If you made any changes in Pure these will be visible here soon.

Personal profile


I love marketing research and statistics. I worked as a consultant in the marketing research industry and this helped me develop sharper analytical skills and gave me an exposure to multiple industries and specific industry sectors. I use this knowledge and experience with my students to provide them with real-life job skills they need in business and data analytics. Following lectures, student groups work on client briefs developed by local industry partners and project owners, providing students with sound, real-life data to develop marketing and research skills for start-ups and larger firms. My core areas of interest are consumer psychology, corporate social responsibility, sustainable consumption, branding strategies, persuasion and manipulation in advertising.

Roles and responsibilities

Lecturer in marketing - undergraduate and postgraduate units

2018 - Master of Marketing program coordinator

PhD supervision: 

PhD Candidate: K. Ho, 2018-current, with Prof. Fang Liu and Thierry Volery

Topic: Developing labelling strategies to market Australian honey worldwide

Masters by research supervision:

Mphil Candidate: I. Zhang, 2019-current, with Dr. Richard L. Gruner 

Topic: Sustainable behaviours and information processing

Honours supervision:

Honours Candidate: I. Zhang, 2017-2018 

Topic: The relationship between motivational regulation and social comparison on self-identity and physical activity: The case of young adults in Australia

Funding overview

  • 2018 UWA Business School Future Fund Research Grant (10,000), chief investigator 
  • 2017 UWA Business School Research Startup Grant ($10,000), chief investogator 
  • 2017 Competitive Momentum Grant, co-investigator in collaboration with Prof Noel Lindsay and Dr. Gerard Reed with Entrepreneurship, Commercialisation and Innovation Centre (University of Adelaide) ($8,250)

Industrial relevance

Marketing research
Data-driven decision making
Marketing strategy
New concept/product testing

Teaching overview

2019: Marketing Management MKTG5561 (postgraduate)
Applied Marketing Research MKTG5465 (postgraduate)
New Product Development and Commercialisation MKTG3303 (undergraduate)


  • Consumer psychology (trade-offs, knowledge-attitude gaps, social influences)
  • Consumer creativity 
  • Persuasion and manipulation in advertising 
  • Sustainable consumption
  • Corporate social responsibility
  • Branding strategies 

External positions

Australasian Marketing Journal - reviewer

Member of the Editorial Advisory Board, Young Consumers Journal

European Journal of Marketing - reviewer

Young Consumers - reviewer

Australian Journal of Education - reviewer

Journal of Consumer Behaviour - reviewer


  • Consumer behaviour
  • Consumer psychology
  • Sustainability and corporate social responsibility
  • Marketing research
  • Branding And Brand Management
  • Creativity
  • Quantitative data analysis
  • Experimental research

Fingerprint Dive into the research topics where Liudmila Tarabashkina is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Young consumers Business & Economics
Social marketing Business & Economics
Persuasion Business & Economics
Marketing research Business & Economics
Consumer psychology Business & Economics
Social influence Business & Economics
Sustainable consumption Business & Economics
Trade-offs Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2011 2018

Family fun: a vital ingredient of early adolescents having a good life

Lietz, P., Dix, K. L., Tarabashkina, L., O'Grady, E. & Ahmed, S. K., 4 Jan 2018, In : Journal of Family Studies. 18 p.

Research output: Contribution to journalArticle

group cohesion
3 Citations (Scopus)

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina, L., Quester, P. G. & Tarabashkina, O., 19 Jul 2018, In : Psychology & Marketing. 12 p.

Research output: Contribution to journalArticle

Persuasive Communication
1 Citation (Scopus)

When persuasive intent and product’s healthiness make a difference for young consumers

Tarabashkina, L., Quester, P., Tarabashkina, O. & Proksch, M., 1 Jan 2018, In : Young Consumers. 19, 1, p. 38-54 17 p.

Research output: Contribution to journalArticle

decision making
Young consumers
3 Citations (Scopus)

Children and energy-dense foods – parents, peers, acceptability or advertising?

Tarabashkina, L., Quester, P. G. & Crouch, R., 2017, In : European Journal of Marketing. 51, 9-10, p. 1669-1694

Research output: Contribution to journalArticle


Social media context’s enhancement of brand image

Zwicker, S., Proksch, M., Hardiman, M. & Tarabashkina, L., 2017.

Research output: Contribution to conferenceAbstract