Research output per year
Research output per year
Personal profile
Biography
Greg Brush is an Associate Professor in Marketing. He received his PhD from the University of Western Australia. In addition to research and consulting experience with small business, manufacturing and service organizations, he has published in several international journals including the Journal of Business Research, Psychology and Marketing, Journal of International Marketing and Sport Management Review. His current research interests include small firm relationships, industrial marketing and governance, sports marketing, customer value perspectives and cross-cultural service contexts.
Future research
Customer value contribution
Key supplier development strategies
Cross-cultural service encounter evaluation
Understanding asymmetric relationships
Key supplier development strategies
Cross-cultural service encounter evaluation
Understanding asymmetric relationships
Previous positions
Senior Lecturer – University of Auckland 2008-10
Lecturer - University of Auckland 2003-07
Lecturer - University of Auckland 2003-07
Industrial relevance
Services and Industrial Marketing
Teaching overview
Marketing Research
Sales Management
Marketing Management
Creating Marketing Knowledge
Project in Marketing Practice (Marketing Plan)
Service and Business Marketing
Consumer Behaviour
Services Marketing
International Management
Organisation Theory
Sales Management
Marketing Management
Creating Marketing Knowledge
Project in Marketing Practice (Marketing Plan)
Service and Business Marketing
Consumer Behaviour
Services Marketing
International Management
Organisation Theory
Research
Marketing services
Industrial marketing
Sports marketing
Customer value
International and cross-cultural marketing
Industrial marketing
Sports marketing
Customer value
International and cross-cultural marketing
External positions
Visiting Professor Helsinki School of Business
2014 → 2016
Research expertise keywords
- Construct Measurement Issues
- Service Performance Evaluation Across Cultures
- Innovation In Business Relationships
- Sports Marketing (Spectator Perspectives, Use Of Social Media)
- Business Customer Attractiveness
- Business to business marketing
- Services marketing
- Marketing research
Fingerprint
Dive into the research topics where Greg Brush is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA
Brush, G. J., Guo, X., Hunting, A. & Frethey-Bentham, C., Jun 2024, In: Journal of Macromarketing. 44, 2, p. 276-306 31 p.Research output: Contribution to journal › Article › peer-review
Open Access13 Link opens in a new tab Citations (Scopus) -
A Rasch Analysis of Service Performance in a Tourism Context
Brush, G. & Soutar, G., Feb 2022, In: Journal of Business Research. 139, p. 338-353 16 p.Research output: Contribution to journal › Article › peer-review
8 Link opens in a new tab Citations (Scopus) -
What drives livestream influencer marketing
Guo, X., Wang, S. & Brush, G., 2022, p. 291-291. 1 p.Research output: Contribution to conference › Abstract › peer-review
-
Organisational behaviour and the success of livestreaming influencer marketing
Guo, X., Wang, S. & Brush, G., 2021, 34th Annual Australian & New Zealand Academy of Management Conference: Bouncing Back: Innovative Management in Turbulent Times. Australia: Edith Cowan University, p. 881 1 p. 91Research output: Chapter in Book/Conference paper › Conference paper › peer-review
-
Arabic Business Relationship Characteristics: a Social Capital Perspective
Albin Shaikh, H., Purchase, S. & Brush, G., 12 Mar 2019, In: Journal of Business and Industrial Marketing. 34, 2, p. 412-425 14 p.Research output: Contribution to journal › Article › peer-review
16 Link opens in a new tab Citations (Scopus)
Prizes
-
-
ANZMAC Best Reviewer Award Industrial and Business Relationship Marketing
Brush, G. (Recipient), 2016
Prize
-
ANZMAC Best Reviewer Award International and Intercultural Marketing
Brush, G. (Recipient), 2015
Prize
-
ANZMAC Best Paper in B2B and Industrial Marketing
Brush, G. (Recipient) & Huang, L. (Recipient), 2011
Prize
-
Global Marketing Conference Best B2B and Industrial Marketing Paper Award
Brush, G. (Recipient), 2010
Prize