Hanh Hoang

Hanh Hoang

Ms, Doctor of Philosophy Student

  • The University of Western Australia (M476), 35 Stirling Highway,

    6009 Perth

    Australia

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

Calculated based on number of publications stored in Pure and citations from Scopus

Personal profile

Biography

 

Hanh Hoang is a PhD student in Marketing at The University of Western Australia. Her research interests encompass digital and social media marketing, brand management, and data analytics. She obtained a MSc in Business Administration from Tilburg University in The Netherlands, and a Bachelor degree in International Business in Vietnam.

Prior to joining the UWA business school she worked as Lecturer in Marketing in Vietnam. Her doctoral research aims to investigate firms' strategies for social media activism as well as their purpose-driven online branding strategies promoting positive social change.

Education/Academic qualification

Business Administration, Master in Science, Tilburg University

20 Sept 200917 Dec 2010

Award Date: 17 Dec 2010

International Business, Bachelor of Economics, Foreign Trade University

Sept 200530 Jun 2009

Award Date: 30 Jun 2009

Research expertise keywords

  • Branding And Brand Management
  • Social Media Marketing
  • Brand Activism
  • Cause Marketing
  • Digital marketing

Collaborations and top research areas from the last five years

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