Photo of Jason Weismueller
  • The University of Western Australia (M263) 35 Stirling Highway 6009 Perth Australia

20192020

Research output per year

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Personal profile

Biography

Jason is a first year PhD student in the marketing department at UWA. His doctoral research focuses on negative outcomes of social media such as the spread of misinformation and the increasing polarisation on social media. He holds a German bachelor degree in business administration and a master’s degree in marketing from Brunel University London, United Kingdom. His work has recently been published in the Australasian Marketing Journal (AMJ).

Education/Academic qualification

Marketing, Master of Science, Brunel University London

20172018

Business Administration, Bachelor of Arts, FOM University of Applied Sciences

20132017

Marketing, Doctor of Philosophy, University of Western Australia

2019 → …

External positions

Junior Analyst, Power Ledger

2019 → …

Research expertise keywords

  • Marketing
  • Social Media
  • Information Systems
  • Consumer Behavior

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Research Output

  • 1 Conference paper
  • 1 Article
  • Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence

    Wang, S., Boey, L. & Weismueller, J., 2019, PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE. Paris: Global Alliance of Marketing and Management Associations, p. 184-185

    Research output: Chapter in Book/Conference paperConference paper

    Open Access
    19 Downloads (Pure)