Marketing

Research output

Research output per year 1975 2021

• 592 Article
• 422 Conference paper
• 84 Other output
• 82 Chapter
• 180 More
  • 33 Other chapter contribution
  • 32 Abstract
  • 29 Book
  • 16 Conference presentation/ephemera
  • 10 Edited book/Anthology
  • 9 Scholarly edition
  • 9 Other contribution
  • 8 Doctoral Thesis
  • 7 Abstract/Meeting Abstract
  • 6 Editorial
  • 6 Review article
  • 3 Entry for encyclopedia/dictionary
  • 3 Discussion paper
  • 2 Other book
  • 2 Comment/debate
  • 2 Letter
  • 1 Foreword/postscript
  • 1 Book/Film/Article review
  • 1 Master's Thesis

Research output per year

Research output per year

Search results

• 2021

  Converting the maybes: Crucial for a successful COVID-19 vaccination strategy

  Attwell, K., Lake, J., Sneddon, J., Gerrans, P., Blyth, C. & Lee, J., Jan 2021, In : PLoS One. 16, 1 January, e0245907.

  Research output: Contribution to journal › Article

  Open Access

  • vaccination
  • vaccines
  • Vaccination
  • Vaccines
  • influenza

• Cruising through a pandemic: The impact of COVID-19 on intentions to cruise

  Holland, J., Mazzarol, T., Soutar, G., Tapsall, S. & Elliott, W., Mar 2021, In : Transportation Research Interdisciplinary Perspectives. 9, 15 p., 100328.

  Research output: Contribution to journal › Article

  Open Access

  • Cruise
  • Cruise Industry
  • Media Coverage
  • Cancellation
  • Infection
  1 Downloads (Pure)

• Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’

  Roy, S. K., Gruner, R. L. & Pantano, E., Feb 2021, In : International Journal of Information Management. 56, 102270.

  Research output: Contribution to journal › Editorial

• Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context

  Li, T. T., Liu, F. & Soutar, G. N., Mar 2021, In : Journal of Destination Marketing and Management. 19, 100547.

  Research output: Contribution to journal › Article

  • Ecotourism
  • Destination Image
  • ecotourism
  • Loyalty
  • Structural Equation Modeling

• Facilitating open innovation processes through network orchestration mechanisms

  Schepis, D., Purchase, S. & Butler, B., Feb 2021, In : Industrial Marketing Management. 93, p. 270-280 11 p.

  Research output: Contribution to journal › Article

  • Orchestration
  • Open Innovation
  • Intermediaries
  • Innovation Process
  • Innovation Networks

• Facilitating zoo/aquarium visitors' adoption of environmentally sustainable behaviour: Developing a values-based interpretation matrix

  Ballantyne, R., Hughes, K., Lee, J., Packer, J. & Sneddon, J., Jun 2021, In : Tourism Management. 84, 104243.

  Research output: Contribution to journal › Article

  • zoo
  • Zoo
  • aquarium
  • appeal
  • Matrix

• Identifying influencers on social media

  Harrigan, P., Daly, T. M., Coussement, K., Lee, J. A., Soutar, G. N. & Evers, U., Feb 2021, In : International Journal of Information Management. 56, 102246.

  Research output: Contribution to journal › Article

  • Big Data
  • Marketing
  • Social Media
  • social media
  • Big data
  1 Citation (Scopus)

• Influence of customer application experience and value in use on loyalty toward retailers

  Japutra, A., Utami, A. F., Molinillo, S. & Ekaputra, I. A., Mar 2021, In : Journal of Retailing and Consumer Services. 59, 102390.

  Research output: Contribution to journal › Article

  • Net Present Value
  • Loyalty
  • Retailers
  • Customer Experience
  • User Experience

• Managing digitalization and its role on performance and adaptive response to Covid-19: Evidence from IDX firms

  van Doorn, S., Japutra, A., Utami, A. & Ekaputra, I., 2021, 117 p.

