Paul Harrigan

• Acting Head of Marketing Department, periodically 2018-
• Member of Research Ethics Committee, UWA Business School, The University of Western Australia, 2014-
• Member of Entrepreneurial Marketing SIG, Academy of Marketing 2011-
• Marketing Honours Coordinator, The University of Western Australia, 2013-2017
• Member of Academy of Marketing (UK) Education Sub-Committee 2011-2017
• Co-Chair, Academy of Marketing Conference 2012
• Course Director, BSc International Marketing 2010-12
• Course Director, BSc Marketing 2010-12
• Research Coordinator, Marketing Group, University of Southampton 2009-11
• Member of Academic Committee, PLE Conference 2011

RESEARCH FUNDING ($=185,134)

External, funded

1. Mazzarol, T., Soutar, G., Sweeney, J., Harrigan, P. and Mamouni Limnios, E. (2015), Department of Agriculture and Food WA (DAFWA), Australian National Apple Breeding Program (ANABP), Co-operative Enterprise Research Unit (CERU), 'Project to investigate the market for flavonoid rich apples, value: $44,940, May.
2. Page, K. and Harrigan P. (2010), Academy of Marketing, Proposal to investigate Digital Analytics in Marketing: Exploring Literacy, Skills & Learning in Digital Marketing Management, value: $3,500, September.
3. Harrigan P. and Seligman, J. (2010), Academy of Marketing, Project to investigate re-shaping international marketing education through the new DNA of marketing, value: $3,500, January.

Internal, funded

1. Harrigan, P., Schepis, D. and Coussement, K. (2018). Project to investigate the Application of Social Media for CSR in the Resources Sector, value: $9,938, January.
2. Roberts, M., Leighton, C. and Harrigan, P. (2015), University of Western Australia, BHP Billiton Distinguished Research Award, Project to investigate the Use of Social Media in Health Marketing: Walking the Walk and Tweeting the Talk: How Effectively do Elite Athletes Promote Health on Social Media?, value: $24,734, January.
3. Harrigan, P., Lee, J. and Soutar, G (2014), University of Western Australia, BHP Billiton Distinguished Research Award, Project to investigate the Customer Perspective on Social Customer Relationship Management (CRM): Playing the 1% rule: how to identify and engage with social media influencers, value: $24,022, May.
4. Harrigan, P., Daly, T., Lee, J. and Soutar, G (2013), University of Western Australia, UWA Business School Research Development Scheme, Project to investigate the Customer Perspective on Social Customer Relationship Management (CRM): The role personal values play in driving engagement and information sharing, value: $11,000, February.
5. Harrigan, P. (2012), University of Southampton, Faculty of Business & Law Strategic Research Support Fund, Project to investigate the impact of Web 2.0 technologies on CRM, value: $30,500, January.
6. Harrigan, P. (2011), University of Southampton, Faculty of Business & Law, Adventures in Research Scheme, Project to investigate the impact of Web 2.0 technologies on CRM, value: $26,000, January.
7. Harrigan, P. (2010), University of Southampton School of Management Pump Priming, Project to investigate the role of social media in CRM, value: $3,500, November.
8. Harrigan, P. (2009), University of Southampton School of Management Pump Priming, Project to investigate the nature of web analytics for marketing, value: $3,500, February.

Keynote Addresses

1. Charles Sturt University, Bathurst NSW, Social media marketing masterclass, May 2017.
2. Australian Institute of Management (AIM) WA Breakfast by the Bay panel member, May 2017.
3. Australian Institute of Management (AIM) WA Annual Sundowner event, September 2013.
4. Belgian Association for Quantitative & Qualitative Marketing Research Conference, December 2011.

Industry Engagement

• Australian Institute of Management Western Australia (AIM WA), Strategic Social Media unit, February, 2016, October 2017, September 2018.
• Australian Institute of Management Western Australia (AIM WA), Marketing seminar on Advanced Management Program, September 2013, May 2014, June 2017, September 2017.
• South West Catchments Council, Social media training, June 2014
• Regional Development Australia (RDA) Beverley WA, iLearn Workshop on social media, June 2014
• The Marshall Centre for Infectious Diseases Research and Training, UWA, Twitter training course, April 2014
• Australian Institute of Management (AIM) WA, Lunch ‘n’ Learn session on social media marketing to managers in Perth CBD, August 2013
• Southampton City Council, Social media marketing training course, November 2011

Media appearances

1. Spirit Radio, Interview about clown phenomenon, September 2017.
2. ABC News, Article contribution on ‘Traditional political campaign launches in WA increasing voter apathy, expert warns’, February 2017.
3. ABC News, Article contribution on ‘WA election: Former leaders hit the campaign trail’, February 2017.
4. ABC News, Article contribution on ‘WA election 2017: Social media campaign escalates as Liberals target 'fake news'’, January 2017.
5. ABC News, TV appearance and article contribution on ‘Politicians struggling to cut through on social media, experts say’, May 2016.
6. The Business Spectator, Article contribution on sports sponsorship in Western Australia, September 2015.
7. The Weekend West, Article contribution on employers checking social media profiles, July 2015.
8. ABC News, TV interview on social media in politics, June 2015.
9. The Australian, Article contribution on BHP Billiton’s South32 spin-off, December 2014, 
10. ABC News, Article contribution on employers checking social media profiles, November 2014.
11. Media Motivators, Podcast on social media marketing strategies, September 2013.

I am Unit Coordinator (UC) for four units at The University of Western Australia.

1. Big Data in Marketing            MKTG5504       PG         50 students                   UC
2. Digital Marketing                   MKTG5502       PG         100 students                 UC & lecturer
3. Digital Marketing                   MKTG3307       UG         100 students                 UC
4. Introduction to Marketing       MKTG1203       UG         1,600 students              UC & lecturer

I teach an executive/MBA unit on Strategic Social Media for the Australian Institute of Management Western Australia (AIM WA)

At IESEG School of Management, Lille/Paris, I teach Masters electives in Digital Marketing, CRM in Small Business, E-CRM, and CRM and CSR in business-to-business.

I have supervised 3 PhDs to completion, 6 Honours theses to completion in Australia, 6 Masters theses to completion in France, and 25 Master theses to completion in the UK.

In 2017, my student evaluation means across several satisfaction items ranged from 4.10-4.54 in Introduction to Marketing, and 4.55-4.86 in Digital Marketing. The scale ranges from 1-5. My evaluation ranged from 5.7-6 in Strategic Social Media. The scale ranges from 1-6.

I gained a formal qualification in learning and teaching in 2010 in the form of a Postgraduate Certificate in Academic Practice.

• Digital/Social Media marketing
• Customer engagement
• Customer relationship management (CRM)
• Relationship marketing
• Entrepreneurial or small business marketing
• Mixed (quantitative and qualitative) methods research

Harrigan, P. and Elsbury, H (2018-19). Project to investigate Marketing faculty workload and performance expectations. Australia and New Zealand.

Harrigan, P., Schepis, D. and Coussement, K. (2018-19). Project to investigate the Application of Social Media for CSR in the Resources Sector. Australia and France.

Roy, S., Harrigan, P. and Balaji, M. (2018-19). Project to investigate smart consumers and smart servicescapes. Australia and China.