Kristof Coussement

The University of Western Australia (M263), 35 Stirling Highway,
6009 Perth
Australia

Filter

2023
Exploring Functional and Experiential Advertisement Construction from a Graphic Design Perspective: An Abstract
Zhu, Y., Harrigan, P., Coussement, K. & Tessitore, T., 14 Mar 2023, (E-pub ahead of print) Developments in Marketing Science: Proceedings of the Academy of Marketing Science. USA: Springer Nature, p. 351-352 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Research output