  Research output: Book/Report › Other output

• Network change processes for environmental practices

  Bayne, L., Purchase, S. & Soutar, G., 2021, (Accepted/In press) In : Journal of Business & Industrial Marketing.

  Research output: Contribution to journal › Article

• Relating brand anxiety, brand hatred and obsess: Moderating role of age and brand affection

  Japutra, A., Kumar Roy, S. & Pham, T. A. N., May 2021, In : Journal of Retailing and Consumer Services. 60, 102465.

  Research output: Contribution to journal › Article

  • Anxiety
  • Consumer-brand Relationships
  • Brand Management
  • Retail
  • Online Survey

• Value-facilitating Simplification in Marketing: A Systematic Review and Research Agenda

  Gruner, R. L. & Soutar, G., 18 Feb 2021, In : International Journal of Management Reviews. 23 p.

  Research output: Contribution to journal › Article

• Why to SMEs join Co-operatives? A comparison of SME owner-managers and Co-operative executives views

  Ghauri, S., Mazzarol, T. & Soutar, G., 13 Jan 2021, In : Journal of Co-operative Organization and Management. 100128.

  Research output: Contribution to journal › Article

  • Owner-managers
  • Join
  • Small and Medium-sized Enterprises (SMEs)
  • Common Sense
  • Business Support
• 2020

  Ambidexterity in family firms: The interplay between family influences within and beyond the executive suite

  van Doorn, S., Tretbar, T., Reimer, M. & Heyden, M. L. M., 30 Jun 2020, In : Long Range Planning. 101998.

  Research output: Contribution to journal › Article

  • Family Influence
  • Ambidexterity
  • Family Firms
  • firm
  • family

• Analogical reasoning guidelines: a review and application to sustainable supply chains

  Gruner, R. L. & Power, D., 14 Sep 2020, In : Supply Chain Management. 21 p.

  Research output: Contribution to journal › Review article

  • Supply Chain
  • Theorizing
  • Supply Chain Management
  • Drafting
  • Agenda

• An examination of personal values in middle childhood and how they relate to aspects of wellbeing and social behaviours

  Collins, T., 2020, (Unpublished)

  Research output: Thesis › Doctoral Thesis

  File

  • Social Behavior
  • Child
  • Self Concept
  • Social Support
  • Parents
  382 Downloads (Pure)

• An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation

  Abid, A. & Harrigan, P., May 2020, In : Australasian Marketing Journal. 28, 2, p. 71-82

  Research output: Contribution to journal › Article

  • Psychological Contract
  • Vote
  • Social Media
  • Voters
  • Online Interaction
  2 Citations (Scopus)

• A Qualitative Study of Sacred Heart Mission’s Journey to Social Inclusion (J2SI) Phase 2 Program: Experiences and Perspectives of J2SI Study Participants

  Thielking, M., McLeod, B., Mackelprang, J. L., Spiers, J., Callis, Z., Seivwright, A. & Flatau, P., 3 Aug 2020, Australia: Swinburne University of Technology. 33 p.

  Research output: Book/Report › Other output

  Open Access

  • inclusion
  • experience
  • Group
  • homelessness
  • interview

• A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media

  Abid, A., Harrigan, P. & Roy, S., 12 Jun 2020, In : Journal of Strategic Marketing.

  Research output: Contribution to journal › Article

  • Marketing Orientation
  • Voters
  • Social Media
  • Media Use
  • Focus Groups

• Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India

  Liébana-Cabanillas, F., Japutra, A., Molinillo, S., Singh, N. & Sinha, N., Oct 2020, In : Telecommunications Policy. 44, 9, 102009.

  Research output: Contribution to journal › Article

  • India
  • market
  • Industry
  4 Citations (Scopus)

• A third of our waste comes from buildings. This one’s designed for reuse and cuts emissions by 88%

  Minunno, R., Morrison, G. M., Gruner, R. L. & O'Grady, T., Nov 2020, The Conversation.

