Arnold is a Senior Lecturer in the Business School at University of Western Australia. He joined the Business School in 2018. He completed his PhD at Oxford Brookes University fully funded under the PhD studentship scheme. He was previously a Lecturer at several Universities in Indonesia (i.e., Tarumanagara University, University of Indonesia and Gadjah Mada University). While in Tarumanagara University, he also served as the Director of Relations Office. He also has consulting experience with several clients (e.g., Brand Alliance, Influential Brands, DTZ, Cheil-Samsung).

Arnold is passionate about brand management, relationship marketing, consumer psychology, and consumer behaviour, particularly in retailing, hospitality and tourism sector. He is also enthusiastic on how technologies are affecting human’s lives. He is currently involved in several ongoing projects including the role of new technologies (e.g., AI, AR, VR) in shaping and developing customer experience, the development and management of digital innovation among senior managers, the factors that influence customer engagement within e-commerce mobile apps, and the role of transactive memory toward innovation and performance within the Fintech sector.

Arnold's work has been published in leading international journals such as Journal of Business Research, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Brand Management, Journal of Retailing and Consumer Services, Tourism Management, Journal of Travel Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management Perspectives, Current Issues in Tourism, International Journal of Tourism Research, Journal of Hospitality and Tourism Management and Journal of Destination Marketing and Management, among others. 

Co-Investigator of $5,101.20 AU, Project: "Does message appealing in social media advertising alter pro-environmental behaviour?", 2023 with Dr. Selcuk Can (University of Portsmouth)

Chief-Investigator of $12,000 AU, Project: "Life Events and well-being", 2022-2023 with Dr. Sri Rahayu Hijrah Hati (University of Indonesia), Dr. Sianne Gordon-Wilson (Queen Mary University of London) and Haryani Primanti (University of Indonesia)

Co-Investigator of $4,000 AU, Project: "Artificial intelligence in service encounters", 2022 with Dr. Sebastiaan van Doorn (UWA) and Dr. Sanjit Roy (UWA)

Co-Investigator of PAIDI (Regional Government of Andalusia, Spain) of $86,493 AU, Project: “Effective brand management as a key to tourism recovery. A multi-methodological approach in the international context”, 2021-2022 with Prof. Sebastian Molinillo (University of Malaga)

Co-Investigator of RPF 2021 of $5,554 AU, Project: “Does Brand Passion lead to Compulsive Buying in the Fashion Industry?”, 2021 with Dr. Sianne Gordon-Wilson (University of Portsmouth) and Prof. Yuksel Ekinci (University of Portsmouth)

Co-Investigator of $2,500 AU, Project: “The Impact of Co-Creation on Crowdfunding Performance: A Global Experience”, 2021 with Ms. Haryani Primanti (University of Indonesia), Dr. Sri Rahayu Hijrah Hati (University of Indonesia), Prof. Irwan Adi Ekaptura (University of Indonesia) and Dr. Sebastiaan van Doorn (UWA)

Co-Investigator of SRR Grant of $19,400 AU, Project: “Digital Innovation in IDX Firms”, 2020 (Australia-Indonesia Centre, Australia) with Dr. Sebastiaan van Doorn (UWA), Prof. Irwan Adi Ekaptura (University of Indonesia) and Ms. Ami Fitri Utami (University of Indonesia)

Chief-Investigator of Future Fund Research Grant of $5,410 AU, 2019 (UWA Business School) with A/Prof. Sebastian Molinillo (University of Malaga, Spain)

Co-Investigator of PITMA-A Research Grant of ~$11,000 AU, Project: “Innovation in Fintech industry”, 2019 (University of Indonesia, Indonesia) with Prof. Irwan Adi Ekaptura (University of Indonesia) and Ms. Ami Fitri Utami (University of Indonesia)

Chief-Investigator of Future Fund Research Grant of $9,000 AU, November 2018 (UWA Business School) with Dr. Shasha Wang and Prof. Yuksel Ekinci (University of Portsmouth, UK)

Co-Investigator of Research Grant of ~$8,000 AU, Project: “Destination Brand Management”, February 2018 to February 2019 (University of Malaga, Spain)

Chief-Investigator of Research Startup Grant of $10,000 AU, January 2018 (UWA Business School)

Co-Investigator of Research Grant of ~$6,150 AU, Project: “An Application of Consumer-
Based Brand Equity Models to Global Brands and Private Labels”, November 2015 to October 2016 (University of Malaga, Spain)

Co-Investigator of Research Grant of ~$1,000 AU, Project: "The Role of Self-Congruence and Brand Logo
Benefit on Commitment in Higher Education", 2015 (Tarumanagara University, Indonesia)

Research Bursary of ~$1,150 AU, 2014 (Marketing Trust, UK)

Research Bursary of ~$1,150 AU, 2012 (Marketing Trust, UK)

Internal Research Grant of ~$1,000 AU, 2009 (Bunda Mulia University, Indonesia)

Consumer-Based Brand Equity, with Prof. Yuksel Ekinci, Portsmouth University, UK.

Destination branding, with Assoc. Prof. Sebastian Molinillo, University of Malaga, Spain. 

Mindsets and consumer behaviour, with Prof. Sandra Loureiro, Instituto Universitário de Lisboa, Portugal.

Mindsets and compulsive buying, with Dr. Zening Song, Beijing Foreign Studies University, China.

Brand attachment and consumer experience, with Prof. Marcel Paulssen, University of Geneva, Switzerland. 

I invite potential doctoral candidate to contact me with regards to my research.

Branding and Brand Management

Marketing Research

Consumer-Based Brand Equity

Consumer Behaviour

Marketing Strategy