Research output per year
Research output per year
The University of Western Australia (M263), 35 Stirling Highway,
6009 Perth
Australia
My passion is numbers and data analytics! Before joining the University of Western Australia Business School, I worked as a marketing research and strategy consultant. I pass on this knowledge to my students to provide them with real-life job skills they need in business and data analytics. My students work on real client briefs developed by our industry partners, which gives the students real-life experience with data-driven decision-making. At UWA, we do research for start-ups, small and large local firms. If you have any questions about marketing research or data analytics, do not hesitate to get in touch!
My research interests include corporate social responsibility, sustainable consumption, persuasion and manipulation (visual and/or linguistic). I am accepting PhD, Masters, and Honours students whose research interests align with mine and who have background in experimental research. Please get in touch with me directly if you would like to discuss your research ideas with me.
Present - Senior Lecturer (Marketing)
2025 - present: Master of Marketing Program Coordinator (Marketing Department)
2020 - 2024: Honours Program Coordinator (Marketing Department)
Expertise:
-Quantitative and qualitative analytics, complex segmentation, experimental design
-Data-driven decision making
-New concept/product testing
Applied Marketing Research MKTG5465 (postgraduate)
New Product Development MKTG3303 (undergraduate)
Marketing Principles MKTG5550 (MBA)
-Corporate greenwashing in mining sector, University of Western Australia (Australia)
-Too “ugly”? How to make consumers choose aesthetically unattractive food, University of Western Australia (Australia)
-Fancy to try climate-affected food? University of Western Australia, University of Tasmania, and Edith Cowan university
-Reporting of ESG/corporate giving – errors in consumer judgement, University of Western Australia (Australia), Hainan University (China), and Edith Cowan university (Australia)
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Editorial Advisory Board, Young Consumers Journal
European Journal of Marketing - reviewer
Psychology & Marketing - reviewer
Journal of Product & Brand Management - reviewer
Research output: Contribution to specialist publication › Article in specialist publication
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Schepis, D. (Investigator 01), Tarabashkina, L. (Investigator 02) & Purchase, S. (Investigator 03)
Cooperative Research Centre for Honey Bee Products
27/04/21 → 31/03/22
Project: Research
Schepis, D. (Investigator 01), Tarabashkina, L. (Investigator 02) & Purchase, S. (Investigator 03)
Cooperative Research Centre for Honey Bee Products
27/04/21 → 1/04/22
Project: Research
Schepis, D. (Investigator 01), Tarabashkina, L. (Investigator 02) & Purchase, S. (Investigator 03)
Cooperative Research Centre for Honey Bee Products
28/06/21 → 31/03/22
Project: Research
Tarabashkina, L. (Recipient), 19 Dec 2024
Prize: Award
Tarabashkina, L. (Recipient), 30 Sept 2022
Prize: Award
Tarabashkina, L. (Recipient), 31 Dec 2021
Prize: Award