• The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


  • 726 Citations
  • 16 h-Index

Research output per year

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Personal profile



  • UWA 2012 - current
  • IESEG School of Management (adjunct) 2011 - current
  • University of Southampton 2008 - 2012
  • PhD from Ulster University 2008


My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 40 international journal articles and books, and presented it at over 30 international conferences.

I have secured over $450,000 in research funding.

I supervise 7 doctoral students, and have had 4 completions.


My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

At UWA, I teach Introduction to Marketing (UG 1600 students), Digital Marketing (PG 120), Big Data in Marketing (PG 50), and Strategic Social Media (MBA 15). At IESEG, I teach five Masters courses in Digital Marketing and CRM.


At UWA, I am a member of the Academic Board, and am Acting Head of the Marketing Department.

More broadly, I am a member of the ANZMAC executive committee, serving as Vice President and responsible for their digital marketing. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities.

I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.

Education/Academic qualification

Marketing, PhD, Ulster University


Marketing & Entrepreneurship, MSc, Ulster University


Management with French, BSc, Queen's University Belfast


External positions

Assessor, Australian Research Council

2018 → …

Associate Fellow, Australian Institute of Management WA

2013 → …

Adjunct Professor, IESEG School of Management

2011 → …

Research expertise keywords

  • Social Media Marketing
  • Customer Engagement
  • Small Business Marketing
  • Customer Relationship Management
  • Management Information Systems
  • Social media
  • Marketing
  • Digital
  • Small business
  • SME
  • Customer relationship management

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Research Output

  • 1 Citation (Scopus)

    Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports

    Teal, R., Roberts, M., Harrigan, P., Clarkson, J. & Rosenberg, M., Apr 2020, In : Sport Management Review. 23, 2, p. 183-199

    Research output: Contribution to journalReview article

  • The future of technology in marketing; utopia or dystopia?

    Harrigan, P., Coussement, K., Lancelot Miltgen, C. & Ranaweera, C., 12 Feb 2020, In : Journal of Marketing Management. 36, 3-4, p. 211-215 5 p.

    Research output: Contribution to journalEditorial

    The role of social media in the engagement and information processes of social CRM

    Harrigan, P., Miles, M. P., Fang, Y. & Roy, S. K., Oct 2020, In : International Journal of Information Management. 54, 102151.

    Research output: Contribution to journalArticle

  • Domain identification for commercial intention-holding posts on Twitter

    Zhu, Y., So, M. C. & Harrigan, P., 2019, 2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019. USA: IEEE, Institute of Electrical and Electronics Engineers, 8899491. (2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019).

    Research output: Chapter in Book/Conference paperConference paper

  • Activities

    University of Western Australia (External organisation)

    Paul Harrigan (Member)

    Activity: MembershipsMembership of board/school board or association

    PhD examiner for Trinity College Dublin

    Paul Harrigan (Examiner)

    Activity: HDR studentsExamination

    Australian Research Council (External organisation)

    Paul Harrigan (Assessor)
    2018 → …

    Activity: Consultancy/industry and government engagementGrant review responsibilities

    Australian and New Zealand Marketing Academy (External organisation)

    Paul Harrigan (Member)
    Dec 2018 → …

    Activity: MembershipsMembership of committee

    Australian Institute of Management WA (External organisation)

    Paul Harrigan (Judge)

    Activity: Service and engagementJudging of prize or award/award in researchers name