Ava Yu
  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

Accepting PhD and other Higher Degree by Research Students. View current PhD/HDR research project opportunities at https://researchdegrees.uwa.edu.au/projects

PhD/HDR research projects available:

An Exploration of Online Impulsive Buying
Crafting Impact: Building Compelling Value Propositions for Social Enterprises
Social Presence in Services Marketing
Boom and Bust in Social Media Marketing
Consumer Invisibility in Services

Personal profile

Biography

I am a Lecturer in the Marketing Department at the University of Western Australia. My research interests include consumer behaviour, services marketing, and social media marketing, with a recent focus on sustainability and promoting sustainable business practices. My current research projects cover topics such as impulsive buying, co-creation in services, social enterprises, and customer invisibility. 

My teaching portfolio includes courses like Consumer Behaviour, Marketing Research, and Marketing Fundamentals, delivered in various formats and recognized for excellence with numerous awards, such as the Excellence in Teaching Award (2023) and Teaching with Impact Award (2024).

Funding overview

  • Business School Research Grant (2024)
  • Institute of Advanced Studies Visiting Fellowships (2024)
  • Learning and Teaching Excellence Grant (2023)
  • Milne Visiting Professor Program (2023)
  • Institute of Advanced Studies Visiting Fellowships (2023)
  • Career Development Funding (2022)
  • BizLab Small Project Grant (2021)

Teaching overview

  • Marketing Research
  • Consumer Behaviour
  • Marketing Fundamentals
  • Elements of Marketing 
  • Consumer Centric Innovation
  • Global Business Environments
  • Collaboration and Innovation in Business

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, Doctor of Philosophy , University of New South Wales

20182022

Award Date: 23 Jun 2022

Marketing Communication, Master of Arts, City University of Hong Kong

20122013

Award Date: 15 Jul 2013

Management, Bachelor of Science, Nanyang Normal University

20082012

Award Date: 1 Jul 2012

Industry keywords

  • Social and Welfare Issues
  • Not for Profit
  • Finance and Business
  • Tourism
  • Education

Research expertise keywords

  • Services marketing
  • Consumer behaviour
  • Customer experience
  • Sustainability
  • Mixed methods