• The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile


My passion is statistics and numbers! Before joining the University of Western Australia Business School, I worked as a marketing research and strategy consultant, which gave me an exposure to multiple industries and research techniques. I pass on this knowledge to my students to provide them with real-life job skills they need in business and data analytics. My students work on real client briefs developed by our industry partners, equipping students with real-life experience with business and marketing. At UWA, we do research for start-ups, small and large local firms. If you have any questions about marketing research or data analysis, please do not hesitate to get in touch! My research interest include consumer psychology, corporate social responsibility, sustainable consumption, branding strategies, persuasion and manipulation (visual and/or linguistic). Prospective PhD students should get in touch with me directly if they want to work with me.

Roles and responsibilities

Lecturer in marketing - undergraduate and postgraduate units

2020 - present: Coordinator of Honours Program (marketing discipline)

2018 - 2019: Coordinator of Master of Marketing Program

Funding overview

  • 2020 - 2022 - CRC for Honey Bee Products (Projects 22B and 41), co-investigator with Dr. Daniel Schepis and Prof. Sharon Purchase (UWA Business School) 
  • 2018 - UWA Business School Future Fund Research Grant (10,000), chief investigator 
  • 2017 - UWA Business School Research Startup Grant ($10,000), chief investogator 
  • 2017 - Competitive Momentum Grant, co-investigator with Prof Noel Lindsay and Dr. Gerard Reed with Entrepreneurship, Commercialisation and Innovation Centre (University of Adelaide) ($8,250)

Industrial relevance

Quantitative and qualitative analytics

Data-driven decision making

New concept/product testing

Teaching overview

Applied Marketing Research MKTG5465 (postgraduate)

Marketing Management MKTG5561 (postgraduate)

New Product Development MKTG3303 (undergraduate)


  • Consumer psychology (trade-offs, knowledge-attitude gaps, social influences)
  • Consumer creativity 
  • Persuasion and manipulation in advertising 
  • Sustainable consumption
  • Corporate social responsibility
  • Branding strategies 

External positions

Australasian Marketing Journal - reviewer

Editorial Advisory Board, Young Consumers Journal

European Journal of Marketing - reviewer

Young Consumers - reviewer

Journal of Consumer Behaviour - reviewer

Research expertise keywords

  • Consumer behaviour
  • Consumer psychology
  • Sustainability and corporate social responsibility
  • Marketing research
  • Branding And Brand Management
  • Creativity
  • Quantitative data analysis
  • Experimental research
  • Corporate social responsibility


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