Jason Weismueller

Dr, Mr

  • The University of Western Australia (M250), 35 Stirling Highway,

    6009 Perth


  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile


Jason is a Lecturer in the Marketing department at UWA. His work focuses on negative outcomes of social media such as the spread of misinformation and the increasing polarisation on social media. He is also interested in how influencer marketing can help brands to increase engagement on social media. His work has been published in journals such as Information Systems Journal, Computers in Human Behavior, and Australasian Marketing Journal (AMJ) and academic media outlets such as The Conversation.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, Master of Science, Brunel University London


Marketing, Doctor of Philosophy, The University of Western Australia

2019 → …

Research expertise keywords

  • Marketing
  • Social Media
  • Information Systems
  • Consumer Behavior


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Collaborations and top research areas from the last five years

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