Fang Liu

Associate Professor

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Crawley

    Australia

  • 417 Citations
  • 11 h-Index
19992021

Research Output 1999 2018

2018
1 Citations

Genomic analysis of oral Campylobacter concisus strains identified a potential bacterial molecular marker associated with active Crohn's disease

Liu, F., Ma, R., Tay, C. Y. A., Octavia, S., Lan, R., Chung, H. K. L., Riordan, S. M., Grimm, M. C., Leong, R. W., Tanaka, M. M., Connor, S. & Zhang, L. 1 Dec 2018 In : Emerging Microbes and Infections. 7, 1, 64

Research output: Contribution to journalArticle

Open Access
Campylobacter
Crohn Disease
Inflammatory Bowel Diseases
Plasmids
Chromosomes, Human, 6-12 and X
2017

A Cross-cultural Study on Processing of Negative Information

Liu, F., Yu, M. & Lee, J. A. 29 Jun 2017

Research output: Contribution to conferenceAbstract

Cross-cultural studies
Negative word-of-mouth
Brand attitude
Severity
Consumer response

A Qualitative Study on Ecotourism Experience in China

Li, T., Liu, F. & Liu, J. 15 Jul 2017 Conference Proceedings of Advances in Hospitality and Tourism Marketing and Management Conference (AHTMM) 2017. Ozturen, A., Gursoy, D. & Kilic, H. (eds.). Washington: Washington State University, p. 303-306 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference paper

Industry
1 Citations

Boycotting foreign products: a study of Indonesian Muslim consumers

Sari, D. K., Mizerski, D. & Liu, F. 2017 In : Journal of Islamic Marketing. 8, 1, p. 16-34 19 p.

Research output: Contribution to journalArticle

Muslims
Boycott
Data collection
Focus group discussion
Country of origin

Country of Origin, Country Image, and Wine

Liu, F., Murphy, J. & Li, J. 2017 Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy. Fullerton, J. A. & Kendrick, A. (eds.). New York: Peter Lang, p. 133-148 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Examining ecotourism experiences: Chinese tourists in Australia

Liu, F., Li, T. & Soutar, G. N. 6 Dec 2017 Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for Impact. Robinson, L., Brenna, L. & Reed, M. (eds.). Melbourne: RMIT University, p. 847-850 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference paper

Open Access
Ecotourism
Tourists
Emotion
Destination
China

Experience and Revisit Intention in an Adventure Tourism Context

Liu, F. & Zhang, C. 15 Jul 2017 p. 660-660 1 p.

Research output: Contribution to conferenceAbstract

Adventure tourism
Revisit intention
Tourists
Perceived behavioral control
Destination

The Role of Image in Tourism Advertising

Liu, F. & Zhang, Y. 6 Dec 2017 Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reed, M. (eds.). Melbourne: RMIT University, p. 490-493 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference paper

Tourism
Tourists
Demographic factors
Destination
Self-congruity
2016
2 Citations
Open Access
Destination
Ecotourism
Conceptual framework
Factors
Market size

A Formative Measure of Very Young Children’s Persuasion Knowledge

Wang, S., Mizerski, R., Liu, F., Olaru, D. & Mallinckrodt, V. 2016 Korea Scholar. Rust, R., van Bruggen, G., Rundle-Thiele, S., Miura, T., Chung, J. & Poon, P. (eds.). Global marketing conference proceedings, p. 1 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference paper

COUNTRY AND GENDER DIFFERENCES IN THE CONSUMPTION OF MASSIVELY MULTIPLIER ROLE-PLAYING ONLINE GAMES

Albatati, B. K., Mizerski, R. W. & Liu, F. 21 Jul 2016

Research output: Contribution to conferenceConference presentation/ephemera

Gender differences
Country differences
Multiplier
Online games
India
12 Citations

DOES SEX APPEAL ENHANCE LUXURY VALUE PERCEPTIONS? AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Liu, F., Zahari, N. B. & Yu, M. 21 Jul 2016 p. 796-796

