• 565 Citations
  • 14 h-Index
If you made any changes in Pure these will be visible here soon.

Personal profile



  • UWA 2012 - current
  • IESEG School of Management (adjunct) 2011 - current
  • University of Southampton 2008 - 2012
  • PhD from Ulster University 2008


My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 40 international journal articles and books, and presented it at over 30 international conferences.

I have secured over $450,000 in research funding.

I supervise 7 doctoral students, and have had 4 completions.


My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

At UWA, I teach Introduction to Marketing (UG 1600 students), Digital Marketing (PG 120), Big Data in Marketing (PG 50), and Strategic Social Media (MBA 15). At IESEG, I teach five Masters courses in Digital Marketing and CRM.


At UWA, I am a member of the Academic Board. I was Acting Head of the Marketing Department in 2019.

More broadly, I am a member of the ANZMAC executive committee, responsible for their digital marketing. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities.

I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.

Education/Academic qualification

Marketing, PhD, Ulster University


Marketing & Entrepreneurship, MSc, Ulster University


Management with French, BSc, Queen's University Belfast


External positions

Assessor, Australian Government, Australian Research Council

2018 → …

Associate Fellow, Australian Institute of Management WA

2013 → …

Adjunct Professor, IESEG School of Management

2011 → …


  • Social Media Marketing
  • Customer Engagement
  • Small Business Marketing
  • Customer Relationship Management
  • Management Information Systems
  • Social media
  • Marketing
  • Digital
  • Small business
  • SME
  • Customer relationship management

Fingerprint Dive into the research topics where Paul Harrigan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 5 Similar Profiles
social media Social Sciences
Social media Business & Economics
chamber Social Sciences
customer Social Sciences
tactics Social Sciences
voter Social Sciences
money Social Sciences
student Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

Domain identification for commercial intention-holding posts on twitter

Zhu, Y., So, M. C. & Harrigan, P., 2019, 2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019. UK: IEEE, Institute of Electrical and Electronics Engineers, 8899491. (2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019).

Research output: Chapter in Book/Conference paperConference paper

Learning systems
Deep learning
Long short-term memory
conceptual framework

Online relationship marketing through content creation and curation

Abid, A., Harrigan, P. & Roy, S. K., 22 Nov 2019, In : Marketing Intelligence and Planning.

Research output: Contribution to journalArticle

Relationship quality
Moderating effect
9 Downloads (Pure)

Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer

Wilk, V., Soutar, G. N. & Harrigan, P., 8 Apr 2019, In : Qualitative Market Research. 22, 2, p. 94-113 20 p.

Research output: Contribution to journalArticle

Open Access
Social media

The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation

Roy, S. K., Singh, G., Hope, M., Nguyen, B. & Harrigan, P., 28 Oct 2019, In : Journal of Marketing Management.

Research output: Contribution to journalArticle

Consumer experience
Service brand
Brand equity

Activities 2011 2019

Academic Board, University of Western Australia (External organisation)

Paul Harrigan (Member)

Activity: MembershipsMembership of board/school board or association

PhD examiner for Trinity College Dublin

Paul Harrigan (Examiner)

Activity: HDR studentsExamination

Australian Institute of Management WA (External organisation)

Paul Harrigan (Judge)

Activity: Service and engagementJudging of prize or award/award in researchers name

Australian and New Zealand Marketing Academy (External organisation)

Paul Harrigan (Member)
Dec 2018 → …

Activity: MembershipsMembership of committee

Australian Research Council (External organisation)

Paul Harrigan (Assessor)
2018 → …

Activity: Consultancy/industry and government engagementGrant review responsibilities