Dr Momoko Fujita is a Lecturer in Marketing at the UWA Business School, the University of Western Australia. She holds a PhD in Marketing from UWA. Her research focuses on the role of digital technologies in enhancing customer experience and relationships, particularly in service contexts. Her work has appeared in leading international journals, including Technological Forecasting and Social Change and the Journal of Business Research. Prior to entering academia, she worked in various digital marketing roles in the public and private sectors, including tertiary education, aquaculture, and information and communications technology. She brings a wealth of industry experience and knowledge to her teaching, research, and service.

• Lecturer and coordinator for undergraduate and postgraduate marketing units
• Discipline representative for UWA School Engagement Programs

• Digital marketing
• Social media marketing and analytics
• Digital acculturation and identity
• Customer experience and customer experience management
• AI in services
• Digital transformation
• Student engagement and education marketing
• Educational tourism

Fujita, M. (Lead Chief Investigator) & Jiang, Y. (2021), Fostering WA international students' employability capitals, StudyPerth Innovation Fund, AU$34,100.

ANZMAC Doctoral Colloquium Travel Award (2015), AU$1,000.

• Brand-consumer mimicry in social media
• Marketer acculturation in the digital age
• Mobile students' career immersion experiences: An educational tourism perspective
• Migrants' political participation in social media
• Using online communities to support SMEs’ adoption and use of emerging digital technologies

Unit (re)development, coordination and teaching:

• Introduction to Marketing (UG)
• Digital Marketing (UG)
• Experiential Marketing (UG)
• Critiquing Marketing Research (Honours)
• Digital Marketing (PG)

Japanese, English