Research output: Contribution to conferenceConference presentation/ephemera

Empirical study
Luxury
Luxury brands
Marketers
Empirical research

EXPLORING THE INFLUENCES OF CULTURAL DIMENSIONS IN THE CONTEXT OF NEGATIVE BRAND INFORMAITON

Yu, M. & Liu, F. 21 Jul 2016 p. 335-335

Research output: Contribution to conferenceConference presentation/ephemera

Cultural dimensions
Negative word-of-mouth
Scenarios
Power distance
Severity

IMAGE VIVIDNESS, IMAGE CONGRUITY AND THEIR INFLUENCES ON THE EFFECTIVENESS OF ECOTOURISM

Liu, F., Zhang, C. & Soutar, G. N. 21 Jul 2016

Research output: Contribution to conferenceConference presentation/ephemera

The Moderation Effect Of Ad Skepticism On Perceived Values Of Mobile Advertising

Liu, F. 21 Jul 2016

Research output: Contribution to conferenceConference presentation/ephemera

Perceived value
Mobile advertising
Moderation
Skepticism
Integrated

The Role of Feelings in the Consumption of Massively Multiplayer Online Role-Playing Games

Albatati, B. K. A., Liu, F., Mizerski, R., Yu, M. & Li, T. 2016 Proceedings of the 2016 Australian and New Zealand Marketing Academy Conference (ANZMAC). Fortin, D. & Ozanne, L. K. (eds.). Australian and New Zealand Marketing Academy, p. 48-54

Research output: Chapter in Book/Report/Conference proceedingConference paper

Open Access
Social interaction
Customer experience
Amazon
Consumer behaviour
2015

Culture, Negative Brand Information and Consumers’ Intention to Search

Yu, S., Liu, F. & Lee, J. 2015 Australia and New Zealand Marketing Association Conference Proceedings. Sydney, Australia (UNSW): Australian and New Zealand Marketing Academy, Vol. N/A, p. 1-8

Research output: Chapter in Book/Report/Conference proceedingConference paper

The Influence of Perceived Advertising Congruity on Chinese Ecotourists’ Attitude towards Australian Ecotourism Advertisements

Liu, F., Wei, Y. & Soutar, G. 2015 2015 ANZMAC Conference Proceedings. https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf: Australian and New Zealand Marketing Academy, Vol. n/a, p. 1-8

Research output: Chapter in Book/Report/Conference proceedingConference paper

2014
7 Citations

A Close Look at Research on Sex Appeal Advertising

Liu, F. 2014 The Handbook of International Advertising Research. Cheng, H. (ed.). United Kingdom: John Wiley & Sons, Vol. N/A, p. 338-351 (Handbooks in Communication and Media)

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

11 Citations

Be rational or be emotional: advertising appeals, service types and consumer responses

Zhang, H., Sun, J., Liu, F. & Knight, J. 2014 In : European Journal of Marketing. 48, 11/12, p. 2105-2126

Research output: Contribution to journalArticle

12 Citations

Information Search among Chinese Consumers: Does Cultural Orientation Matter?

Yu, M., Liu, F., Lee, J. & Albatati, B. K. A. 2014 ANZMAC Annual Conference 2014 Proceedings:Agents of Change. Brisbane, Australi: Griffith University, Vol. N/A, p. 888-894

Research output: Chapter in Book/Report/Conference proceedingConference paper

2013

Celebrity Endorsers in Luxury Brand Advertising: An Empirical Test of the Match-up Hypotheses

Hanrahan, F. & Liu, F. 2013 Australia & New Zealand Marketing Academy Conference 2013. Brodie, R. (ed.). Auckland, New Zealand: University of Auckland, p. 1-8

Research output: Chapter in Book/Report/Conference proceedingConference paper

Country-of-Origin and Wine Knowledge: An Empirical Study on Chinese Consumers' Wine Evaluations

Liu, F. & Murphy, J. 2013 Ideas in Marketing: Finding the New and Polishing the Old. Monterey, CA: Academy of Marketing Science, Vol. XXXVI, p. 10pp

Research output: Chapter in Book/Report/Conference proceedingConference paper

5 Citations
student
research facility
Korea
education
educator

Subject, Information, Product Category, and Media Relevance: Chinese Consumers’ Motivation in Processing Negative Information

