Jason is a PhD candidate in the marketing department at UWA. His doctoral research focuses on negative outcomes of social media such as the spread of misinformation and the increasing polarisation on social media. He is also interested in how influencer marketing can help brands to increase engagement on social media. He holds a German bachelor degree in business administration and a master’s degree in marketing from Brunel University London, United Kingdom. His work has been published in journals such as Australasian Marketing Journal (AMJ) and academic media outlets such as The Conversation.