Personal profile
Biography
Professor Héléne de Burgh-Woodman is the Pro Vice-Chancellor - Research Training at the University of Western Australia. Héléne is committed to the value of universities for the public good and as a pathway to cultivating the requisite knowledge capital and innovation for tackling future wicked challenges and ensuring inter-generational social, economic and environmental sustainability through research, innovation, education and engagement. Having worked across European and Australian contexts, and in partnership with a range of sectors, Héléne has an appreciation of how universities can realise globally impactful outcomes through innovative collaboration, excellent research, teaching and learning and strategic partnering within networks. As a senior research and innovation leader, her experience across different contexts has refined her belief in the integration of industry, universities and public structures as a catalyst for innovation, social development and responsiveness to emerging challenges.
Hélène has undertaken a range of projects on consumer communities and marketing theory with a particular interest in inter-disciplinary approaches to the cultural uses of marketplace artefacts within communities. Hélène is also engaged in work on consumer agency and interactions with market forces as a way of understanding issues of community cohesion, formation of ethical positions and social sustainability. Hélène is an Endeavour Research Fellow, a recipient of various grants and awards and has successfully led a range of inclusion, social impact and engagement projects. She is a member of peak academic bodies in her field and a long-standing member of institutional statutory boards such as University Research Committees, Teaching and Learning, Social Justice and Inclusion, Academic Boards, Scientific Councils, ERA panels and external review panels.
Education/Academic qualification
Doctor of Philosophy, Monash University
Doctor of Philosophy, University of Melbourne
Master of Research, University of Melbourne
Bachelor of Arts (Honours), University of Melbourne
Graduate Certificate of Tertiary Teaching Practice, University of Newcastle
Master of Research, University of Sydney
Diplôme d'études approfondies (mention très bien), Université Paris-Saclay
External positions
Adjunct Professor, University of Technology Sydney
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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How Many Is Enough: An Examination of Diminishing Returns on the Number of Images in Online Hotel Reviews
Zinko, R., Furner, C., de Burgh-Woodman, H., Kennebrew, D. & Murphy, J., Nov 2025, (E-pub ahead of print) In: Services Marketing Quarterly.Research output: Contribution to journal › Article › peer-review
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How many is enough: An examination of diminishing returns on the number of images in online product reviews
de Burgh-Woodman, H. & Zinko, R., 2024, Proceedings of the International Conference on Advances in Business Management and Information Technology. International Institute of Engineers and ResearchersResearch output: Chapter in Book/Conference paper › Conference paper › peer-review
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Extra-curricular support for entrepreneurship among engineering students: development of entrepreneurial self-efficacy and intentions
Subhadrammal, D., Bliemel, M., Bressan, A. & de Burgh-Woodman, H., 2023, In: Humanities and Social Sciences Communications. 10, 1, 10 p., 688.Research output: Contribution to journal › Article › peer-review
Open Access6 Link opens in a new tab Citations (Scopus) -
'You are us..Yes, I am one of you’. All you need are relationships: A theoretical account of the antecedents to social capital acquisition for regional entrepreneurs
Bressan, A. & de Burgh-Woodman, H., 2023, Australian Centre for Entrepreneurship Research Exchange Conference 2023. Australian Centre for Entrepreneurship Research ExchangeResearch output: Chapter in Book/Conference paper › Conference paper › peer-review
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Liquid Figures, Solid Structures: The Pursuit of an Authentic ‘Consumer Steward’ Identity in Online Communities
Wang, Y. H., de Burgh-Woodman, H. & Spooner, K., 21 Nov 2022, Cultures of Authenticity. Heřmanová, M., Skey, M. & Thurnell-Read, T. (eds.). 1 ed. UK: Emerald Group Publishing Limited, p. 247-262 16 p.Research output: Chapter in Book/Conference paper › Chapter › peer-review
Open Access