Research Output per year
Personal profile
Biography
Jason is a first year PhD student in the marketing department at UWA. His doctoral research focuses on negative outcomes of social media such as the spread of misinformation and the increasing polarisation on social media. He holds a German bachelor degree in business administration and a master’s degree in marketing from Brunel University London, United Kingdom. His work has recently been published in the Australasian Marketing Journal (AMJ).
Education/Academic qualification
Marketing, Master of Science, Brunel University London
2017 → 2018
Business Administration, Bachelor of Arts, FOM University of Applied Sciences
2013 → 2017
Marketing, Doctor of Philosophy, University of Western Australia
2019 → …
External positions
Junior Analyst, Power Ledger
2019 → …Research expertise keywords
- Marketing
- Social Media
- Information Systems
- Consumer Behavior
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, J., Harrigan, P., Wang, S. & Soutar, G. N., 28 Apr 2020, In : Australasian Marketing Journal.Research output: Contribution to journal › Article
Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence
Wang, S., Boey, L. & Weismueller, J., 2019, PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE. Paris: Global Alliance of Marketing and Management Associations, p. 184-185Research output: Chapter in Book/Conference paper › Conference paper
Open Access