Liu, F. & Yu, M. 2013 Australian and New Zealand Marketing Academy Conference 2013. Auckland, New Zealand: University of Auckland, p. 1-8

Research output: Chapter in Book/Report/Conference proceedingConference paper

2012

Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising

Wang, S., Liu, F. & Yu, S. 2012 Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge. Adelaide: Australian and New Zealand Marketing Academy, Vol. NA, p. 1-7

Research output: Chapter in Book/Report/Conference proceedingConference paper

66 Citations

Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

Liu, F., Li, J., Mizerski, D. & Soh, H. 2012 In : European Journal of Marketing. 46, 7/8, p. 922-937

Research output: Contribution to journalArticle

2011
2 Citations

A Proposed Framework of eWOM and eTrust in Online Hotel Booking: The Influence of an e-Intermediary

Li, J. & Liu, F. 2011 The 5th International Conference on Management and Service Science (MASS 2011). Wuhan, China: MASS Organizing Committee, p. 1-4

Research output: Chapter in Book/Report/Conference proceedingConference paper

A Study on Brand Negative Publicity: Performance and Value Relevance

Liu, F. & Sweeney, J. 2011 Australia New Zealand Marketing Academy Conference 2011. Edith Cowan University: Edith Cowan University, Vol. online, p. 7 pages

Research output: Chapter in Book/Report/Conference proceedingConference paper

How does lifestyle shape ethnic shopping behaviour: a study on Indonesian Chinese consumers

Krisjanti, W. & Liu, F. 2011 Australia New Zealand Marketing Academy Conference 2011 Proceedings. Edith Cowan University: Edith Cowan University, Vol. online, 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference paper

The Impacts of Negative Emotion and The Nature of an Event on Consumer Reactions to Negative Publicity

Liu, F. 2011 2011 Annual Conference of China Marketing Science. Guangzhou, China: Journal of Marketing Science Editorial Board, Vol. NA, p. 1-9

Research output: Chapter in Book/Report/Conference proceedingConference paper

2010

Consumer Attitude towards Computer Mediated Communication-A Cross-Cultural Study

Li, J. & Liu, F. 2010 2010 International Conference on Managament and Service Science (MASS). Society, I. E. E. E. C. (ed.). Wuhan, China ed. NJ, United States: IEEE, Institute of Electrical and Electronics Engineers, Vol. N/A, p. 4 pp

Research output: Chapter in Book/Report/Conference proceedingConference paper

TESTING THE ASSOCIATION OF ETHNIC IDENTITY AND ACCULTURATION

Krisjanti, M., Mizerski, D. & Liu, F. 2010 2010 Culture Perspectives in Marketing Conference "Cultural Perspectives in a Global Marketplace". Sharma, D. (ed.). Lille, France ed. Canada: Academy of Marketing Science, Vol. N/A, p. online

Research output: Chapter in Book/Report/Conference proceedingConference paper

Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing

Yang, J., Mizerski, D., Lee, A., Liu, F., Olaru, D. & Chua, H. 2010 Doing More with Less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, NZ ed. Christchurch, NZ: University of Canterbury, Vol. N/A, p. 1-7

Research output: Chapter in Book/Report/Conference proceedingConference paper

2009
38 Citations

Consumer Responses to Sex Appeal Advertising: A Cross-Cultural Study

Liu, F., Cheng, H. & Li, J. 2009 In : International Marketing Review. 26, 4/5, p. 501-520

Research output: Contribution to journalArticle

Cross-cultural studies
Consumer response
China
Chinese consumers
Brand evaluation

Gender and Advertising in China

Liu, F. 2009 American Academy of Advertising Asia Pacific Conference. Li, H., Huang, S. & Jin, D. (eds.). Beijing ed. USA: AAA, Vol. 1, p. 1

Research output: Chapter in Book/Report/Conference proceedingConference paper

4 Citations

Global Personal Values versus a Confucian Value: Consumer Responses to Sex Appeal Advertising in China

Liu, F., Cheng, H. & Li, J. 2009 A Handbook of Confucian/Chopsticks Marketing. Fam, K-S., Yang, Z. & Hyman, M. (eds.). New Zealand: Asian Business Research Corporation Limited, p. 51-67

