Lili Qiu

Ms, BA Jinan, MCom MEBus W.Aust.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


Calculated based on number of publications stored in Pure and citations from Scopus

Personal profile


Lili Qiu is currently a full-time PhD Candidate with the UWA Business School in the field of innovation, marketing, management and organisations.

Prior to this, Lili was an industry practitioner who has been working in both China and Australia in various industries such as media, technologies, Internet and higher education, in various roles such as Project Manager, Data Analyst, Marketing Manager and Copy Writer.

Lili has gained a few degrees from both Australia and China, including Double Masters in Marketing and Electronic Business and a Bachelor of Arts.

Examples of Lili’s work include data lead and project management for a dozen of accreditation projects across five schools of UWA, including EQUIS, AACSB and UNPRME when working as Faculty Accreditation Officer for the UWA Faculty of Arts, Business, Law and Education; published more than 100 articles in Chinese newspapers and magazines when working in China. As one of the industry pioneers, Lili also involved in various industry innovation activities in an emerging market. Examples include marketing the first foreign and Chinese joint TV channel in mainland China; promoting the first online job search website in China; and participating in business model design and branding for China’s first general online payment system.

Teaching overview

Tutoring experience:

  • MKTG5504 Big Data in Marketing (PG)
  • MKTG3308 Marketing Analytics (UG)
  • BUSN1200 Data for Business Analytics (UG)
  • MKTG1204 Consumer Behaviours (UG)



Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality


Dive into the research topics where Lili Qiu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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