Joanne Sneddon

Associate Professor, AdvDipBA Durh, MCom(Mgt) Curtin, MBA PhDW.Aust.

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Crawley


  • 117 Citations
  • 6 h-Index
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Personal profile


Joanne Sneddon is currently a Senior Lecturer with the UWA Business School in and Marketing. Joanne holds Master of Commerce in Management with distinction from Curtin University of Technology, and MBA and PhD from the University of Western Australia. Joanne’s doctoral research examined the factors influencing the adoption and implementation of new technologies in the Australian wool industry.

Over the past twelve years, Joanne has been engaged in a series of research projects and consultancies for national and state scientific research agencies including the Commonwealth Scientific and Industrial Research Organisation, the Department of Agriculture and Food, the Department of Land Information, the E H Graham Centre and the new Cooperative Research Centre for sheep. Joanne also consults to Australian rural research and development corporations, Australian Wool Innovation and Meat and Livestock Australia, on innovation and research management issues.

In addition to her research work, Joanne was employed as a program manager for the Entrepreneurship and Business Development Unit at the Curtin Business School, and was engaged in the design and coordination of training and development programs for owner-managers. Prior to working in academia, Joanne managed M&K Marketing Services, a textile point-of-sale manufacturer in the United Kingdom.

Future research

Joanne is currently working with Professors Julie Lee and Geoff Soutar on the Values Project with a focus on refining Universalism values into two facets; environmental and animal welfare.

Funding overview

2014, Sneddon and Lee, “Personal values and family decision making: revealed preferences, prediction and influence of children and adults in family groups”, UWA Business School, Research Development Award, $9,000

2014, Liu, Sneddon, Lee, Soutar and Sigley, “Predicting the travel intentions of Chinese ecotourists towards Western Australia”, UWA Business School, Research Development Award, $8,000

2011, Sneddon (Mentored by Lee and Soutar), “How do customers’ values influence their behaviour? A qualitative study”, UWA Business School, Research Development Award, $7,310.

2010, Sneddon (Mentored by Lee and Soutar), “Predicting ethical consumers’ intentions to purchase wool apparel and their willingness to pay for ethical attributes”, UWA Research Development Award, $4,537

2009, Mazzarol, Soutar, Watson, Sneddon and Mamouni-Limnios, “Sustainable Co-operative Enterprise”, Australian Research Council Linkage Grant with Co-operatives WA, $338,000.

2009, Sneddon (Mentored by Lee and Soutar), “An exploration of the beliefs of ethical consumers towards wool apparel”, UWA Business School, Research Development Award, $15,000 and Department of Agriculture and Food, WA, $2500.

Previous positions

2003-2005 Research Assistant and Adjunct Lecturer, Centre for Entrepreneurial Management and Innovation, UWA
2000-2003 Small Business Training Program Manager,Curtin University of Technology, Entrepreneurship and Business Development Unit
2001 Adjunct Lecturer (Management), Curtin University of Technology, Business School

Current projects

Personal values, giving behaviour, consumer behaviour and family decision making.

Teaching overview

MBA Online Marketing Principles
MBA Perth Marketing Principles
MBA Perth & Jakarta Entrepreneurship and Innovation
MBA Perth & Manila Small Business Management
BComm Perth Small Business Management


Joanne’s key research interests are in the broad areas of personal values, innovation management and consumer behaviouur. Her research contributions have, in part, revolved around the development and implementation of best practice innovation management processes in the agricultural sector. Joanne started work in the area of agricultural innovation systems management in order to improve outcomes from publicly funded research in the Australian livestock industries. In contrast to other sectors, the agricultural science and technology sector is lacking in published studies of the social and cognitive processes through which innovation systems operate and evolve. Her research in the area of agricultural innovation systems management and individual, organisational and industry sensemaking processes will continue to add to our knowledge of how agricultural innovation systems operate and how these systems can be improved to effect the successful development, introduction, diffusion and implementation of new technologies. An extension of this work has resulted in projects in Uruguay and Brazil examining the adoption of improved animal welfare practices in the sheep, cattle and dairy industries.
In addition to innovation management in the agricultural sector, Joanne also researches in the area of personal values and ethical consumption with a focus on why consumers are motivated to select products with ethical attributes.


  • Innovation adoption and diffusion
  • Innovation systems
  • Management of agricultural innovations

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Projects 2003 2013

Research Output 2002 2018

  • 117 Citations
  • 6 h-Index
  • 23 Article
  • 10 Conference paper
  • 1 Abstract
  • 1 Doctoral Thesis
3 Citations

Visitors' values and environmental learning outcomes at wildlife attractions: Implications for interpretive practice

Ballantyne, R., Hughes, K., Lee, J., Packer, J. & Sneddon, J. 1 Feb 2018 In : Tourism Management. 64, p. 190-201 12 p.

Research output: Contribution to journalArticle

environmental behavior
2 Citations

Does the intra-individual structure of values exist in young children?

Lee, J. A., Ye, S., Sneddon, J. N., Collins, P. R. & Daniel, E. 1 May 2017 In : Personality and Individual Differences. 110, p. 125-130 6 p.

Research output: Contribution to journalArticle

2 Citations

Examining the consistency and coherence of values in young children using a new Animated Values Instrument

Collins, P. R., Lee, J., Sneddon, J. & Döring, A. K. 2017 In : Personality and Individual Differences. 104, p. 279-285

Research output: Contribution to journalArticle

Age Groups
Research Personnel
Direction compound
young adult

Testing and extending Schwartz refined value theory using a best–worst scaling approach

Lee, J., Sneddon, J., Daly, T., Schwartz, S., Soutar, G. & Louviere, J. 2017 In : Assessment. p. 1-15 15 p.

Research output: Contribution to journalArticle

Animal Welfare
Reproducibility of Results
Surveys and Questionnaires