Projects per year
Personal profile
Biography
Winthrop Professor Geoffrey Soutar graduated in economics from the University of Western Australia (UWA) and undertook doctoral training at Cornell University before returning to teach at the UWA, from 1973 to 1986. He was Foundation Professor of Management at Curtin University of Technology from 1986 to 1994 and Executive Dean of the Faculty of Business and Public Management at Edith Cowan University from 1994 until 1999. He was also Director of the Graduate School of Management at UWA from 2000 until 2007 and Head of the Marketing Discipline Group at UWA from 2008 to 2016. W/Prof Soutar was a member of the ARC's College of Experts from 2001 to 2004 (the first business acazdemic to have this role) and a member of the ARC's ERA Research Evaluation Committee for Economics and Commerce in 2012 and 2015.
W/Prof. Soutar has been a consultant to a large number of private and public sector organisations in Australia and internationally and has been active in research across a wide area, publishing more than 200 research papers in journals and in book chapters, as well as a number of research monographs, across a wide range of management and marketing areas and presenting more than 300 papers at seminars and conferences. His present research interests include cross-cultural decision-making, new product and service development and the marketing of services, especially educational and tourism services. He has a particular interest in service quality and its impact on organisational success, from which evolved a long-term study of consumption value and its impact on people's willingness to buy and their subsequent satisfaction or dissatisfaction.
Education
PhD (in Business), Cornell University, 1974
Master of Arts, Cornell University, 1973
Bachelor of Economics (First Class Honours), University of Western Australia, 1971
Roles and responsibilities
Director of the Doctor of Business Administration Program
Graduate Research Coordinator for the Marketing Department
Future research
There are four major research streams:
1. Cooperative Organisations and their roles in the modern marketplace.
2. Personal values and their roles in people's decision-making processes.
3. Scale development in consumer behayior contexts
4. Innovation and commercialisation.
Funding overview
$35000 - ARC SPIRT Grant – An Examination of the Factors Relevant to Evaluating Major Events, with Jack Carlsen and Don Getz (1999).
$80000 –AEI Grant – ‘Perceptions, Information and Choice: Understanding How Chinese Students Select a Country for Overseas Study’, with Tim Mazzarol and Don Smart (2000).
$75000 - NCVER Grant – ‘An evaluation of the Impact of the Frontline Management Initiative (FMI), with Llandis Barratt-Pugh (2001).
$542,000 – ARC Linkage Project - 'Understanding Cross-Cultural Consumer Behaviour and Implications for Effective Segmentation, Targeting and Positioning of Western Australia as a Tourism Destination', with Associate Professor Julie Lee (2002).
$20,000 - Australian New Zealand Academy of Management - 'Research Productivity Survey' (2002).
$86,000 – ARC Linkage Project - 'The Impact of Self-Management Training on Staff Satisfaction, Absenteeism and an Organisation's Service Culture', with Dr Renu Burr (2002).
$80,000 - ' ARC Linkage Project – ‘An Exploration of the Development and Effectiveness of Word-of-Mouth Communication in Financial Services Markets', with Professor Timothy Mazzarol and Professor Jillian Sweeney (2003).
$140,000 – ARC Linkage Grant to examine the impact of a self-management training program on workplace factors (with Renu Burr). (2003)
$210,000 - ARC Discovery Project – ‘The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context', with Professor Jillian Sweeney and Prof Janet McColl-Kennedy (2003).
$210,000 – ARC Discovery Grant – ‘Building Better Brands: A Study of Australian Organizations and Consumers’, with Professor Aron O’Cass and Professor Bill Merrilees (2003).
$8,500 - Tourism Western Australia - 'UK Tourists Intentions to Visit Australia - A Best Worst Approach', with Associate Professor Julie Lee (2007).
$244,000 - ARC Discovery Grant to extend the theory and measurement of personal values (with Julie Lee, Jordan Louviere and Shalom Schwartz). (2010)
$730,000 - ARC Linkage Grant to investigate the factors that influence the sustainability and competitiveness of cooperative enterprises (with Tim Mazzarol, John Watson and Jo Sneddon). (2010)
$650,000 – ARC Linkage Grant to examine ways to develop sustainable energy saving behaviour through communication: A longitudinal study (with Tim Mazzarol, Jill Sweeney and Dave Webb). (2010)
$176,000 – ARC Discovery Grant to model network innovation performance capability (with Sharon Purchase, Doina Olaru and Ray Cooksey). (2012)
$510,000 – ARC Linkage Grant to examine Dynamic Relations between Values and Consumer Behaviour - Age and Life Stage (with Julie Lee, Anat Bardi, Hesterina VanHerk, Len Coote). (2015)
Previous positions
2008-, Professor of Marketing, University of Western Australia Business School
2008-2016, Professor of Marketing and Head of the Marketing Discipline, University of Western Australia Business School
2000-2007, Director and Professor, Graduate School of Management, University of Western Australia
1999, Professor of Management, Graduate School of Management, University of Western Australia
1998-1999, Executive Dean, Faculty of Business and Public Management, Edith Cowan University
1997-1998, Acting Pro Vice Chancellor, Research and Advancement, Edith Cowan University
1995-1998, Executive Dean, Faculty of Business, Edith Cowan University
1986-1995, Foundation Professor of Management, Curtin University of Technology
1982, Honorary Visiting Research Fellow, Australian Graduate School of Business, University of New South Wales
1978-1985, Senior Lecturer, Department of Management, University of Western Australia
1978, Visiting Fellow, Cornell University
1973-1977, Lecturer, Department of Commerce, University of Western Australia
Current projects
Industrial Relevance
A word of mouth study has examined the reasons people give WOM and the ways people give and receive WOM. The results will provide insights into the strategies organisations can use to better manager these informal messages and the ways WOM can be improved [co-researchers are Tim Mazzarol and Jill Sweeney].
