• The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile


I am a member of the teaching, learning, and research community at the UWA Business School, and I have been imparting knowledge and expertise in entrepreneurship and managing business since 2014. I teach in the MBA, M. Biotechnology, M. Professional Engineering, M. Oceans Leadership Programs, and the B. Agriculture Program, where I share my academic knowledge and real-world professional business experience with students. Engaging with industry and small innovative firms, students build case studies that help them learn how to learn in the workplace. Students obtain one-on-one experiences in start-up businesses and established companies that innovate and commercialise new products and services.

I worked as a Hotelier/General Manager in international and owner-operated hotels/resorts and private membership clubs for many years. My extensive experience in the hotel and leisure industry across different countries provided a wealth of practical knowledge and business insights I use extensively when communicating with students. I've held Executive Director/Manager roles in the Rooms Division, Marketing, Sales, and Food and Beverage operations, as well as senior management roles in the Administration, Finance and Accounting departments. As a Corporate Executive, I negotiated management contracts with owners and financiers, directed operational personnel divisions and teams developing new assets, and implemented take-over management of acquisitions.

My experience in various countries and academic learning enabled me to understand cultural sensitivity. I’ve worked in Europe, the Asia Pacific (Singapore, Thailand, Malaysia, Vietnam, and Indonesia), China, Taiwan, and Australia (Melbourne, Sydney, ACT and Perth). I have related experience working with various industries, local government, and regulatory bodies, and held positions as Managing Director/CEO/General Manager in private companies and an ASX-listed company. I have been on Boards/Committees in Executive and Non-Executive roles.

Teaching overview

Entrepreneurship and Innovation, Sciences Master Programs

Technology Commercialisation, Sciences Master Programs

Management of Technology Innovation, MBA Program

Agribusiness Planning and Management, B. Agriculture Program

Current projects

Business in the backwaters: how 'distance from the core' impacts entrepreneurs' lived experiences, Entrepreneurship and Regional Development, Andreas Giazitzoglu, Thierry Volery,James Cunnngham, Antoine Musu and Carmine Bianchi

Mapping the sustainable tourism research: Insights from a bibliometric analysis, Environmental Science and Pollution Research, with Prof. Pradeep Kautish, and Dr Arslan Rafi 

Developing collaborative ecosystem platforms to trigger sustainable “place-based” value creation: a Dynamic Performance Governance Approach, with Prof. Carmine Bianchi 

Case Studies in Technology Commercialisation Management with Prof. Sanjit Roy and Dr Gaganpreet Singh


My research interests include innovation, emerging technologies, commercialisation and capability-building in small firms and large organisations, scalable startup entrepreneurship, and evidence in policymaking and public sector administration for tourism.  

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Policy & Strategy for Tourism, Doctor of Business Administration (DBA), Policy Processes and Practices in Regional Western Australia: Stakeholders' Perspectives, The University of Western Australia

Award Date: 1 Oct 2020

Technology Management, Master of Innovation (M.Innovation), Management of Technology Ventures, The University of Western Australia

Award Date: 1 Jun 2007

Business Administration, Master of Business Administration (MBA), Entrepreneurship and Strategic Management, The University of Western Australia

Award Date: 1 Jun 2005

Business, Graduate Diploma in Business Administration, Business Management , The University of Western Australia

Award Date: 2 Jun 2003

Industry keywords

  • Biotechnology
  • Finance and Business
  • Tourism
  • Education


Dive into the research topics where Antoine Musu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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