Hanh Hoang is a PhD student in Marketing at The University of Western Australia. Her research interests encompass digital and social media marketing, brand management, and data analytics. She obtained a MSc in Business Administration from Tilburg University in The Netherlands, and a Bachelor degree in International Business in Vietnam.

Prior to joining the UWA business school she worked as Lecturer in Marketing in Vietnam. Her doctoral research aims to investigate firms' strategies for social media activism as well as their purpose-driven online branding strategies promoting positive social change.