• The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


  • 79 Citations
  • 5 h-Index
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Personal profile


Arnold is a Lecturer in the Business School at University of Western Australia. He completed his PhD at Oxford Brookes University fully funded under the PhD studentship scheme. He was previously a Lecturer at several Universities in Indonesia (i.e., Tarumanagara University, University of Indonesia and Gadjah Mada University). While in Tarumanagara University, he also served as the Director of Relations Office. He also has consulting experience with several clients (e.g., Brand Alliance, Influential Brands, DTZ, Cheil-Samsung)

Arnold's work has been published in leading international journals such as Journal of Business Research, European Journal of Marketing, Journal of Brand Management, and Journal of Destination Marketing and Management. His research interests include brand management, relationship marketing, consumer psychology, and consumer behaviour.

Funding overview

Chief-Investigator of Future Fund Research Grant of $9,000 AU, November 2018 (UWA Business School) with Dr. Shasha Wang and Prof. Yuksel Ekinci (Portsmouth University)

Co-Investigator of Research Grant of ~$8,000 AU, Project: “Destination Brand Management”, February 2018 to February 2019 (University of Malaga, Spain)

Chief-Investigator of Research Startup Grant of $10,000 AU, January 2018 (UWA Business School)

Co-Investigator of Research Grant of ~$6,150 AU, Project: “An Application of Consumer-
Based Brand Equity Models to Global Brands and Private Labels”, November 2015 to October 2016 (University of Malaga, Spain)

Co-Investigator of Research Grant of ~$1,000 AU, Project: "The Role of Self-Congruence and Brand Logo
Benefit on Commitment in Higher Education", 2015 (Tarumanagara University, Indonesia)

Research Bursary of ~$1,150 AU, 2014 (Marketing Trust, UK)

Research Bursary of ~$1,150 AU, 2012 (Marketing Trust, UK)

Internal Research Grant of ~$1,000 AU, 2009 (Bunda Mulia University, Indonesia)

Current projects

Consumer-Based Brand Equity, with Prof. Yuksel Ekinci, Portsmouth University, UK.

Destination branding, with Assoc. Prof. Sebastian Molinillo, University of Malaga, Spain. 

Mindsets and consumer behaviour, with Prof. Sandra Loureiro, Instituto Universitário de Lisboa, Portugal.

Mindsets and compulsive buying, with Dr. Zening Song, Beijing Foreign Studies University, China.

Brand attachment and consumer experience, with Prof. Marcel Paulssen, University of Geneva, Switzerland. 

I invite potential doctoral candidate to contact me with regards to my research.

Teaching overview

Consumer Behaviour
Marketing Analysis and Planning


Brand Management
Relationship Marketing
Consumer Psychology
Consumer Behaviour

Industrial relevance

Branding and Brand Management

Marketing Research

Consumer-Based Brand Equity

Consumer Behaviour

Marketing Strategy

Education/Academic qualification

Marketing, Ph.D

Management - Marketing, MBA

Management - Finance, B.Sc


  • Tourism
  • Retail
  • Branding and brand equity
  • Consumer Brand Relationships
  • Consumer behaviour
  • Relationship marketing

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

citizenship Social Sciences
leadership Social Sciences
Congruence Business & Economics
Logos Business & Economics
Brand loyalty Business & Economics
Technology adoption Business & Economics
Brand equity Business & Economics
Indonesia Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2019

Foreign versus local managers: Finding the perfect leaders for multinational hotel subsidiaries

Situmorang, R. & Japutra, A., 1 Apr 2019, In : International Journal of Hospitality Management. 78, p. 68-77 10 p.

Research output: Contribution to journalArticle

human resource
management practice
3 Citations
Brand personality
Brand experience
Brand loyalty
3 Citations

Self-congruence, brand attachment and compulsive buying

Japutra, A., Ekinci, Y. & Simkin, L., 2019, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Compulsive buying
Buying behaviour
Direct effect

A consumer-based brand performance model for assessing brand success

Molinillo, S., Ekinci, Y. & Japutra, A., 16 Mar 2018, In : International Journal of Market Research. p. 1-18 18 p.

Research output: Contribution to journalArticle

Brand performance
Brand trust
Brand loyalty
Brand equity
Structural equation modeling
Relationship quality
Product category


Best Researcher Award

Arnold Japutra (Recipient), 2016

Prize/award: Honorary award

Best Working Paper Award

Arnold Japutra (Recipient), 2017

Prize/award: Honorary award

Publication Award

Arnold Japutra (Recipient), 2016

Prize/award: Other distinction

Activities 2015 2017

  • 2 Participation in conference
  • 2 Membership of board

The Bottom Line (External organisation)

Arnold Japutra (Chair)
2017 → …

Activity: Membership typesMembership of board

International Journal of Services, Economics and Management (External organisation)

Arnold Japutra (Chair)
2017 → …

Activity: Membership typesMembership of board


Arnold Japutra (Participant)
Jan 2016Dec 2016

Activity: Participating in or organising an event typesParticipation in conference


Arnold Japutra (Participant)
Mar 2015Dec 2015

Activity: Participating in or organising an event typesParticipation in conference