Research output per year
Research output per year
Personal profile
Biography
Career
- The University of Western Australia 2012 - current
- IESEG School of Management (adjunct) 2011 - current
- The University of Southampton 2008 - 2012
- PhD from Ulster University 2008
Research
My research expertise is in digital marketing, specifically harnessing big data to understand how people engage with, and are impacted by, social media. This research spans a range of issues and sectors; e.g. branding, misinformation, polarisation, influencers. I have published my research in over 60 international journal articles and books, and presented it at over 50 international conferences.
Teaching
My teaching focus is on digital marketing, where I have developed, delivered and coordinated a range of undergraduate, postgraduate, and executive courses internationally.
Service
At UWA, I am Deputy Head of the Marketing department, and sit on Business School's Senior Leadership Team.
More broadly, I have served as Vice President of the Australia and New Zealand Marketing Academy (ANZMAC) since 2019, and sat on its Executive Committe since 2018. In 2022, I chaired the ANZMAC conference in Perth, with 608 international attendees.
I am an Associate Editor at the Journal of Marketing Management, and sit on the editorial board of the Journal of Interactive Advertising.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, PhD, Technological Innovation in Marketing: e-CRM in Irish SMEs, Ulster University
2005 → 2008
Award Date: 1 Oct 2008
Marketing & Entrepreneurship, MSc, Ulster University
2004 → 2005
Award Date: 20 Dec 2005
Management with French, BSc, Queen's University Belfast
2001 → 2004
Award Date: 7 Jul 2004
External positions
Assessor, ARC Australian Research Council
2018 → …
Associate Fellow, Australian Institute of Management WA
2013 → …
Adjunct Professor, Université catholique de Lille
2011 → …
Research expertise keywords
- Social Media Marketing
- Customer Engagement
- Small Business Marketing
- Customer Relationship Management
- Management Information Systems
- Social media
- Marketing
- Digital
- Small business
- SME
- Customer relationship management
Fingerprint
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- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Information sharing and political polarisation on social media: The role of falsehood and partisanship
Weismueller, J., Gruner, R. L., Harrigan, P., Coussement, K. & Wang, S., May 2024, In: Information Systems Journal. 34, 3, p. 854-893 40 p.Research output: Contribution to journal › Article › peer-review
Open Access8 Citations (Scopus) -
A Guide to Graphic Design For Functional versus Experiential Ads Color-Evoked Emotion and Design Complexity Can Enhance Effectiveness
Zhu, Y., Tessitore, T., Harrigan, P. & Coussement, K., 1 Mar 2023, In: Journal of Advertising Research. 63, 1, p. 81-104 24 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Consumer Engagement in Influencer Marketing Video Campaigns: An Abstract
Weismueller, J., Gruner, R. L. & Harrigan, P., 14 Mar 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. USA: Springer Nature, p. 71-72 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Conference paper › Conference paper › peer-review
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Customer engagement with digitalized interactive platforms in retailing
Roy, S. K., Singh, G., Sadeque, S., Harrigan, P. & Coussement, K., Sept 2023, In: Journal of Business Research. 164, 15 p., 114001.Research output: Contribution to journal › Article › peer-review
Open Access22 Citations (Scopus) -
Exploring Functional and Experiential Advertisement Construction from a Graphic Design Perspective: An Abstract
Zhu, Y., Harrigan, P., Coussement, K. & Tessitore, T., 14 Mar 2023, (E-pub ahead of print) Developments in Marketing Science: Proceedings of the Academy of Marketing Science. USA: Springer Nature, p. 351-352 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Conference paper › Conference paper › peer-review
Projects
- 1 Active
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Truth on social. Implementing interventions to combat misinformation
Harrigan, P. (Chief Investigator), Angelopoulos, S. (CoPI), Ryan, M. (CoPI) & Weismueller, J. (CoPI)
The University of Western Australia
1/01/25 → 31/12/25
Project: Research
Prizes
Activities
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The University of Western Australia (Organisational unit)
Harrigan, P. (Member)
2019 → 2020Activity: Memberships › Membership of board/school board or association
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Australia and New Zealand Marketing Academy (External organisation)
Harrigan, P. (Member)
Dec 2019Activity: Memberships › Membership of committee
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Australian Institute of Management WA (External organisation)
Harrigan, P. (Judge)
2018Activity: Service and engagement › Judging of prize or award/award in researchers name
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PhD examiner for Trinity College Dublin
Harrigan, P. (Examiner)
2018Activity: HDR students › Examination
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Australian Research Council (External organisation)
Harrigan, P. (Assessor)
2018 → …Activity: Industry and government engagement/consultancy › Grant review responsibilities
Courses
Press/Media
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Misinformation is rife and causing deeper polarisation – here’s how social media users can help curb it
Weismueller, J., Gruner, R. L., Harrigan, P. & Wang, S.
27/07/23
1 Media contribution
Press/Media: Press / Media
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Coronavirus misinformation is a global issue, but which myth you fall for likely depends on where you live
Weismueller, J., Shapiro, J., Oledan, J. & Harrigan, P.
12/08/20
1 Media contribution
Press/Media: Press / Media
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Interview on 'Animal activists’ marketing approaches' for the ABC
26/02/19
1 Media contribution
Press/Media: Press / Media
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Interview on 'The Clown phenomenon' for Spirit Radio
1/09/17
1 Media contribution
Press/Media: Press / Media
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Article contribution on ‘Traditional political campaign launches in WA increasing voter apathy, expert warns’ for the ABC
20/02/17
1 Media contribution
Press/Media: Press / Media