Kim Feddema

Dr, Doctor of Philosophy Student

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile


Kim Feddema is a third year PhD candidate researching how social media is changing the nature of illegal wildlife trade (IWT). Her aim is to incorporate marketing theory and analysis into the study of global wildlife trade to reduce demand for illicit goods and improve conservation outcomes for species.

Specifically, she researches how we can apply theories such as the Elaboration Likelihood Model, Motivation, Ability, Opportunity Theory and Service Dominant Logic to better understand how consumers form their perceptions and purchasing behaviours around wild species. 

Research interests

  • Wildlife Trade
  • Species Conservation
  • Consumer Behaviour
  • Social Media Marketing
  • Services Marketing
  • Consumer Demand Reduction 

Teaching overview

She is currently a Casual Tutor and Teaching Assistant in the Marketing Department of UWA and has experience in -

  • Facilitating both undergraduate and postgraduate classes
  • Facilitating classes both face-to-face and online using Zoom and MS Team
  • Managing classroom learning in an engaging and effective manner 
  • Completing adminsitrative duties on LMS
  • Formulating tests and quizzes in LMS
  • Marking using LMS and Turnitin
  • Communicating effectively with both students and unit coordinators

Roles and responsibilities


  • Oxford Wildlife Trade Research Group
  • Australian Wildlife Trade Researchers Group
  • Conservation Marketing Working Group for Society of Conservation Biology

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Primate Conservation, Masters Degree, Oxford Brookes University

Award Date: 24 Sep 2015

Conservation Biology/Zoology, Bachelor of Science, The University of Western Australia

Award Date: 24 Nov 2013

Industry keywords

  • Social and Welfare Issues
  • Environmental

Research expertise keywords

  • Wildlife trade
  • Conservation biology
  • Social media marketing


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