Liudmila Tarabashkina


  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile


My passion is numbers and data analytics! Before joining the University of Western Australia Business School, I worked as a marketing research and strategy consultant, which gave me an exposure to multiple industries and research techniques. I pass on this knowledge to my students to provide them with real-life job skills they need in business and data analytics. My students work on real client briefs developed by our industry partners, which gives the students real-life experience with data-driven decision-making. At UWA, we do research for start-ups, small and large local firms. If you have any questions about marketing research or data analytics, do not hesitate to get in touch! 

My research interest include consumer psychology, corporate social responsibility, sustainable consumption, branding strategies, persuasion and manipulation (visual and/or linguistic). I am accepting PhD, Masters, Honours students and visiting research scholars. Prospective PhD students, Masters students and visiting research scholars should get in touch with me directly if they want to work with me.


Roles and responsibilities

Present - Senior Lecturer in marketing (undergraduate/postgraduate units)

2020 - present: Honours Program Coordinator (Marketing Department)

2018 - 2019: Master of Marketing Program Coordinator (Marketing Department)

Funding overview

  • 2022-2023: UWA Business School Future Fund Research Grant, co-investigator with Dr. Rajesh Rajaguru (University of Tasmania)
  • 2022-2023: UWA Business School Future Fund Research Grant, co-investigator with Dr. Daniel Schepis and Prof. Sharon Purchase (UWA Business School) 
  • 2020 - 2022: CRC for Honey Bee Products (Projects 22B and 41), co-investigator with Dr. Daniel Schepis and Prof. Sharon Purchase (UWA Business School) 
  • 2018 - UWA Business School Future Fund Research Grant, chief investigator 
  • 2017 - UWA Business School Research Startup Grant, chief investogator 
  • 2017 - Competitive Momentum Grant, co-investigator with Prof Noel Lindsay and Dr. Gerard Reed with Entrepreneurship, Commercialisation and Innovation Centre (University of Adelaide)

Industrial relevance

Current projects:

-Developing the Story of WA Honey: Focus on Japan, with CRC for Honey Bee Products, Australia

-Marketing honey bee products, with CRC for Honey Bee Products, Australia


-Quantitative and qualitative analytics

-Data-driven decision making

-New concept/product testing

Teaching overview

Applied Marketing Research MKTG5465 (postgraduate)

Marketing Management MKTG5561 (postgraduate)

New Product Development MKTG3303 (undergraduate)


  • Consumer psychology (trade-offs, knowledge-attitude gaps, social influences)
  • Consumer creativity 
  • Persuasion and manipulation in advertising 
  • Sustainable consumption
  • Corporate social responsibility
  • Branding strategies 

Current projects

-Sustainability reporting and its effects on B2B stakeholders, University of Western Australia, Business School, Australia

- Educating consumers about sustainable consumption: interventions to break habits, University of Western Australia, Business School, Australia

-Consumer product choice in times of modern slavery, University of Western Australia, Business School, Curtin Business School, Australia



Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

External positions

Editorial Advisory Board, Young Consumers Journal

European Journal of Marketing - reviewer

Psychology & Marketing - reviewer

Journal of Product & Brand Management - reviewer

Research expertise keywords

  • Consumer behaviour
  • Consumer psychology
  • Sustainability and corporate social responsibility
  • Marketing research
  • Branding And Brand Management
  • Creativity
  • Quantitative data analysis
  • Experimental research
  • Corporate social responsibility


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