• 6 Citations
  • 2 h-Index
20172019
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Personal profile

Teaching overview

Lecturer/Unit Coordinator for:

  • MKTG1203 Introduction to Marketing (undergraduate)
  • MKTG3307 Digital Marketing (undergraduate)
  • MKTG5502 Digital Marketing (postgraduate)

Research

  • Social media marketing
  • Digital marketing
  • Content marketing
  • Inbound marketing
  • Netnography

Current projects

  • Enhancing student-university relationships through social media brand communities: An identity theories perspective
  • The application of social media for CSR in the resource sector

Education/Academic qualification

Marketing, Doctor of Philosophy, The University of Western Australia

Keywords

  • Communications
  • Social media marketing
  • Digital marketing
  • Content marketing
  • Netnography
  • Customer relationship management
  • Higher education marketing
  • Customer experience management
  • Customer engagement
  • Social identity
  • Social media
  • Facebook
  • Instagram
  • Visual analysis

Fingerprint Dive into the research topics where Momoko Fujita is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 13 Similar Profiles
social media Social Sciences
student Social Sciences
tactics Social Sciences
Marketing Engineering & Materials Science
university Social Sciences
community Social Sciences
Social media Business & Economics
marketing Social Sciences

Research Output 2017 2019

  • 6 Citations
  • 2 h-Index
  • 5 Article
  • 1 Doctoral Thesis
227 Downloads (Pure)
File
social media
university
community
student
resources
Social Media
Acculturation
Organizations
Social Marketing
Pleasure
3 Citations (Scopus)
Social media
Social identity theory
Brand community
Customer experience
Netnography
social media
tactics
community
student
university

Prizes

ANZMAC 2015 Travel Award

Momoko Fujita (Recipient), 30 Nov 2015

Prize

Activities 2014 2019

  • 10 Public lecture, debate or seminar
  • 4 Publication peer review
  • 1 Consultancy/collaboration

Capturing and co-creating student experiences in social media

Momoko Fujita (Speaker)
7 Feb 2019

Activity: Service and engagementPublic lecture, debate or seminar

International Journal of Intercultural Relations (Journal)

Momoko Fujita (Reviewer)
2019

Activity: Editorial work or peer review of publicationsPublication peer review

Two-way acculturation and identity co-creation in social media

Momoko Fujita (Speaker)
14 Jun 201816 Jun 2018

Activity: Service and engagementPublic lecture, debate or seminar

McGraw-Hill (Publisher)

Momoko Fujita (Reviewer)
2018

Activity: Editorial work or peer review of publicationsPublication peer review

Inbound marketing for VIRA

Momoko Fujita (Consultant)
Apr 2018May 2018

Activity: Consultancy/industry and government engagementConsultancy/collaboration