Photo of Jackie Raphael

Jackie Raphael


  • The University of Western Australia (M257), 35 Stirling Highway,

    6009 Perth


  • 7 Citations
  • 2 h-Index
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Personal profile


Dr Jackie Raphael has a PhD in Creative Advertising and Design from Curtin University, where she explored endorsements, branding and social media. Her current research examines media, popular culture, bromance as a promotional tool and persona. She has published several papers and books on these topics. Dr Raphael has lectured and tutored undergraduates in Design and Communication since 2010. She has coordinated a Masters course and various undergraduate units. Dr Raphael has also supervised Honours, Masters and PhD students. 

Education/Academic qualification

Creative Advertising and Design, PhD, Curtin University of Technology

External positions

Regional Chair (Australia and the Pacific region) , Fame and Persona Research Consortium

6 Aug 2016 → …

Advisory Board Member, Centre for Media and Celebrity Studies

Editorial Board Member, Waterhill Publishing


  • Communications
  • Celebrity Studies
  • Communications
  • Social Media
  • Advertising and promotion strategy
  • Branding And Brand Management
  • Bromance
  • Film, Television And Cultural Studies
  • Media Studies

Fingerprint Dive into the research topics where Jackie Raphael is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

VIP Social Sciences
pop culture Social Sciences
social media Social Sciences
authenticity Social Sciences
friendship Social Sciences
fan Social Sciences
ritual Social Sciences
national identity Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2018

  • 7 Citations
  • 2 h-Index
  • 5 Article
  • 4 Edited book/Anthology
  • 1 Chapter

Credibility and the Incredible: Disassembling the Celebrity Figure

Raphael, J. (ed.), Lam, C. (ed.) & Weber, M. (ed.), 2018, Netherlands: Brill. (At the Interface / Probing the Boundaries)

Research output: Book/ReportEdited book/Anthology

Celebrity Culture
Media Representations

Marilyn Monroe: Truth in posthumous endorsements

Raphael, J., 2018, In : CrossBridge. p. 3-19

Research output: Contribution to journalArticle

Personas and Places: Negotiating Myths, Stereotypes and National Identities

Raphael, J. (ed.) & Lam, C. (ed.), 2018, New York: WaterHill Publishing.

Research output: Book/ReportEdited book/Anthology

national identity
1 Citation (Scopus)
pop culture
Pop Culture
2 Citations (Scopus)

X-Men bromance: film, audience and promotion

Lam, C. & Raphael, J., 22 Jan 2018, In : Celebrity Studies. 20 p.

Research output: Contribution to journalArticle

film star
group interaction
social media