• 3 Citations
  • 1 h-Index
20172018
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Personal profile

Current projects

  • Enhancing student-university relationships through social media brand communities: An identity theories perspective
  • The application of social media for CSR in the resource sector

Roles and responsibilities

  • Sessional lecturer/unit coordinator
  • Research assistant
  • PhD candidate

Teaching overview

  • MKTG1203 Introduction to Marketing (undergraduate)
  • MKTG3307 Digital Marketing (undergraduate)
  • MKTG5502 Digital Marketing (postgraduate)

Research

  • Social media marketing
  • Digital marketing
  • Content marketing
  • Inbound marketing
  • Netnography

Keywords

  • Communications
  • Social media marketing
  • Digital marketing
  • Content marketing
  • Netnography
  • Customer relationship management
  • Higher education marketing
  • Customer experience management
  • Customer engagement
  • Social identity
  • Social media
  • Facebook
  • Instagram
  • Visual analysis

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 12 Similar Profiles
social media Social Sciences
university Social Sciences
Marketing Engineering & Materials Science
tactics Social Sciences
student Social Sciences
community Social Sciences
Social media Business & Economics
experience Social Sciences

Research Output 2017 2018

  • 3 Citations
  • 1 h-Index
  • 4 Article
1 Citations
Social media
Social identity theory
Brand community
Customer experience
Netnography
Social Media
Acculturation
Organizations
Social Marketing
Pleasure
social media
tactics
university
community
student
2 Citations
social media
university
student
customer
Exploratory study

Prizes

ANZMAC 2015 Travel Award

Momoko Fujita (Recipient), 30 Nov 2015

Prize/award: Prize

Activities 2014 2019

  • 8 Oral presentation
  • 3 Publication peer-review
  • 2 Invited talk
  • 1 Consultancy

Capturing and co-creating student experiences in social media

Momoko Fujita (Speaker)
7 Feb 2019

Activity: Talk or presentation typesInvited talk

Two-way acculturation and identity co-creation in social media

Momoko Fujita (Speaker)
14 Jun 201816 Jun 2018

Activity: Talk or presentation typesOral presentation

McGraw-Hill (Publisher)

Momoko Fujita (Reviewer)
2018

Activity: Editorial work or peer review of publicationsPublication peer-review

Capturing and co-creating the student experience in social media: A roadmap to content marketing success

Momoko Fujita (Speaker)
22 Nov 2018

Activity: Talk or presentation typesInvited talk

Inbound marketing for VIRA

Momoko Fujita (Consultant)
Apr 2018May 2018

Activity: Consultancy typesConsultancy

Courses

MKTG1203 Introduction to Marketing

Momoko Fujita

5/01/18 → …

Teaching unit (UWA): Course

MKTG3307 Digital Marketing

Momoko Fujita

25/02/19 → …

Teaching unit (UWA): Course

MKTG5502 Digital Marketing

Momoko Fujita

27/02/17 → …

Teaching unit (UWA): Course