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Jason Weismueller

Mr

  • The University of Western Australia (M263) 35 Stirling Highway 6009 Perth Australia

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Personal profile

Biography

Jason is a PhD candidate in the marketing department at UWA. His doctoral research focuses on negative outcomes of social media such as the spread of misinformation and the increasing polarisation on social media. He is also interested in how influencer marketing can help brands to increase engagement on social media. He holds a German bachelor degree in business administration and a master’s degree in marketing from Brunel University London, United Kingdom. His work has been published in journals such as Australasian Marketing Journal (AMJ) and academic media outlets such as The Conversation.

Education/Academic qualification

Marketing, Master of Science, Brunel University London

20172018

Business Administration, Bachelor of Arts, FOM University of Applied Sciences

20132017

Marketing, Doctor of Philosophy, University of Western Australia

2019 → …

External positions

Junior Analyst, Power Ledger

2019 → …

Research expertise keywords

  • Marketing
  • Social Media
  • Information Systems
  • Consumer Behavior

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