Greg Brush

Dr, BCom Cant. MCM Lincoln(NZ), PhD W.Aust.

  • The University of Western Australia (M251), 35 Stirling Highway,

    6009 Perth


Calculated based on number of publications stored in Pure and citations from Scopus

Personal profile


Greg Brush is an Associate Professor in Marketing. He received his PhD from the University of Western Australia. In addition to research and consulting experience with small business, manufacturing and service organizations, he has published in several international journals including the Journal of Business Research, Psychology and Marketing, Journal of International Marketing and Sport Management Review. His current research interests include small firm relationships, industrial marketing and governance, sports marketing, customer value perspectives and cross-cultural service contexts.

Future research

Customer value contribution
Key supplier development strategies
Cross-cultural service encounter evaluation
Understanding asymmetric relationships

Previous positions

Senior Lecturer – University of Auckland 2008-10
Lecturer - University of Auckland 2003-07

Industrial relevance

Services and Industrial Marketing

Teaching overview

Marketing Research
Sales Management
Marketing Management
Creating Marketing Knowledge
Project in Marketing Practice (Marketing Plan)
Service and Business Marketing
Consumer Behaviour
Services Marketing
International Management
Organisation Theory


Marketing services
Industrial marketing
Sports marketing
Customer value
International and cross-cultural marketing

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

External positions

Visiting Professor Helsinki School of Business


Research expertise keywords

  • Construct Measurement Issues
  • Service Performance Evaluation Across Cultures
  • Innovation In Business Relationships
  • Sports Marketing (Spectator Perspectives, Use Of Social Media)
  • Business Customer Attractiveness
  • Business to business marketing
  • Services marketing
  • Marketing research


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Collaborations and top research areas from the last five years

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