A study of the strategic approaches used by professional service firms has been undertaken that is examining the ways these firms approach their markets. The results provide insights into the strategies that impact most on firm performance and the contextual factors that influence such relationships. Managers will be able to assess their strategic approaches to see how well aligned they are with effective strategies [co-researchers are Jill Sweeney and Janet McColl-Kennedy].
A study has examined the role emotional labour plays in people’s work lives and, in particular, on their well-being and interactions with customers or clients. The results should help managers recruit and train employees more effectively [co-researchers Sandy Kiffin-Petersen and Catherine Jordan].
Links with Industry
Undertaken many research projects with private, sector, public sector and not-for-profit sector organisations.
Served on many committees for such organisations as the Chamber of Commerce and Industry, the Australian Institute of Management, the Australian marketing Institute and the Australian Market and Social Research Society.
Collaborations with Other Institutions
Joint research projects with academics at:
University of Queensland
University of South Australia
Murdoch University
Royal Holloway
Teaching overview
Multivariate Data Analysis (DBA and Honours)
Strategic Marketing (MBA)
Marketing Principles (MBA)
Research
Keywords
- Customer service and customer satisfaction
- International marketing of education
- Market orientation research
- Research methodology
- Role of value and quality in consumer decision making
- Service quality
- Small and medium enterprise research
- Word-of-mouth marketing
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2002 2017
- 21 Finished
CBH Research Program 2016
Mamouni Limnios, E., Mazzarol, T., Siddique, K. & Soutar, G.
Co-Operative Bulk Handling Limited
1/01/16 → 31/12/16
Project: Research
National Mutual Economy 2015 Report
Mazzarol, T., Soutar, G. & Mamouni Limnios, E.
Business Council of Co-operatives and Mutuals
1/07/15 → 30/06/16
Project: Research
Dynamic relations between values and consumer behaviour: age and life-stage
Lee, J., Soutar, G., Bardi, A., VanHerk, H. & Coote, L.
1/01/15 → 31/12/17
Project: Research
Dynamic relations between values and consumer behaviour: age and life-stage
Lee, J., Soutar, G., Coote, L., Bardi, A. & VanHerk, H.
1/01/15 → 31/12/17
Project: Research
Modelling Network Innovation Performance Capability: A Multidisciplinary Approach
Purchase, S., Olaru, D., Soutar, G., Izquierdo, L. & Cooksey, R.
1/01/13 → 31/12/15
Project: Research
Research Output 1975 2018
Capturing and co-creating student experiences in social media: A social identity theory perspective
Fujita, M., Harrigan, P. & Soutar, G. N., 3 Apr 2018, In : Journal of Marketing Theory and Practice. 26, 1-2, p. 55-71Research output: Contribution to journal › Article
Customer engagement behavior in individualistic and collectivistic markets
Roy, S., Balaji, M. S., Soutar, G., Lassar, W. M. & Roy, R., May 2018, In : Journal of Business Research. 86, p. 281-290Research output: Contribution to journal › Article
Inspiring Future Workplaces: An Australian and NZ Small Business Perspective
McKeown, T., Mazzarol, T., Rice, J., Soutar, G., Hanson, B. & Adapa, S., 2018, New Zealand: Small Enterprise Association of Australia and New Zealand (SEAANZ). 40 p.Research output: Book/Report › Other output
Linking social media to customer relationship management (CRM): a qualitative study on SMEs
Guha, S., Harrigan, P. & Soutar, G., 4 May 2018, In : Journal of Small Business and Entrepreneurship. 30, 3, p. 193-214 22 p.Research output: Contribution to journal › Article
Navigating Online Brand Advocacy (OBA): an exploratory analysis
Wilk, V., Harrigan, P. & Soutar, G. N., Apr 2018, In : Journal of Marketing Theory and Practice. 26, 1-2, p. 99-116 18 p.Research output: Contribution to journal › Article
Prizes
Australian Teaching and Learning Council Citation for an Outstanding Contribution to Student Learning
Geoffrey Soutar (Recipient), 2008
Prize/award: Other distinction
Benjamin Rosenstamm Prize in Economics
Geoffrey Soutar (Recipient), 1967
Prize/award: Other distinction
Cornell University Teaching Assistantship
Geoffrey Soutar (Recipient), 1970
Prize/award: Other distinction