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Greg Brush

Associate Professor, BCom MCom Lincoln(NZ), PhD W.Aust.

  • 417 Citations
  • 4 h-Index
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Personal profile


Greg Brush is an Associate Professor in Marketing. He received his PhD from the University of Western Australia. In addition to research and consulting experience with small business, manufacturing and service organizations, he has published in several international journals including the Journal of Business Research, Psychology and Marketing, Journal of International Marketing and Sport Management Review. His current research interests include small firm relationships, industrial marketing and governance, sports marketing, customer value perspectives and cross-cultural service contexts.

Future research

Customer value contribution
Key supplier development strategies
Cross-cultural service encounter evaluation
Understanding asymmetric relationships

Previous positions

Senior Lecturer – University of Auckland 2008-10
Lecturer - University of Auckland 2003-07

Industrial relevance

Services and Industrial Marketing

Teaching overview

Marketing Research
Sales Management
Marketing Management
Creating Marketing Knowledge
Project in Marketing Practice (Marketing Plan)
Service and Business Marketing
Consumer Behaviour
Services Marketing
International Management
Organisation Theory


Marketing services
Industrial marketing
Sports marketing
Customer value
International and cross-cultural marketing

External positions

Visiting Professor Helsinki School of Business



  • Construct Measurement Issues
  • Service Performance Evaluation Across Cultures
  • Innovation In Business Relationships
  • Sports Marketing (Spectator Perspectives, Use Of Social Media)
  • Business Customer Attractiveness
  • Business to business marketing
  • Services marketing
  • Marketing research

Fingerprint Dive into the research topics where Greg Brush is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Cross-cultural marketing Business & Economics
Customer value Business & Economics
Industrial marketing Business & Economics
Services marketing Business & Economics
Sport marketing Business & Economics
Performance measurement Business & Economics
Asia Business & Economics
Travellers Business & Economics

Research Output 1996 2019

  • 417 Citations
  • 4 h-Index
  • 10 Article
  • 5 Conference paper
  • 2 Book
2 Citations (Scopus)

Arabic Business Relationship Characteristics: a Social Capital Perspective

Albin Shaikh, H., Purchase, S. & Brush, G., 4 Mar 2019, In : Journal of Business and Industrial Marketing. 34, 2, p. 412-425 14 p.

Research output: Contribution to journalArticle

Social capital
Business relationships
Structured interview
Influencing factors
Service performance
Performance measurement

Understanding Student Perceptions of a Career in the Marketing Research Industry: Implications for Positioning and Engagement

Brush, G., Frethey-Bentham, C., Ayre, M., Elmslie, S., Fowler, C., Howell, A. & Walsh, E., 2014, In : Market and Social Research. 22, 2, p. 32-52

Research output: Contribution to journalArticle

67 Citations (Scopus)

Analysing the professional sport experience: A hierarchical approach

Clemes, M. D., Brush, G. & Collins, M. J., 2011, In : Sport Management Review. 14, 4, p. 370-388

Research output: Contribution to journalArticle

Factors influencing e-marketplace adoption in agricultural micro-enterprises

Brush, G. & Mcintosh, D., 2010, In : International Journal of Electronic Business. 8, 4/5, p. 405-432

Research output: Contribution to journalArticle