• 1 Citations
  • 1 h-Index
20172018
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Personal profile

Current projects

  • Enhancing student-university relationships through social media brand communities: An identity theories perspective
  • The application of social media for CSR in the resource sector

Roles and responsibilities

  • Sessional lecturer/unit coordinator
  • Research assistant
  • PhD candidate

Teaching overview

  • MKTG1203 Introduction to Marketing (undergraduate)
  • MKTG5502 Digital Marketing (postgraduate)

Industrial relevance

Consulting (interactive workshop & strategic advice)

Inbound Marketing for VIRA, Volunteering WA, May 2018

Research

  • Social media marketing
  • Digital marketing
  • Content marketing
  • Inbound marketing
  • Netnography

Keywords

  • Communications
  • Social media marketing
  • Digital marketing
  • Content marketing
  • Netnography
  • Customer relationship management
  • Higher education marketing
  • Customer experience management
  • Customer engagement
  • Social identity
  • Social media
  • Facebook
  • Instagram
  • Visual analysis

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 11 Similar Profiles
social media Social Sciences
university Social Sciences
tactics Social Sciences
Marketing Engineering & Materials Science
student Social Sciences
community Social Sciences
Social media Business & Economics
experience Social Sciences

Research Output 2017 2018

  • 1 Citations
  • 1 h-Index
  • 3 Article
1 Citations
Social media
Social identity theory
Brand community
Customer experience
Netnography
social media
tactics
university
community
student
social media
university
student
customer
Exploratory study

Prizes

ANZMAC 2015 Travel Award

Momoko Fujita (Recipient), 30 Nov 2015

Prize/award: Prize

Activities 2014 2018

  • 8 Oral presentation
  • 3 Publication peer-review
  • 1 Consultancy

Inbound marketing for VIRA

Momoko Fujita (Consultant)
Apr 2018May 2018

Activity: Consultancy typesConsultancy

McGraw-Hill (Publisher)

Momoko Fujita (Reviewer)
2018

Activity: Editorial work or peer review of publicationsPublication peer-review

Two-way acculturation and identity co-creation in social media

Momoko Fujita (Speaker)
14 Jun 201816 Jun 2018

Activity: Talk or presentation typesOral presentation

Journal of Marketing Theory and Practice (Journal)

Momoko Fujita (Reviewer)
2017

Activity: Editorial work or peer review of publicationsPublication peer-review

Two-way acculturation in social media: The role of institutional efforts

Momoko Fujita (Speaker)
13 Dec 2017

Activity: Talk or presentation typesOral presentation