Kristof Coussement


  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile


Aside from being a Visiting Professor at UWA, Kristof Coussement, PhD, HDR, is Professor of Business Analytics at the triple-crown accredited IÉSEG School of Management (France).

Professor Coussement develops and teaches several business analytics and data science courses amongst “Big Data Analytics”, “Business Analytics Tools: Commercial”, and “Analytical Customer Relationship Management” in specialized masters and executive education programs. He co-developed an online methodological course “Text Analytics” on BlueCourses that is an online data science learning platform whose profits are used to clean up our precious oceans from plastic. He chairs a post-graduate MSc in Big Data Analytics for Business that is specifically designed to deliver business-value creating data scientists to the global job market.

In his research, Professor Coussement primarily aims to advance the business analytics field by developing innovative, value creating decision support frameworks. He is acclaimed for his work on incorporating textual data sources into conventional – mainly predictive modeling – settings using text analytics and deep learning methodologies. His work has been published in international peer-reviewed journals like Research Policy, International Journal of Forecasting, Data Mining and Knowledge Discovery, Decision Support Systems, Information & Management, International Journal of Information Management, European Journal of Operational Research, Journal of Product Innovation Management, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Computational Statistics & Data Analysis, Expert Systems with Applications, Knowledge-based Systems, and several other journals. He founded and chairs the IÉSEG School of Management Center for Marketing Analytics (ICMA) that is a research center focusing on developing innovation trajectories in data science with companies. He has been chair holder of several research projects for large European companies, including La Redoute (2014-2017), InSites Consulting (2014-2017), Leroy Merlin (2016-2019), and Crédit Agricole (2016-2019), and is currently leading the IÉSEG School of Management (2017-2021), Enfocus (2020-2023), Oney Bank (2020-2023) and Crédit Agricole (2020-2023) research chair. He serves as Senior Editor on the editorial board of Decision Support Systems.

Professor Coussement has been visiting various institutions as a Visiting Fellow, including the Lazaridis School of Business and Economics (Canada) (2021), HSE University (Russia) (2019), TIAS School for Business & Society (Netherlands) (2018, 2019), Vlerick Business School (Belgium) (2014, 2015), University of Western Australia (Australia) (2013, 2014, 2019, 2020), Geneva School of Economics and Management (Switzerland) (2013-2015), and EM Lyon (France) (2011).

Professor Coussement regularly delivers tailor-made executive education workshops and advises companies on how to innovate and create business value through data science. He has solved various data science puzzles by crunching datasets originating the banking & insurance (Crédit Agricole, AXA, ING, Crelan, Oney), retailing & e-tailing (La Redoute, Manutan, Metro, Leroy Merlin, Amazon), entertainment & publishing (, Canal+, Corelio), social media (Twitter, CSRwire,, IoT (Mealhero), human resources (Adecco), consulting (InSites Consulting, Direct Social Communication) and telecommunication (Orange, Telenet) industry.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 9 - Industry, Innovation, and Infrastructure


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