Paul Harrigan

Dr, BSc Belf., MSc PhD Ulster

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


  • Source: Scopus
  • Calculated using citation counts from Scopus for publications in the UWA Profiles and Research Repository
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Personal profile



  • UWA 2012 - current
  • IESEG School of Management (adjunct) 2011 - current
  • University of Southampton 2008 - 2012
  • PhD from Ulster University 2008


My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 50 international journal articles and books, and presented it at over 40 international conferences.

I have secured over $200,000 in research funding.

I supervise 3 doctoral students, and have had 7 completions. I currently have openings for 2 more quality doctoral students.


My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

At UWA, I teach Digital Marketing (PG 120), Big Data in Marketing (PG 50), Marketing Principles (MBA), and Strategic Social Media (MBA 15). I previously taught Introduction to Marketing (UG 1600 students) from 2013-2020. At IESEG, I teach five Masters courses in Digital Marketing and CRM.


At UWA, I am a member of the Academic Board, and was Acting Head of the Marketing Department from 2019-2020.

More broadly, I am a member of the ANZMAC executive committee, serving as Vice President and responsible for their digital marketing from 2019. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities.

I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.

Education/Academic qualification

Marketing, PhD, Ulster University


Award Date: 1 Oct 2008

Marketing & Entrepreneurship, MSc, Ulster University


Award Date: 20 Dec 2005

Management with French, BSc, Queen's University Belfast


Award Date: 7 Jul 2004

External positions

Assessor, Australian Research Council

2018 → …

Associate Fellow, Australian Institute of Management WA

2013 → …

Adjunct Professor, Université catholique de Lille

2011 → …

Research expertise keywords

  • Social Media Marketing
  • Customer Engagement
  • Small Business Marketing
  • Customer Relationship Management
  • Management Information Systems
  • Social media
  • Marketing
  • Digital
  • Small business
  • SME
  • Customer relationship management


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