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Jamie Murphy

Adjunct Associate Professor

  • The University of Western Australia (M082), 35 Stirling Highway,

    6009 Perth

    Australia

  • 1324 Citations
  • 20 h-Index
20002019
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Hotels Engineering & Materials Science
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customer Social Sciences
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marketing Social Sciences
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Research Output 2000 2019

Plastic loyalty – Investigating loyalty card programs for a Finnish hotel chain

Pesonen, J., Komppula, R. & Murphy, J., 1 Aug 2019, In : Tourism Management. 73, p. 115-122 8 p.

Research output: Contribution to journalArticle

Hotels
loyalty
plastic
Plastics
research program

Brand safety: the effects of controversial video content on pre-roll advertising

Bellman, S., Abdelmoety, Z. H. S., Murphy, J., Arismendez, S. & Varan, D., 1 Dec 2018, In : Heliyon. 4, 12, e01041.

Research output: Contribution to journalArticle

Open Access
Safety
Context effects
Brand attitude
Quality programmes
Research program

The Anatomy of MOOCs

Klobas, J. E., Mackintosh, B. B. & Murphy, J., 2015, Massive Open Online Courses: The MOOC Revolution. P. K. (ed.). United States: Routledge, p. 153

Research output: Chapter in Book/Conference paperChapter

2 Citations (Scopus)

Marketing implications of traditional and ICT-mediated leisure activities

Zorn, S., Lee, R. Y. & Murphy, J., 2012, In : Behaviour & information technology. 31, 4, p. 329-341

Research output: Contribution to journalArticle

4 Citations (Scopus)

Student Perceptions and Adoption of University Smart Card Systems

Murphy, J., Lee, R. & Swinger, E., 2011, In : International Journal of Technology and Human Interaction. 7, 3, p. 1-15

Research output: Contribution to journalArticle

Projects 2007 2009