Personal profile
Biography
Chuan He is currently a PhD candidate at the University of Western Australia Business School, specializing in consumer behaviour within virtual environments. His research focuses on how emerging technologies, particularly immersive technologies such as virtual reality, shape consumer experiences and influence behavioural outcomes.
Teaching overview
Tutoring experience:
- MKTG2238 Marketing Communications
- MKTG1203 Introduction to Marketing
Languages
English
Mandarin
Research expertise keywords
- Consumer behaviour
- Tourism Marketing
- Digital marketing
- Marketing Communication
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Navigating the luxury-philanthropy paradox: the role of cause categorization in shaping consumer evaluations of luxury brands
Wang, K., He, C., Wang, L. & Xiao, H., 27 Nov 2025, (E-pub ahead of print) In: Journal of Product & Brand Management. p. 1-18 18 p.Research output: Contribution to journal › Article › peer-review
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Virtual Reality in Tourism: Examine Experience Gap
He, C., Liu, F. & Harrigan, P., Dec 2025, ANZMAC 2025 Conference Proceedings: Riding the Waves: Navigating Marketing’s Dynamic Landscape. Piehler, R., Webster, C. & Casidy, R. (eds.). Australian and New Zealand Marketing Academy Conference (ANZMAC), 4 p.Research output: Chapter in Book/Conference paper › Conference paper › peer-review
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A Systematic Review of VR in Tourism
He, C., Liu, F., Harrigan, P., Wang, W. & Yu, M., 2024, p. 735-735. 1 p.Research output: Contribution to conference › Abstract › peer-review
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Destination Marketing - A Study of Adventure Tourism
Yu, M., Liu, F., Chan, K., Li, A. & He, C., 4 Dec 2024, p. 737-737.Research output: Contribution to conference › Conference presentation/ephemera › peer-review