Paul Harrigan

Dr, BSc Belf., MSc PhD Ulster

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


Calculated based on number of publications stored in Pure and citations from Scopus

Personal profile



  • UWA 2012 - current
  • IESEG School of Management (adjunct) 2011 - current
  • University of Southampton 2008 - 2012
  • PhD from Ulster University 2008


My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 50 international journal articles and books, and presented it at over 40 international conferences.

I have secured over $200,000 in research funding.

I supervise 3 doctoral students, and have had 7 completions. I currently have openings for 2 more quality doctoral students.


My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

At UWA, I teach Digital Marketing (PG 120), Big Data in Marketing (PG 50), Marketing Principles (MBA), and Strategic Social Media (MBA 15). I previously taught Introduction to Marketing (UG 1600 students) from 2013-2020. At IESEG, I teach five Masters courses in Digital Marketing and CRM.


At UWA, I am a member of the Academic Board, and was Acting Head of the Marketing Department from 2019-2020.

More broadly, I am a member of the ANZMAC executive committee, serving as Vice President and responsible for their digital marketing from 2019. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities.

I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

Education/Academic qualification

Marketing, PhD, Technological Innovation in Marketing: e-CRM in Irish SMEs, Ulster University


Award Date: 1 Oct 2008

Marketing & Entrepreneurship, MSc, Ulster University


Award Date: 20 Dec 2005

Management with French, BSc, Queen's University Belfast


Award Date: 7 Jul 2004

External positions

Assessor, ARC Australian Research Council

2018 → …

Associate Fellow, Australian Institute of Management WA

2013 → …

Adjunct Professor, Université catholique de Lille

2011 → …

Research expertise keywords

  • Social Media Marketing
  • Customer Engagement
  • Small Business Marketing
  • Customer Relationship Management
  • Management Information Systems
  • Social media
  • Marketing
  • Digital
  • Small business
  • SME
  • Customer relationship management


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