Justin Zeng

Justin Zeng

Mr, Doctor of Philosophy Student, B.Sc student Accounting and Finance, UoL, M.A. Global Business Management, CityU, B.A. English

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Personal profile


Justin Zeng (曾昭康) is an emerging scholar, composer, angel investor, and entrepreneur in the field of international education in China. He has engaged in entrepreneurial endeavors since 2014 and is the founder of two companies: Zhaokang Capital (昭康资本), which pursues promising startups in pharmaceutical science, international trade and international education; and Shimi Education China (十米留学), which provides international education services. He earned the Sina Leadership in International Education award in 2017.

Justin is self-dependent and self-driven such that he achieved many firsts among his kind. He is the first college student, the first master, the first Ph.D. student, the first to study abroad and the first successful entrepreneur in his hometown. While he is still young, he is considered a legend in his hometown and has inspired future generations to work hard and make achievements. 

Born in China, Justin has lived in Hong Kong (City University of Hong Kong), San Francisco (University of California at Berkeley), and Perth (University of Western Australia) for educational purposes. Influenced by his mother, who launched a business in the garment industry in China in the 1990s, Justin possesses a strong entrepreneurial spirit and is particularly interested in the field of entrepreneurial marketing. He envisions himself as an angel investor and university professor upon completing his Ph.D. degree.

As an emerging scholar in the field of entrepreneurship and marketing, Justin has started his research journey through the University of Western Australia Business School, where he has achieved Higher Distinction in the Ph.D. preliminary year, equivalent to a first-class Bachelor of Commerce (Honours) degree in the area of marketing. He is primarily interested in researching entrepreneurial behavior, entrepreneur’s advice network and entrepreneurial marketing, in the context of family businesses, small businesses and startups, and in the industry of tourism, hospitality, and international trade, whilst as an established figure in the Chinese international education industry, he is also interested in investigating international higher education marketing.

Justin is always willing to make new friends, and is open to global research cooperation, especially involving entrepreneurial contexts, and welcomes entrepreneurial collaborations in various fields.

Previous positions

Founder, Shimi Education China, June/2014-Present


Chinese (Native), English (Academic), Japanese (Professional)

Current projects

Working papers: 

  1. Zeng, Z., van Doorn, S., & Liu, F. (Working paper). Green marketing orientation and new firm performance: an advice network perspective. Intended Outlet: Journal of Marketing (中科院管理学一区Top, UTD24, FT50, ABS: 4*, ABDC-A*)
  2. Zeng, Z., van Doorn, S., & Liu, F. (Working paper). Advice network and product innovation on new firm performance. Intended outlet: Strategic Entrepreneurship Journal (FT50, ABS:4星).  
  3. Zeng, Z., van Doorn, S., & Liu, F. (Working paper). Advisor Familiness and Entrepreneurial Orientation. Intended outlet: Strategic Entrepreneurship Journal (FT50, ABS:4星).  
  4. Zeng, Z., van Doorn, S., Liu, F., Tang, J., (Working paper). Advisor seniority and advisor familiness on firm performance: an empirical study on Chinese tourism family businesses. Intended outlet: Tourism Management (中科院管理学一区Top, ABS:4星,ABDC-A*).  

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

Marketing(Entrepreneurship), Doctor of Philosophy, The University of Western Australia

Award Date: 18 Mar 2024

Global Business Management, Master of Arts, City University of Hong Kong

Accouting and Finance, Bachelor of Science, University of London

English, Bachelor of Arts

External positions

Founder, Zhaokang Capital

1 Jun 2019 → …

Founder, Business Mentor, FourMeters English

1 Oct 2016 → …

Founder and External Advisor, Shimi Education China

23 Mar 2014 → …

Industry keywords

  • Education
  • Tourism
  • Finance and Business

Research expertise keywords

  • Entrepreneurship
  • Marketing