Dick Mizerski

Professor, BS(BusAdmin) Northwestern, PhD Flor.

  • 1088 Citations
  • 14 h-Index
20002019
If you made any changes in Pure these will be visible here soon.

Personal profile

Biography

Qualifications

Doctor of Philosophy in Economics and Business Administration, August 1974, University of Florida, Gainesville, Florida
  • Major Fields - Marketing, Economic Theory
  • Minor Fields - Advertising/Communications, Labor Economics


Bachelor of Science in Business Administration, June 1968, Northwestern University, Evanston, Illinois
  • Major Field - Marketing
  • Minor Field – Advertising (Medill School)

Roles and responsibilities

The effects of advertising and sales promotion on consumers and the supply chain, The influence of cultural on marketing products, Word-of-mouth research, predicting repeat purchase, The influence of Following Islam on Muslim's choices of Products and Brands

Future research

The measurement of young children's vulnerability to commercial messages, the effects of persuasion knowledge on children's responses, The influence of having equity on young children's choices, Brand Equity for young children.

Funding overview

Liu, Fang, Dick Mizerski and Wenchao Wang, “The Effect of Mother Tongue Compared to Official Language on the Effectiveness of Communicating Commercial Knowledge Through Television in P.R. China”, Emerald Publishing Research Fund International Competitive Award 2006, $12,500.

Muhamad-Hashim, Nazlida, and Dick Mizerski, “How the Knowledge and Practice of Islam Influences the Decision-making and Behaviour of Muslims towards Taboo Products and Brands”, University of Western Australia Business School Competitive Research Grant, $8,740.

Previous positions

2000-Present University of Western Australia, Perth, Australia
2004-2009 Chair of the Marketing Discipline, Business School, responsible for staffing and curriculum for a discipline group of 10 academics
2000-2003 Head of the Department of Information Management and Marketing, responsible for all funding, staffing and curriculum decisions in a department of 23 staff

1995-1999 Griffith University, Brisbane, Australia
1995-1999 Professor of Marketing, Faculty of Commerce and Administration
1995-1997 Head, School of Marketing, responsible for all funding, staffing and curriculum decisions for a department of 16 staff

1980-1995 Florida State University, Florida, USA
1985-1995 Professor of Marketing, Department of Marketing, College of Business
1980-1984 Associate Professor, Department of Marketing, College of Business
1984-1986 Chair, Department of Marketing, responsible for all funding, staffing, and curriculum decisions for a department of 16 staff
1984-1990 Director of the Florida State University, College of Business Behavioral Laboratories. Responsible for the design, outfitting, oversight of construction and management of a four room audio/visual complex designed for experimental psychological and physiological research on business issues.

1979-1992 United States Federal Trade Commission, Washington, DC; Atlanta, GA, USA
1981-1992 Project Consultant. Responsible for providing counsel to the Federal Trade Commission on policy matters concerning marketing and advertising strategies and techniques as they relate to commission rules, guides, cases, and other activities; on research techniques and methods; and the consumer decision-making process.
1979-1980 Staff Consultant on Advertising and Marketing

1974-1979 University of Cincinnati, Ohio, USA
1976-1979 Assistant Professor of Marketing, Department of Marketing, College of Business
1974-1976 Arizona State University, Arizona, USA
1974-1976 Assistant Professor of Advertising and Marketing, Department of Marketing

Current projects

The link between Brand Knowledge and Brand Equity for Perth Young Children's Fast Food and toy Choices; Consumer habit; The decision-making of Regular and problem gamblers; The effects of rebates on consumers; Comparing Beijing and Perth young adult Brand Knowledge and Brand Equity for Beer, The Effects of Religion in Buyer Behaviour

Industrial relevance

Litigation research and testimony, modeling pricing decisions for government agencies, Testing the fairness of franchiser models of performance, copy writing and analysis for print, broadcast and game-based media

Teaching overview

Integrated Marketing Communications (advertising and sales promotion), Buyer behaviour and decision-making, The Marketing and De-Marketing of Consumer vices

Research

Marketing to children, marketing and de-marketing consumer vices (alcohol, tobacco and gambling), the measurement and implications of habitual purchase, marketing effects on children’s obesity, Social Marketing and public policy issues

Keywords

  • Advertising bans
  • Choice modelling
  • Consumer addictions/vices (alcohol, tobacco, gambling)
  • Consumer behaviour
  • Contemporary marketing issues
  • Effect of advertising and promotion
  • Electronic commerce
  • Electronic/interactive/Internet marketing
  • Gambling
  • International marketing
  • Macromarketing
  • Marketing management
  • Marketing research
  • Marketing to children and adolescents
  • Online gambling
  • Retailing
  • Social marketing
  • Warning labels

Fingerprint Dive into the research topics where Dick Mizerski is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
gambling Social Sciences
buying behavior Social Sciences
purchase Social Sciences
Fruits Engineering & Materials Science
Ores Engineering & Materials Science
Telecommunication links Engineering & Materials Science
Industry Engineering & Materials Science
Law Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2000 2019

Comparing measures of persuasion knowledge adapted for young children

Wang, S. & Mizerski, D., Dec 2019, In : Psychology & Marketing. 36, 12, p. 1196-1214

Research output: Contribution to journalArticle

Persuasive Communication
Persuasion knowledge model
Public Policy
Marketing

How Endowments Can Influence Young Children’s Brand Choice

Wang, S. & Mizerski, R., Feb 2018.

Research output: Contribution to conferenceAbstract

5 Citations (Scopus)

Boycotting foreign products: a study of Indonesian Muslim consumers

Sari, D. K., Mizerski, D. & Liu, F., 2017, In : Journal of Islamic Marketing. 8, 1, p. 16-34 19 p.

Research output: Contribution to journalArticle

Muslims
Boycott
Data collection
Focus group discussion
Country of origin
Gambling
gambling
purchase
Law
Light

Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption

Mizerski, R., Wang, S., Lee, A. & Lambert, C., 2017, Routledge International Handbook of Consumer Psychology. Jansson-Boyd, C. & Zawisza, M. (eds.). London and New York: Routledge, p. 327 346 p.

Research output: Chapter in Book/Conference paperChapter