Photo of Maggie Ying Jiang
  • The University of Western Australia (M712), 35 Stirling Highway,

    6009 Perth


  • 26 Citations
  • 2 h-Index

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile


Ying Jiang grew up in China and studied and worked in Switzerland, Scotland and England before she came to Adelaide to pursue a doctoral degree in 2006. In 2008, Ying was selected as one of the 100 outstanding young Chinese leaders in the world by the Hong Kong Dragon Foundation. In 2018, she was named one of the ten most outstanding young Australian-Chinese leaders in Australia's Golden Wattle Awards. Ying’s research interests and publications mainly include cyber-nationalism, cross-cultural communication, social media and public relations. Ying’s 2012 book Cyber-nationalism in China has been sold and downloaded more than 50,000 times. One of Ying’s recent articles “‘Reversed agenda-setting effects’ in China: Case studies of Weibo trending topics”, published by the Journal of International Communications, has become one of the most read articles on Taylor & Francis online. Ying is also the Director of an Australian philanthropic organisation Virtue Australia Foundation, which facilitates innovative research and the commercialisation of research outcomes. In addition, she is a research member of the Soft Power Advocacy & Research Centre at Macquarie University, focusing on the use of social media in public diplomacy.

Research interests

Ying's research interests include the Internet development in China and its political implications; Cyber-nationalism; Social media and public relations; China's perception of Western media bias; Cross-cultural communication.

Previous positions

Ying worked for the United Nations Office (Switzerland), British Petroleum (England), and TV stations (China) before she decided to embark on an academic journey in Australia.

Community engagement

2011-current, guest commentator for ABC's radio program Current Affairs on media and China issues.2009-current,keynote simultaneous interpreter for the Chinese Mayors' Training Program in Australia, including official speech interpretation for high ranking government officials from both China and Australia, e.g. Ministry of Housing and Urban-Rural Development of PRC, Australian Federal Government Officials, current Australian State Premiers.2006-2009, Annual International Creative Industries Forum, simultaneous interpreter, opening and closing ceremony interpreter and host.



2017 , (sole author) Social Media and e-Diplomacy in China: Scrutinizing the Power of Weibo. Palgrave Macmillan US.

2012 , (sole author) Cyber-nationalism in China: Challenging Western Media Portrayal of Chinese Censorship. University of Adelaide Press, Adelaide.

Journal articles and book chapters

2018, ‘National renaissance, International assertion, new global image: China’s involvement in the modern Olympic games: media projection’, in Media, Sport, Nationalism: the Political and Geopolitical Rise of East Asia: Soft Power Projection via the Modern Olympic Games, pp.223-258, Palgrave MacMillan.

2015, (forthcoming) 'Chapter 6 Online Surveying', in Internet and New Media Research Methods, Beijing University Press.

2013, 'Pursuing soft power options through the medium of Chinese international students in Australia in a digital age', in Soft Power of International Communication, edited by Chitty&Qing, MLeague International Publication Series.

2015, (co-author with Bei Guo) 'Analyzing the coexistence of emerging transparency and tight political control on Weibo: case study of Weibo broadcast of Bo Xilai trial', Journal of International Communication, vol 21, issue 1, pp.78-108, 2015.

2014, 'Reversed agenda-setting effects' in China: case studies of Weibo trending topics and the effects on state-owned media in China, Journal of International Communication, online version published on 22 May , printed version Issue 2, 2014.

2013,  'The use of Weibo to connect Chinese communities in Australia by Australian politicians', Asia Pacific Public Relations Journal, vol14, no1-2, pp.69-84. 

2013, (co-author with Griffiths, M. & Griffiths, M.), 'China, change and collaborative research', Communication, Politics & Culture, Vol 45.2,,%20Politics%20%26%20Culture/Volumes/Volume%2045%202/.

2013, 'China's netizens rail against western Media "bias"', Asian Currents, ISSN-1449-4418, Vol 88, 2013 Issue, pg 30-32.  .

2012, 'Analysis on Australian politicians' use of Weibo', Today's Mass Media (Jin Chuan Mei), GAPP core Academic Journal(General Administration of Press and Publication of PRC), ISSN1672-8122, CN61-1430/G, Vol 12, 2012.

