification
Marketing, PhD, Ulster University
2005 → 2008
Marketing & Entrepreneurship, MSc, Ulster University
2004 → 2005
Management with French, BSc, Queen's University Belfast
2001 → 2004
External positions
Assessor, Australian Government, Australian Research Council
2018 → …Associate Fellow, Australian Institute of Management WA
2013 → …Adjunct Professor, IESEG School of Management
2011 → …Keywords
- Social Media Marketing
- Customer Engagement
- Small Business Marketing
- Customer Relationship Management
- Management Information Systems
- Social media
- Marketing
- Digital
- Small business
- SME
- Customer relationship management
Fingerprint Dive into the research topics where Paul Harrigan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2007 2019
Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports
Teal, R., Roberts, M., Harrigan, P., Clarkson, J. & Rosenberg, M., 24 May 2019, In : Sport Management Review.Research output: Contribution to journal › Review article
conceptual framework
sport
marketing
health
sponsorship
Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer
Wilk, V., Soutar, G. N. & Harrigan, P., 8 Apr 2019, In : Qualitative Market Research. 22, 2, p. 94-113 20 p.Research output: Contribution to journal › Article
Social media
Advocacy
Communication
Software
Evidence-based
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
Roy, S. K., Singh, G., Hope, M., Nguyen, B. & Harrigan, P., 28 Oct 2019, In : Journal of Marketing Management.Research output: Contribution to journal › Article
Servicescape
Consumer experience
Co-creation
Service brand
Brand equity
The strategic co-creation of content and student experiences in social media An identity theories perspective
Fujita, M., Harrigan, P. & Soutar, G. N., 14 Jan 2019, In : Qualitative Market Research. 22, 1, p. 50-69 20 p.Research output: Contribution to journal › Article
Two-way acculturation in social media: The role of institutional efforts
Fujita, M., Harrigan, P., Roy, S. K. & Soutar, G., 1 Aug 2019, In : Technological Forecasting and Social Change. 145, p. 532-542 11 p.Research output: Contribution to journal › Article
Social Media
Acculturation
Organizations
Social Marketing
Pleasure
Prizes
Activities 2011 2019
Academic Board, University of Western Australia (External organisation)
Paul Harrigan (Member)2019 → 2020
Activity: Memberships › Membership of board/school board or association
PhD examiner for Trinity College Dublin
Paul Harrigan (Examiner)2018
Activity: HDR students › Examination
Australian and New Zealand Marketing Academy (External organisation)
Paul Harrigan (Member)Dec 2018 → …
Activity: Memberships › Membership of committee
Australian Research Council (External organisation)
Paul Harrigan (Assessor)2018 → …
Activity: Consultancy/industry and government engagement › Grant review responsibilities
Australian Institute of Management WA (External organisation)
Paul Harrigan (Judge)2018
Activity: Service and engagement › Judging of prize or award/award in researchers name
Courses
Press / Media
Interview on 'Animal activists’ marketing approaches' for the ABC
26/02/19
1 media contribution
Press/Media: Press / Media
Interview on 'The Clown phenomenon' for Spirit Radio
1/09/17
1 media contribution
Press/Media: Press / Media
Article contribution on ‘Traditional political campaign launches in WA increasing voter apathy, expert warns’ for the ABC
20/02/17
1 media contribution
Press/Media: Press / Media
Article contribution on ‘WA election: Former leaders hit the campaign trail’ for the ABC
17/02/17
1 media contribution
Press/Media: Press / Media
Article contribution on ‘WA election 2017: Social media campaign escalates as Liberals target 'fake news'’ for the ABC
10/01/17
1 media contribution
Press/Media: Press / Media