My passion is numbers and data analytics! Before joining the University of Western Australia Business School, I worked as a marketing research and strategy consultant. I pass on this knowledge to my students to provide them with real-life job skills they need in business and data analytics. My students work on real client briefs developed by our industry partners, which gives the students real-life experience with data-driven decision-making. At UWA, we do research for start-ups, small and large local firms. If you have any questions about marketing research or data analytics, do not hesitate to get in touch! 

My research interests include corporate social responsibility, sustainable consumption, persuasion and manipulation (visual and/or linguistic). I am accepting PhD, Masters, and Honours students whose research interests align with mine. Please get in touch with me directly if you would like to discuss your research ideas with me.

Present - Senior Lecturer in marketing (undergraduate/postgraduate units)

2020 - present: Honours Program Coordinator (Marketing Department)

2018 - 2019: Master of Marketing Program Coordinator (Marketing Department)

• 2022-2023: UWA Business School Future Fund Research Grant, co-investigator with Dr. Rajesh Rajaguru (University of Tasmania)
• 2022-2023: UWA Business School Future Fund Research Grant, co-investigator with Dr. Daniel Schepis and Prof. Sharon Purchase (UWA Business School) 
• 2020 - 2022: CRC for Honey Bee Products (Projects 22B and 41), co-investigator with Dr. Daniel Schepis and Prof. Sharon Purchase (UWA Business School) 
• 2018 - UWA Business School Future Fund Research Grant, chief investigator 
• 2017 - UWA Business School Research Startup Grant, chief investogator 
• 2017 - Competitive Momentum Grant, co-investigator with Prof Noel Lindsay and Dr. Gerard Reed with Entrepreneurship, Commercialisation and Innovation Centre (University of Adelaide)

Current projects:

-Developing the Story of WA Honey: Focus on Japan, with CRC for Honey Bee Products, Australia

-Marketing honey bee products, with CRC for Honey Bee Products, Australia

Expertise:

-Quantitative and qualitative analytics

-Data-driven decision making

-New concept/product testing

Applied Marketing Research MKTG5465 (postgraduate)

Marketing Management MKTG5561 (postgraduate)

New Product Development MKTG3303 (undergraduate)

• Sustainable consumption (trade-offs, hypocrisy, social influences)
• Corporate social responsibility
• Persuasion and manipulation (linguistic/textual)
• Ugly food

-Sustainability reporting and its effects on B2B stakeholders, University of Western Australia, Business School, Australia

- Educating consumers about sustainable consumption: interventions to break habits, University of Western Australia, Business School, Australia

-Consumer product choice in times of modern slavery, University of Western Australia, Business School, Curtin Business School, Australia

-Media coverage of sustainable consumption and its effects on consumers, University of Western Australia, Business School, Curtin Business School, Australia