Dick Mizerski

Search results

• 2016

  A Formative Measure of Very Young Children’s Persuasion Knowledge

  Wang, S., Mizerski, R., Liu, F., Olaru, D. & Mallinckrodt, V., 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Rust, R., van Bruggen, G., Rundle-Thiele, S., Miura, T., Chung, J. & Poon, P. (eds.). Global Alliance of Marketing and Management Associations, p. 1-5

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

  Open Access

• The Role of Feelings in the Consumption of Massively Multiplayer Online Role-Playing Games

  Albatati, B. K. A., Liu, F., Mizerski, R., Yu, M. & Li, T., 2016, Proceedings of the 2016 Australian and New Zealand Marketing Academy Conference (ANZMAC). Fortin, D. & Ozanne, L. K. (eds.). Promaco Conventions Pty. Ltd., p. 48-54

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

  Open Access

  • Role Playing 100%
  • Emotions 100%
  • Massively Multiplayer Online Role-Playing Game 100%
  • Consumer Attitude 100%
  • Social Interaction 50%
• 2012

  Boomerang Effects of Gambling Warnings Exposed to Non-problem Gamblers

  Mizerski, D., Lee, A., Sadeque, S., Jolley, W., Wang, S., Jiang, J. & Osborne, C., 2012, Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge. http://anzmac.org/conference/2012/: Promaco Conventions Pty. Ltd., Vol. NA. p. 1-7

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Identifying race bettor groups by their gambling behaviour

  Sadeque, S., Mizerski, D., Gainsbury, S., Blaszczynski, A. & Lee, A., 2012, Marketing: catching the technology wave. Academy of Marketing, p. 1-8

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Modern Religious Verdicts on Consumption: Who Bothers and Who Does Not?

  Muhamad, N. & Mizerski, D., 2012, Australia New Zealand Marketing Academy Conference 2012: Proceedings. http://anzmac.info/conference/2012/papers/: University of South Australia, Vol. -. p. 1-7

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2011

  An Analysis of Rebate Redemption Promotions

  Currie, S. & Mizerski, D., 2011, Australia New Zealand Marketing Academy Conference 2011 Proceedings. Edith Cowan University: Edith Cowan University, Vol. online. p. 1-8

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Kids, Toys and Fast Food: An Unhealthy Mix?

  Lambert, C. & Mizerski, D., 2011, Australia New Zealand Marketing Academy Conference 2011 Proceedings. Edith Cowan University: Edith Cowan University, Vol. online. 7 p.

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Plain Packaging of Cigarettes: An Ineffective Remedy with Unintended Consequences

  Mizerski, D., 2011, Australia New Zealand Marketing Academy Conference 2011 Proceedings. Perth Australia: Edith Cowan University, 6 p.

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2010

  TESTING THE ASSOCIATION OF ETHNIC IDENTITY AND ACCULTURATION

  Krisjanti, M., Mizerski, D. & Liu, F., 2010, 2010 Culture Perspectives in Marketing Conference "Cultural Perspectives in a Global Marketplace". Sharma, D. (ed.). Lille, France ed. Canada: Academy of Marketing Science, Vol. N/A. p. online

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing

  Yang, J., Mizerski, D., Lee, A., Liu, F., Olaru, D. & Chua, H., 2010, Doing More with Less. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch, NZ ed. Christchurch, NZ: University of Canterbury, Vol. N/A. p. 1-7

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2009

  Extreme Response and Sample Attrition Biases Affect Index of Receptivity to Tobacco Industry Promotion result

  Lee, A., Mizerski, D. & Sharma Acharya, D., 2009, Go West! ...and make health promotion a priority. Shand, M. (ed.). Perth Convention Centre ed. Perth, WA: Australian Health Promotion Association, Vol. 1. p. 30

  Research output: Chapter in Book/Conference paper › Conference paper

• Summary Brief: Young Children's Fast Food Brand Knowledge and Preference

  Lambert, C. M., Mizerski, D. & Olaru, D., 2009, Society for Marketing Advances (SMA) 2009 Annual Conference. Kehoe, W. J. & Whitten, L. K. (eds.). New Orleans ed. New Orleans, USA: Society for Marketing Advances, Vol. 1. p. 302-303

