Research Output per year
Personal profile
Biography
Career
- UWA 2012 - current
- IESEG School of Management (adjunct) 2011 - current
- University of Southampton 2008 - 2012
- PhD from Ulster University 2008
Research
My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 40 international journal articles and books, and presented it at over 30 international conferences.
I have secured over $450,000 in research funding.
I supervise 7 doctoral students, and have had 4 completions.
Teaching
My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.
At UWA, I teach Introduction to Marketing (UG 1600 students), Digital Marketing (PG 120), Big Data in Marketing (PG 50), and Strategic Social Media (MBA 15). At IESEG, I teach five Masters courses in Digital Marketing and CRM.
Service
At UWA, I am a member of the Academic Board, and am Acting Head of the Marketing Department.
More broadly, I am a member of the ANZMAC executive committee, serving as Vice President and responsible for their digital marketing. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities.
I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.
Education/Academic qualification
Marketing, PhD, Ulster University
2005 → 2008
Marketing & Entrepreneurship, MSc, Ulster University
2004 → 2005
Management with French, BSc, Queen's University Belfast
2001 → 2004
External positions
Assessor, Australian Research Council
2018 → …Associate Fellow, Australian Institute of Management WA
2013 → …Adjunct Professor, IESEG School of Management
2011 → …Research expertise keywords
- Social Media Marketing
- Customer Engagement
- Small Business Marketing
- Customer Relationship Management
- Management Information Systems
- Social media
- Marketing
- Digital
- Small business
- SME
- Customer relationship management
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, J., Harrigan, P., Wang, S. & Soutar, G. N., 28 Apr 2020, In : Australasian Marketing Journal.Research output: Contribution to journal › Article
1
Citation
(Scopus)
Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports
Teal, R., Roberts, M., Harrigan, P., Clarkson, J. & Rosenberg, M., Apr 2020, In : Sport Management Review. 23, 2, p. 183-199Research output: Contribution to journal › Review article
The future of technology in marketing; utopia or dystopia?
Harrigan, P., Coussement, K., Lancelot Miltgen, C. & Ranaweera, C., 12 Feb 2020, In : Journal of Marketing Management. 36, 3-4, p. 211-215 5 p.Research output: Contribution to journal › Editorial
The role of social media in the engagement and information processes of social CRM
Harrigan, P., Miles, M. P., Fang, Y. & Roy, S. K., Oct 2020, In : International Journal of Information Management. 54, 102151.Research output: Contribution to journal › Article
Domain identification for commercial intention-holding posts on Twitter
Zhu, Y., So, M. C. & Harrigan, P., 2019, 2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019. USA: IEEE, Institute of Electrical and Electronics Engineers, 8899491. (2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019).Research output: Chapter in Book/Conference paper › Conference paper
Prizes
Activities
University of Western Australia (External organisation)
Paul Harrigan (Member)2019 → 2020
Activity: Memberships › Membership of board/school board or association
PhD examiner for Trinity College Dublin
Paul Harrigan (Examiner)2018
Activity: HDR students › Examination
Australian Research Council (External organisation)
Paul Harrigan (Assessor)2018 → …
Activity: Consultancy/industry and government engagement › Grant review responsibilities
Australian and New Zealand Marketing Academy (External organisation)
Paul Harrigan (Member)Dec 2018 → …
Activity: Memberships › Membership of committee
Australian Institute of Management WA (External organisation)
Paul Harrigan (Judge)2018
Activity: Service and engagement › Judging of prize or award/award in researchers name
Courses
Press / Media
Interview on 'Animal activists’ marketing approaches' for the ABC
26/02/19
1 Media contribution
Press/Media: Press / Media
Interview on 'The Clown phenomenon' for Spirit Radio
1/09/17
1 Media contribution
Press/Media: Press / Media
Article contribution on ‘Traditional political campaign launches in WA increasing voter apathy, expert warns’ for the ABC
20/02/17
1 Media contribution
Press/Media: Press / Media
Article contribution on ‘WA election: Former leaders hit the campaign trail’ for the ABC
17/02/17
1 Media contribution
Press/Media: Press / Media
Article contribution on ‘WA election 2017: Social media campaign escalates as Liberals target 'fake news'’ for the ABC
10/01/17
1 Media contribution
Press/Media: Press / Media