Roy, S. K., Mutum, D. S. & Nguyen, B., 1 Jan 2016, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Switzerland: Springer International Publishing AG, p. v-vi
Research output: Chapter in Book/Conference paper › Foreword/postscript › peer-review