Research output per year
Research output per year
The University of Western Australia (M263), 35 Stirling Highway,
6009 Perth
Australia
Accepting PhD and other Higher Degree by Research Students. View current PhD/HDR research project opportunities at https://researchdegrees.uwa.edu.au/projects
PhD/HDR research projects available:
An Exploration of Online Impulsive Buying
Crafting Impact: Building Compelling Value Propositions for Social Enterprises
Social Presence in Services Marketing
Boom and Bust in Social Media Marketing
Consumer Invisibility in Services
I am a Lecturer in the Marketing Department at the University of Western Australia. My research interests include consumer behaviour, services marketing, and social media marketing, with a recent focus on sustainability and promoting sustainable business practices. My current research projects cover topics such as impulsive buying, co-creation in services, social enterprises, and customer invisibility.
My teaching portfolio includes courses like Consumer Behaviour, Marketing Research, and Marketing Fundamentals, delivered in various formats and recognized for excellence with numerous awards, such as the Excellence in Teaching Award (2023) and Teaching with Impact Award (2024).
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Marketing, Doctor of Philosophy , University of New South Wales
2018 → 2022
Award Date: 23 Jun 2022
Marketing Communication, Master of Arts, City University of Hong Kong
2012 → 2013
Award Date: 15 Jul 2013
Management, Bachelor of Science, Nanyang Normal University
2008 → 2012
Award Date: 1 Jul 2012
Research output: Contribution to conference › Conference presentation/ephemera › peer-review
Research output: Contribution to conference › Abstract › peer-review
Research output: Contribution to conference › Abstract › peer-review
Research output: Contribution to conference › Abstract › peer-review
Research output: Contribution to conference › Abstract › peer-review
Yu, A. (Recipient), Marimuthu, M. (Recipient) & Prior, D. (Recipient), 2023
Prize: Award