Research output per year
Research output per year
The University of Western Australia (M263), 35 Stirling Highway,
6009 Perth
Australia
Career
Research
My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 50 international journal articles and books, and presented it at over 40 international conferences.
I have secured over $200,000 in research funding.
I supervise 3 doctoral students, and have had 7 completions. I currently have openings for 2 more quality doctoral students.
Teaching
My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.
At UWA, I teach Digital Marketing (PG 120), Big Data in Marketing (PG 50), Marketing Principles (MBA), and Strategic Social Media (MBA 15). I previously taught Introduction to Marketing (UG 1600 students) from 2013-2020. At IESEG, I teach five Masters courses in Digital Marketing and CRM.
Service
At UWA, I am a member of the Academic Board, and was Acting Head of the Marketing Department from 2019-2020.
More broadly, I am a member of the ANZMAC executive committee, serving as Vice President and responsible for their digital marketing from 2019. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities.
I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Marketing, PhD, Technological Innovation in Marketing: e-CRM in Irish SMEs, Ulster University
2005 → 2008
Award Date: 1 Oct 2008
Marketing & Entrepreneurship, MSc, Ulster University
2004 → 2005
Award Date: 20 Dec 2005
Management with French, BSc, Queen's University Belfast
2001 → 2004
Award Date: 7 Jul 2004
Assessor, Australian Research Council
2018 → …
Associate Fellow, Australian Institute of Management WA
2013 → …
Adjunct Professor, Université catholique de Lille
2011 → …
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Paul Harrigan (Member)
Activity: Memberships › Membership of board/school board or association
Paul Harrigan (Member)
Activity: Memberships › Membership of committee
Paul Harrigan (Judge)
Activity: Service and engagement › Judging of prize or award/award in researchers name
Paul Harrigan (Member)
Activity: Memberships › Membership of committee
Paul Harrigan (Assessor)
Activity: Industry and government engagement/consultancy › Grant review responsibilities
Jason Weismueller, Richard L. Gruner, Paul Harrigan & Shasha Wang
27/07/23
1 Media contribution
Press/Media: Press / Media
Jason Weismueller, Jacob Shapiro, Jan Oledan & Paul Harrigan
12/08/20
1 Media contribution
Press/Media: Press / Media
26/02/19
1 Media contribution
Press/Media: Press / Media
1/09/17
1 Media contribution
Press/Media: Press / Media
20/02/17
1 Media contribution
Press/Media: Press / Media