Justin Zeng

Justin Zeng

Mr, Doctor of Philosophy candidate

If you made any changes in Pure these will be visible here soon.

Personal profile


Justin Zeng is a 10-year entrepreneur and Ph.D. candidate in his final semester at the Department of Marketing, UWA Business School. His research interests revolve around entrepreneurship, marketing, and services (tourism). Professionally, he serves as the founder of Shimi Education China. Academically, he has two journal articles under revision at an A* journal and an A journal, and several other articles under review at both A* and A-level journals (all first-authored). 

Industrial relevance

Founder, Shimi Education China, June/2014-Present

Founder, Zhaokang Capital Hong Kong, October/2019-Present

Teaching overview

MKTGM114 Introduction to Entrepreneurship

Current projects

1. Theory generation in entrepreneurship: forming theories never identified by other scholars from his personal entrepreneurial experience. 

2. Miniority entrepreneurship: investigating entrepreneurship for for the disadvantaged groups. 

3. Marketing: marketing strategy, luxury marketing, music in marketing and branding. 

4. Service (tourism): tourism entrepreneurship; tourism development; and tourism and health. 

5. Social science: AI and entrepreneurship; family and entrepreneurship. 


Justin has been studying music, singing, and composing since elementary school. Although he doesn't have a natural talent for singing, his creativity has made him a very talented composer. Below are some of his original music compositions:

1. The Song of Scarlett


2. Longly City


3. Money Money Money Money (A Satire)


4. Nanxing Xia (The theme song of Justin)


5. Drifting Wanderers 


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty

Education/Academic qualification

Marketing(Entrepreneurship), Doctor of Philosophy, Ph.D. in Marketing, The University of Western Australia

Research expertise keywords

  • Entrepreneurship
  • Marketing
  • Service (Tourism)
  • How to get rich