2012 Co-editor, Special issue on China, Communication, Politics and Culture, December 2012, RMIT.

2009, 'Brainwashed or Free of the Government's Intervention? Dissecting China's Young Generation's "Anti-Western" Sentiments', ASPAC, .  

2009, 'Selling Chinese Cultural Products Across National Boundaries', in Chinese Creative Cultual Industry Reference Book, Chinese Communication University Publishing, Beijing.

2008, Chapter Reviewer of "Blogging in China", in Loewenstain, A (ed.) The Blogging Revolution. Melbourne University Publishing, Melbourne.  

Interviews, Invited Talks and Other Academic Engagements

November 2014, Invited presentation on "Social Media and Public Diplomacy: Scanning E-Diplomacy by Embassies on Chinese Social Media", The Australia-China Transcultural Studies Symposium, Adelaide.

April 2014, Invited interview by VOA on "China's Censors Block Details on Environmental Protest", 04 April, .

January 2014, Invited interview by Wall Street Journal on "Chen Guangbiao, Western Media and Chinese Nationalism", 07 January, .

October 2013, Public talk on "Western Politicians' Use of Weibo", Friends of Library Events, University of Adelaide.

October 2013, Presentation on "Creative Strategies of Bypassing Censorship on Weibo", Subversion and Censorship: From Plato to Wikileaks Conference, University of Adelaide.

July 2013, Invited interview on "Chinese Nationalism on Speed" by Peter Harmsen, Weekendavisen (the oldest broadsheet and mainstream newspaper in Europe), 19 July.

August 2012, Invited interview on "London Olympics and Social Media", Current Affairs, ABC Radio Australia, 09 August,

July 2012, Invited interview on "The Increase of Chinese Internet Users and its Implications", Current Affairs, ABC Radio Australia, 20 July, ; .

June 2012, Book proposal reviewer on New Communication Textbook for Oxford University Press.

June 2012, Invited presentation on "Chinese social media and Weibo", hosted by Confucius Institute, University of Adelaide.

May 2010, Invited presentation on Faculty's Research Forum for SA High Schools, University of Adelaide.

July 2009, Presentation on International Conference"Cultural Typhoon", Tokyo Foreign Lauguage University, Japan.

January 2009, Newspaper of Chinese Enterprise. Interview on the development of the cultural industry in China.

December 2008, Invited presentation on "Creative China, Harmonious World", Cultural Industry International Forum, Beijing Communication University, China.

December 2008, Presentation on "Situating and analyzing Chinese blogosphere", Globalization: Cultures, Institutions, and Socioeconomics, Hong Kong Chinese University, Hong Kong.

December 2008, Presentation on "How is Confucianism shaping Chinese nationalism today?".

2008 ARCAPFRN Signature Event Conference: Globalising Religions and Cultures in the Asia Pacific, Adelaide.

July 2008, Presentation on "Chinese national identity and its representation on the world stage". Exhibitionism:representing identities, Melbourne University.

Education/Academic qualification

PhD, University of Adelaide, Australia

MA (International Studies), Birmingham University, UK

BA (Journalism), Birmingham University, UK

External positions

Research Member, Macquarie University

Director, Virtue Australia Foundation

Research expertise keywords

  • Internet development in China
  • Cyber-nationalism

Fingerprint Dive into the research topics where Maggie Ying Jiang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 26 Citations
  • 2 h-Index
  • 4 Article
  • 2 Book
  • 2 Chapter
  • 1 Editorial

National renaissance, International assertion, new global image: China’s involvement in the modern Olympic games: media projection

Jiang, Y., 2018, Media, Sport, Nationalism: East Asia: Soft Power Projection via the Modern Olympic Games. Ren, T., Ikeda, K. & Wan Woo, C. (eds.). Germany: Logos Verlag Berlin GmbH, p. 223-258

Research output: Chapter in Book/Conference paperChapter

  • 2 Citations (Scopus)

    Online Surveying

    Jiang, Y., 2015, Internet and New Media Research Methods. China: Beijing University Press

    Research output: Chapter in Book/Conference paperChapter

  • Prizes

    Golden Wattle Awards (Australia)

    Ying Jiang (Recipient), 2018

    Prize: Award

  • Hong Kong Dragon Foundation

    Ying Jiang (Recipient), 2008

    Prize: Award