Personal profile
Biography
I am a Lecturer (Assistant Professor equivalent) in the Marketing Department at UWA Business School. My research interests include consumer behaviour and services marketing and have been extended to social marketing, relationship marketing, sustainability, and digital marketing.
My teaching portfolio includes Consumer Behaviour, Marketing Research, Marketing Fundamentals, Consumer Centric Innovation, etc. I have taught undergraduate and postgraduate courses in face-to-face, online, and hybrid modes.
Funding overview
- Starter Research Grant (2023)
- Learning and Teaching Excellence Grant (2023)
- Career Development Funding (2022)
- BizLab Small Project Grant (2021)
Teaching overview
- MKTG2305 Marketing Research
- MKTG1204 Consumer Behaviour
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, Doctor of Philosophy , University of New South Wales
2018 → 2022
Award Date: 23 Jun 2022
Marketing Communication, Master of Arts, City University of Hong Kong
2012 → 2013
Award Date: 15 Jul 2013
Management, Bachelor of Science, Nanyang Normal University
2008 → 2012
Award Date: 1 Jul 2012
Industry keywords
- Education
- Retail
- Social and Welfare Issues
Research expertise keywords
- Services marketing
- Consumer behaviour
- Qualitative research
- Mixed methods