Research output: Chapter in Book/Report/Conference proceedingChapter

Negative Emotions, Attribution, and Attitude toward Boycotting a Foreign Brand in China

Liu, F., Kanso, A., Wang, W. & Li, X. 2009 American Academy of Advertising Asia Pacific Conference. Li, H., Huang, S. & Jin, D. (eds.). Beijing ed. USA: AAA, Vol. 1, p. 48

Research output: Chapter in Book/Report/Conference proceedingConference paper

Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China

Liu, F. 2009 Advertising and Chinese Society. Impacts and Issues. Cheng, H. & Chan, K. (eds.). Denmark: Copenhagen Business School Press, p. 161-174

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

7 Citations

The relationship between attitude and behavior: an empirical study in China

Li, J., Mizerski, D., Lee, A. & Liu, F. 2009 In : Asia Pacific Journal of Marketing and Logistics. 21, 2, p. 232-242

Research output: Contribution to journalArticle

Enrollment
Empirical study
China
Education
Perceived behavioral control
2008
4 Citations

Product-Country Image, Brand Attitude, and Their Moderators: A Study in the People's Republic of China

Liu, F., Li, J. & Murphy, J. 2008 AMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing. Brown, J. R. & Dant, R. P. (eds.). San Diego, USA ed. USA: Curran Associates, Inc., Vol. 1, p. 16-18

Research output: Chapter in Book/Report/Conference proceedingConference paper

5 Citations

Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China

Liu, F., Olaru, D. & Li, J. 2008 The Proceedings of 2008 Global Marketing Conference at Shanghai. Taylor, Schmitt, C., Wagner, B., Jia, U. & J. (eds.). Shanghai, China ed. Seoul, South Korea: Korean Academy of Marketing Science, Vol. 1, p. 121-8

Research output: Chapter in Book/Report/Conference proceedingConference paper

The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns

Jansen, B. J., Hudson, K., Hunter, L., Liu, F. & Murphy, J. 2008 In : Journal of Interactive Advertising. 9, 1, p. online - approx 5-20pp

Research output: Contribution to journalArticle

Online marketing
Google
Advertising campaign
Web sites
Internet marketing
2007
58 Citations
Wine
Qualitative study
Purchasing
China
Chinese consumers

Consumer responses to sex appeal advertising: A cross-cultural study of Australia, China and the United States

Liu, F., Cheng, H. & Li, J. 2007 American Academy of Advertising Conference Proceedings. Sheehan, K. (ed.). Vermont, USA ed. United States of America: American Academy of Advertising, Vol. n/a, p. online

Research output: Chapter in Book/Report/Conference proceedingConference paper

The intention of Chinese students concerning enrolment in an offshore education program in P.R. China

Li, J., Mizerski, D. & Liu, F. 2007 Enhancing Knowledge Development in Marketing. Mohr, J. (ed.). Washington DC, U.S.A. ed. United States of America: Curran Associates, Inc., Vol. 18, p. 1-3

Research output: Chapter in Book/Report/Conference proceedingConference paper

2006
2 Citations

A Qualitative Study of Chinese Wine Purchasing Consumption

Liu, F., Murphy, J. & Yang, J. 2006 World Wine and Travel Summit and Exhibition Academic Stream Proceedings. Carlsen, J. (ed.). Margaret River ed. Australia: Curtin University, Vol. n/a, p. 35-49

Research output: Chapter in Book/Report/Conference proceedingConference paper

Chang Yu: a Case Study of Wine Tourism in China

Wang, W., Liu, F. & Murphy, J. 2006 World Wine and Travel Summit and Exhibition Academic Stream Proceedings. Carlsen, J. (ed.). Margaret River, Australia ed. Australia: Curtin University, Vol. n/a, p. 72-81

Research output: Chapter in Book/Report/Conference proceedingConference paper

Chinese Attitudes toward Australian Wine

Collins, N., Liu, F. & Murphy, J. 2006 World Wine and Travel Summit and Exhibition Academic Stream Proceedings. Carlsen, J. (ed.). Margaret River, Australia ed. Australia: Curtin University, Vol. n/a, p. 19-29

Research output: Chapter in Book/Report/Conference proceedingConference paper