Jill Sweeney

Professor, BSc Brist. DipStat Camb. MBus PhD Curtin

  • The University of Western Australia (M250), 35 Stirling Highway,

    6009 Perth

    Australia

  • 4041 Citations
  • 30 h-Index
19962019
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Research Output 1996 2019

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Chapter
2018

Word of mouth marketing

Sweeney, J., 2018, The Oxford Handbook of Advice. MacGeorge, E. L. & Van Swol, L. (eds.). UK: Oxford Universtiy Press, (Oxford handbooks).

Research output: Chapter in Book/Conference paperChapter

Word-of-mouth
Marketing
Communication
Customer engagement
Research directions
2016

Customer engagement with a service offering: A framework for complex services

Ng, S., Plewa, C. & Sweeney, J. C., 2016, Customer Engagement: Contemporary issues and challenges. Brodie, R., Hollebeek, L. & Conduit, J. (eds.). Abingdon & New York: Routledge, p. 193-210 18 p.

Research output: Chapter in Book/Conference paperChapter

2015
4 Citations (Scopus)

Best-worst scaling: an alternative to ratings data

Soutar, G., Sweeney, J. & Mccoll-Kennedy, J. R., 2015, Best-Worst Scaling: Theory, Methods and Applications. Louviere, J. J., Flynn, T. N. & Marley, A. A. J. (eds.). Cambridge, UK: Cambridge University Press, p. 177 – 187

Research output: Chapter in Book/Conference paperChapter

2003

Customer-perceived value

Sweeney, J., 2003, Services Marketing: A Managerial Approach. McColl-Kennedy, J. R. (ed.). N/A ed. Singapore: John Wiley & Sons, Vol. 2003. p. 135-166 (N/A).

Research output: Chapter in Book/Conference paperChapter