  Research output: Chapter in Book/Conference paper › Conference paper

• The Effect of Product Familiarity in Perceptions and Preferences of Private Label and National Brands

  Pham, T., Mizerski, K., Sadeque, S. & Mizerski, D., 2009, ANZMAC Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne, Australia ed. Melbourne, Australia: Promaco Conventions Pty. Ltd., Vol. 1. p. 1-5

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Effects of 3 and 4 Year Old Children's Fast Food Brand Knowledge in their Brand Preference

  Lambert, C. M., Mizerski, D. & Olaru, D., 2009, ANZMAC Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne, Australia ed. Melbourne, Australia: Promaco Conventions Pty. Ltd., Vol. 1. p. 1-8

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES

  Sharma Acharya, D., Mizerski, D. & Lee, A., 2009, International Conference Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference. Li, H., Huang, S. & Jin, D. (eds.). Beijing, China ed. Beijing, China: American Academy of Advertising, Vol. 1. p. 132-139

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Potential Effects of Habit in the Effectiveness of Gambling Warnings

  Sadeque, S. & Mizerski, D., 2009, ANZMAC Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne, Australia ed. Melbourne, Australia: Promaco Conventions Pty. Ltd., Vol. 1. p. 1-8

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2008

  Comparing Aggregate and Individual Measures of Habit - A Study of Grocery Buying Behaviour

  Pham, T., Mizerski, D., Wiley, J. & Mizerski, K., 2008, ANZMAC2008 - Marketing: Shifting the Focus from Mainstram to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW ed. Sydney NSW: University of Western Sydney, Vol. 01. p. 176

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Measuring Consumer Rituals: A Marketing Application

  Neale, L., Mizerski, D. & Lee, A. Y. C., 2008, 2008 AMA Winter Educators' Conference. Brown, T. & Gurhan-Canli, Z. (eds.). Austin, Texas, USA ed. Chicago: American Marketing Association, Vol. 19. p. 121

  Research output: Chapter in Book/Conference paper › Conference paper

• Sample Attrition Bias in Predicting Adolescent Susceptibility to Smoking Due to Marketing

  Lee, A. Y. C., Li, J., Adams, W. D. & Mizerski, D., 2008, Marketing in the Dynamic Global World. Ko, Wang, E. & F.H. (eds.). Shanghai, China ed. Shanghai, China: Shanghai Jiao Tong University, PR China, Vol. 1. p. 10

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2007

  Extreme response bias in measuring susceptibility to smoking

  Lee, A. Y. C. & Mizerski, D., 2007, 3Rs: Reputation, Responsibility and Relevance. Thyne, M. & Deans, K. R. (eds.). Dunedin, New Zealand ed. New Zealand: School of Business, Otago University, Vol. 1. p. 747-754

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The effects of a product placement in children's magazine on young readers' responses to the brand

  Sharma Acharya, D., Mizerski, D. & Lee, A. Y. C., 2007, 3Rs: Reputation, Responsibility and Relevance. Thyne, M. & Deans, K. R. (eds.). Dunedin, New Zealand ed. New Zealand: School of Business, Otago University, Vol. n/a. p. online

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The intention of Chinese students concerning enrolment in an offshore education program in P.R. China

  Li, J., Mizerski, D. & Liu, F., 2007, Enhancing Knowledge Development in Marketing. Mohr, J. (ed.). Washington DC, U.S.A. ed. United States of America: Curran Associates, Inc., Vol. 18. p. 1-3

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2005

  Assessing the Effects of In-School Point of Purchase and Sampling on the Choice of a Healthy Food Option

  Rexha, D., Mizerski, K. & Mizerski, D., 2005, 2005 AMA Winter Educators' Conference: Marketing Theory and Applications. Seiders, K. & Voss, G. B. (eds.). San Antonio, USA ed. USA: American Marketing Association, Vol. 16. p. 99-100

  Research output: Chapter in Book/Conference paper › Conference paper

• Cultural Influence on Word-of-Mouth Communication

  Lam, C. S. D., Mizerski, D. & Lee, A., 2005, 2005 AMA Winter Educators' Conference: Marketing Theory and Applications. Seiders, K. & Voss, G. B. (eds.). San Antonio, USA ed. Chicago, USA: American Marketing Association, Vol. 16. p. 9-10

