Research output per year
Research output per year
Personal profile
Biography
Jason is a Lecturer in the Marketing department at UWA. His work focuses on negative outcomes of social media such as the spread of misinformation and the increasing polarisation on social media. He is also interested in how influencer marketing can help brands to increase engagement on social media. His work has been published in journals such as Information Systems Journal, Computers in Human Behavior, and Australasian Marketing Journal (AMJ) and academic media outlets such as The Conversation.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, Master of Science, Brunel University London
2017 → 2018
Marketing, Doctor of Philosophy, The University of Western Australia
2019 → …
Research expertise keywords
- Marketing
- Social Media
- Information Systems
- Consumer Behavior
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Information sharing and political polarisation on social media: The role of falsehood and partisanship
Weismueller, J., Gruner, R. L., Harrigan, P., Coussement, K. & Wang, S., May 2024, In: Information Systems Journal. 34, 3, p. 854-893 40 p.Research output: Contribution to journal › Article › peer-review
Open Access7 Citations (Scopus) -
Consumer Engagement in Influencer Marketing Video Campaigns: An Abstract
Weismueller, J., Gruner, R. L. & Harrigan, P., 14 Mar 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. USA: Springer Nature, p. 71-72 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Conference paper › Conference paper › peer-review
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The Dark Side of Social Media: Misinformation, Negativity, and Polarisation
Weismueller, J., 2023, (Unpublished)Research output: Thesis › Doctoral Thesis
File187 Downloads (Pure) -
What makes people share political content on social media? The role of emotion, authority and ideology
Weismueller, J., Harrigan, P., Coussement, K. & Tessitore, T., Apr 2022, In: Computers in Human Behavior. 129, 107150.Research output: Contribution to journal › Article › peer-review
34 Citations (Scopus) -
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, J., Harrigan, P., Wang, S. & Soutar, G. N., Nov 2020, In: Australasian Marketing Journal. 28, 4, p. 160-170 11 p.Research output: Contribution to journal › Article › peer-review
237 Citations (Scopus)
Projects
- 1 Not started
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Truth on social. Implementing interventions to combat misinformation
Harrigan, P. (Chief Investigator), Angelopoulos, S. (CoPI), Ryan, M. (CoPI) & Weismueller, J. (CoPI)
The University of Western Australia
1/01/25 → 31/12/25
Project: Research
Press/Media
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Misinformation is rife and causing deeper polarisation – here’s how social media users can help curb it
Weismueller, J., Gruner, R. L., Harrigan, P. & Wang, S.
27/07/23
1 Media contribution
Press/Media: Press / Media
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Coronavirus misinformation is a global issue, but which myth you fall for likely depends on where you live
Weismueller, J., Shapiro, J., Oledan, J. & Harrigan, P.
12/08/20
1 Media contribution
Press/Media: Press / Media