Paul Harrigan

Personal profile

Biography

Career

UWA 2012 - current
IESEG School of Management (adjunct) 2011 - current
University of Southampton 2008 - 2012
PhD from Ulster University 2008

Research

My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 40 international journal articles and books, and presented it at over 30 international conferences.

I have secured over $450,000 in research funding.

I supervise 7 doctoral students, and have had 4 completions.

Teaching

My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

At UWA, I teach Introduction to Marketing (UG 1600 students), Digital Marketing (PG 120), Big Data in Marketing (PG 50), and Strategic Social Media (MBA 15). At IESEG, I teach five Masters courses in Digital Marketing and CRM.

Service

At UWA, I am a member of the Academic Board. I was Acting Head of the Marketing Department in 2019.

More broadly, I am a member of the ANZMAC executive committee, responsible for their digital marketing. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities.

I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.

Education/Academic qualification

Marketing, PhD, Ulster University

2005 → 2008

Marketing & Entrepreneurship, MSc, Ulster University

2004 → 2005

Management with French, BSc, Queen's University Belfast

2001 → 2004

External positions

Assessor, Australian Government, Australian Research Council

2018 → …

Associate Fellow, Australian Institute of Management WA

2013 → …

Adjunct Professor, IESEG School of Management

2011 → …

Keywords

Social Media Marketing
Customer Engagement
Small Business Marketing
Customer Relationship Management
Management Information Systems
Social media
Marketing
Digital
Small business
SME
Customer relationship management

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Research Output 2007 2019

565 Citations
14 h-Index
34 Article
8 Conference paper
2 Chapter
2 Doctoral Thesis
4 More

Domain identification for commercial intention-holding posts on twitter

Zhu, Y., So, M. C. & Harrigan, P., 2019, 2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019. UK: IEEE, Institute of Electrical and Electronics Engineers, 8899491. (2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019).

Research output: Chapter in Book/Conference paper › Conference paper

Learning systems

Screening

Industry

Deep learning

Long short-term memory