  Research output: Chapter in Book/Conference paper › Conference paper

• Expert Opinion on the Content and Intention of Material from a Magazine Targeted to 7 to 10 Year Old Beginning Readers

  Sharma Acharya, D. & Mizerski, D., 2005, ANZMAC 2005 Conference Proceedings. Purchase, S. (ed.). Perth, Australia ed. Perth, Australia: The University of Western Australia, Vol. N/A. p. 1-7

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Inverstigating the construct of adolescent receptivity to tobacco advertising and promotion

  Lee, A., Mizerski, D., Mizerski, K. & Lam, C. S. D., 2005, The Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising. Cheng, H. & Chan, K. (eds.). Hong Kong ed. USA: American Academy of Advertising, Vol. N/A. p. 50-65

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals

  Liu, F. & Mizerski, D., 2005, The Proceedings of the Asia Pacific Conference of the American Advertising Academy. Cheng, H. & Chan, K. (eds.). Hong Kong ed. US: American Academy of Advertising, Vol. 0. p. 124-134

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases

  Rexha, D., Mizerski, K. & Mizerski, D., 2005, The Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising. Cheng, H., Chan, K. & Scripps, E. W. (eds.). Hong Kong ed. Athens, Ohio, USA: American Academy of Advertising, Vol. N/A. p. 89-98

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Impact of the Availability and Promotion of Health Food in Changing Young Children's Food Preferences

  Rexha, D., Mizerski, D. & Mizerski, K., 2005, ANZMAC 2005 Conference Proceedings. Purchase, S. (ed.). Fremantle ed. Perth, WA: The University of Western Australia, Vol. 0. p. 144-151

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2004

  An Experiment to Assess the Effect of Point-of-Purchase and Sampling on teh Choice of a Healthy Food Option

  Rexha, D., Mizerski, D. & Mizerski, K., 2004, Marketing Accountabilities and Responsibilities. Wiley, J. & Thirkell, P. (eds.). Wellington, New Zealand ed. New Zealand: Victoria University of Wellington, Vol. 2004. p. N/A

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Questioning the Construct of "Susceptibility" in the Causal Link Between Tobacco Industry Promotion and Adolescent Smoking

  Lee, A., Mizerski, D. & Mizerski, K., 2004, Marketing Accountabilities and Responsibilities. Wiley, J. & Thirkell, P. (eds.). Wellington, New Zealand ed. New Zealand: Victoria University of Wellington, Vol. 2004. p. N/A

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension

  Liu, F. & Mizerski, D., 2004, Proceedings. Merchant, S. (ed.). Amstamdam, Netherland ed. Lynchburg, USA: Association for Business and Economics Research (ABER), Vol. 2004. p. 885-891

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2003

  Comparing the Effect of Habit in the Online Game Play of Australian and Indonesian Gamers

  Said, L. R., Mizerski, D. & Lam, C. S. D., 2003, Anzmac 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide, Australia ed. Adelaide, Australia: Corporate Profile Pty Ltd, Vol. 2003. p. N/A

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• E-Branding by the World's Top 100 Brands

  Tan, J., Murphy, J. & Mizerski, D., 2003, 11th Biennual World Marketing Congress 2003. Lewin, J. (ed.). Perth ed. Perth, Australia: Academy of Marketing Service, Vol. 2003. p. N/A

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements

  Liu, F., Mizerski, D. & Kirsner, K., 2003, Anzmac 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide, Australia ed. Adelaide, Australia: Corporate Profile Pty Ltd, Vol. 2003. p. N/A

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Stochastic Nature of Adult Purchase of a Child's Fast Food Cartoon-Based Premium

  Lambert, C. & Mizerski, D., 2003, Anzmac 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide, Australia ed. Adelaide, Australia: Corporate Profile Pty Ltd, Vol. 2003. p. N/A

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2002

  Marketing Issues in Online Games

  Said, L. F., Mizerski, D. & Murphy, J., 2002, ANZMAC 2002 Conference Proceedings. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Geelong, Victoria ed. Deakin University, Geelong, Victoria: Learning Services, Deakin University, Vol. 2002. p. 201-208

