• 14 Citations
  • 2 h-Index
20172019

Research output per year

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Personal profile

Teaching overview

Lecturer/Unit Coordinator for:

  • MKTG1203 Introduction to Marketing (undergraduate)
  • MKTG3307 Digital Marketing (undergraduate)
  • MKTG5502 Digital Marketing (postgraduate)

Research

  • Social media marketing
  • Digital marketing
  • Content marketing
  • Inbound marketing
  • Netnography

Current projects

  • Enhancing student-university relationships through social media brand communities: An identity theories perspective
  • The application of social media for CSR in the resource sector

Education/Academic qualification

Marketing, Doctor of Philosophy, The University of Western Australia

Research expertise keywords

  • Social media marketing
  • Digital marketing
  • Content marketing
  • Netnography
  • Customer relationship management
  • Higher education marketing
  • Customer experience management
  • Customer engagement
  • Social identity
  • Social media
  • Facebook
  • Instagram
  • Visual analysis

Industry keywords

  • Communications

Fingerprint Dive into the research topics where Momoko Fujita is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 13 Similar Profiles

Research Output

  • 14 Citations
  • 2 h-Index
  • 5 Article
  • 1 Doctoral Thesis
File
  • 521 Downloads (Pure)
  • 1 Citation (Scopus)
  • 9 Citations (Scopus)
  • Prizes

    ANZMAC 2015 Travel Award

    Momoko Fujita (Recipient), 30 Nov 2015

    Prize

    Activities

    • 10 Public lecture, debate or seminar
    • 5 Publication peer review
    • 1 Consultancy/collaboration

    International Journal of Information Management (Journal)

    Momoko Fujita (Reviewer)
    2020

    Activity: Editorial work or peer review of publicationsPublication peer review

    International Journal of Intercultural Relations (Journal)

    Momoko Fujita (Reviewer)
    2019

    Activity: Editorial work or peer review of publicationsPublication peer review

    Capturing and co-creating student experiences in social media

    Momoko Fujita (Speaker)
    7 Feb 2019

    Activity: Service and engagementPublic lecture, debate or seminar

    Two-way acculturation and identity co-creation in social media

    Momoko Fujita (Speaker)
    14 Jun 201816 Jun 2018

    Activity: Service and engagementPublic lecture, debate or seminar

    Capturing and co-creating the student experience in social media: A roadmap to content marketing success

    Momoko Fujita (Speaker)
    22 Nov 2018

    Activity: Service and engagementPublic lecture, debate or seminar