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit

  Jolley, D. W., Mizerski, D. & Olaru, D., 2002, AMA Summer Marketing Educators' Conference. Kaufmann, P. J. & Ellen, P. S. (eds.). San Diago, California ed. http://ecommerve.ama.org/events/summered: American Marketing Association, Vol. Summer, 2002. p. 1-24

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Effect of Habit in Electronic Game Machine Betting

  Jolley, D. W., Mizerski, D. & Mizerski, K., 2002, Marketing Advances in Pedagogy, Process, and Philosophy. Venable, B. T. (ed.). St. Pete Beach, Florida ed. St. Pete Beach, Florida: The Society for Marketing Advances, Vol. 2002. p. 138-141

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant

  Lambert, C. & Mizerski, D., 2002, ANZMAC 2002 Conference Proceedings. Shaw, R. N., Stewart, A. & McDonald (eds.). Geelong, Victoria ed. Deakin University, Geelong, Victoria: Learning Services, Vol. 2002. p. 681-686

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Relationship between Bilinguals' Attitude towards Languages and their Compreshension of Mandarin Radio Advertising: A Cantonese Reaction

  Liu, F. & Mizerski, D., 2002, ANZMAC 2002 Conference Proceedings. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Geelong, Victoria ed. Melbourne, Victoria: Learning Services, Vol. 7. p. 1341-1347

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2001

  An exploratory study into customer orientation and product attributes in the racing industry

  Miller, R., Mizerski, D. & Mizerski, K., 2001, Proceedings of the American Marketing Association's Conference (AMA) 2001. Graham, P. (ed.). Washington, D.C. ed. Washington: American Marketing Association, Vol. 1. p. 1-20

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Are electronic gaming machines the "crack cocaine" of gambling?

  Mizerski, D., Jolley, W. & Mizerski, K., 2001, Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC). Chetty, S. & Collins, B. (eds.). Auckland ed. Auckland: Massey University, Vol. 1. p. 1-8

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Serial position effects on the Web and what it means

  Murphy, J., Hofacker, C. & Mizerski, D., 2001, 2001 AMA Educators' Proceedings: Enhancing Knowledge in Marketing. Marshall, G. W. & Grove, S. J. (eds.). Texas a & M University ed. Tamu, Texas, USA: American Marketing Association, Vol. 12. p. 85-86

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• Souvenirs on the Internet - would you purchase?

  Arthur, C., Mizerski, K. & Mizerski, D., 2001, Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC). Chetty, S. & Collins, B. (eds.). Massey University, Auckland ed. Auckland: Massey University, Vol. 1. p. 1-6

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The effect of cultural allgiance and values on the perception of spokespersons who deny commercial rumors

  Kobinah, T. & Mizerski, D., 2001, Proceedings of the 8th Cross Cultural Research Conference. Smith, S. M. (ed.). Turtle Bay Resort, ahu, Hawaii ed. Provo, UT: Brigham Young University, Vol. 1. p. 1-9

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The effect of culture in responding to commercial rumours

  Kobinah, T. & Mizerski, D., 2001, Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC). Chetty, S. & Collins, B. (eds.). Massey University, Auckland ed. Auckland: Massey University, Vol. 1. p. 1-7

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review

• The Potential Effects of Language and Product in Chinese Advertising Performance

  Liu, F., Mizerski, D. & Kirsner, K., 2001, Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC). Chetty, S. & Collins, B. (eds.). Massey University, Auckland ed. Auckland: Massey University, Vol. 1. p. 1-9

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review
• 2000

  An investigation into the true relationship between level of product use and response to promotional activities

  Sonner, B. S. & Mizerski, D., 2000, AMA Educators' Conference - Enhancing Knowledge Development in Marketing. Grundlach, G. T. & Murphy, P. E. (eds.). Chicago: American Marketing Association, Vol. 11. p. 39-40

  Research output: Chapter in Book/Conference paper › Conference paper

• The Effect of Cigarette Advertising Through its Product Life Cycle

  Hodgson, V., Mizerski, D. & Mizerski, K., 2000, ANZMAC2000. A., O. (ed.). Griffith University - Gold Coa ed. Brisbane: Promaco Conventions Pty. Ltd., Vol. N/A. p. 525-529

  Research output: Chapter in Book/Conference paper › Conference paper › peer-review