  Research output: Contribution to specialist publication › Article

• Australia's Leading Co-operative and Mutual Enterprises in 2020: CEMI Discussion Paper Series 2001

  Mazzarol, T., 2020, Centre for Entrepreneurial Management and Innovation (CEMI). 56 p.

  Research output: Book/Report › Other output

  • Superannuation
  • Social Benefits
  • Longitudinal Study
  • Economic Benefits
  • National Economy

• Branded premiums in tourism destination promotion

  Wang, S., Japutra, A. & Molinillo, S., 24 Feb 2020, In : Tourism Review. 12 p.

  Research output: Contribution to journal › Article

• Building enduring culture involvement, destination identification and destination loyalty through need fulfilment

  Japutra, A., 29 Oct 2020, In : Tourism Recreation Research.

  Research output: Contribution to journal › Article

  • Destination Loyalty
  • loyalty
  • self determination
  • Destination
  • autonomy
  1 Citation (Scopus)

• Chronic Homelessness in Melbourne: Third-Year Outcomes of Journey to Social Inclusion Phase 2 Study Participants

  Seivwright, A., Callis, Z., Thielking, M. & Flatau, P., 3 Aug 2020, Australia: Sacred Heart Mission. 87 p.

  Research output: Book/Report › Other output

  Open Access

  • homelessness
  • inclusion
  • public housing
  • costs
  • economics

• Connecting Tourism Experience and Environmental Learning

  Liu, F., Li, T. & Soutar, G., 7 May 2020, In : Current Issues in Tourism.

  Research output: Contribution to journal › Article

  • Ecotourism
  • ecotourism
  • tourism
  • Tourism
  • learning
  1 Citation (Scopus)

• Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability

  Roy, S. K., Balaji, M. S. & Nguyen, B., 12 Feb 2020, In : Journal of Marketing Management. 36, 3-4, p. 299-333 35 p.

  Research output: Contribution to journal › Article

  • Retail Industry
  • Retail
  • Interaction
  • Attractiveness
  • Self-efficacy
  4 Citations (Scopus)

• Consumer engagement behaviors: do service convenience and organizational characteristics matter?

  Roy, S. K., Shekhar, V., Quazi, A. & Quaddus, M., 4 Apr 2020, In : Journal of Service Theory and Practice. 30, 2, p. 195-232 38 p.

  Research output: Contribution to journal › Article

  • Service Behavior
  • Customer Engagement
  • Organizational Characteristics
  • Store Ambience
  • Store Managers

• Consumer engagement behaviors in the online wildlife trade: implications for conservationists

  Feddema, K., Harrigan, P., Nekaris, K. A. I. & Maghrifani, D., Dec 2020, In : Psychology & Marketing. 37, 12, p. 1755-1770 16 p.

  Research output: Contribution to journal › Article

  • Persuasive Communication
  • Consumer Behavior
  • Wildlife
  • Persuasion
  • Marketing

• COVID-19: potential effects on Chinese citizens’ lifestyle and travel

  Wen, J., Kozak, M., Yang, S. & Liu, F., 8 May 2020, In : Tourism Review.

  Research output: Contribution to journal › Article

  • Tourism and Hospitality
  • lifestyle
  • Hospitality Industry
  • Travellers
  • citizen
  48 Citations (Scopus)

• Customer Emotion Regulation during Service Encounters: An Investigation of the Emotion Regulation Matrix

  Lee, S. Y., 2020, (Unpublished)

  Research output: Thesis › Doctoral Thesis

  File

  • Emotion Regulation
  • Service Encounter
  • Matrix
  • Customer Engagement
  • Situational Factors
  6 Downloads (Pure)

• Customer versus Member Engagement: Does Mutuality Matter?

  Mazzarol, T., Soutar, G., Reboud, S. & Clark, D., Mar 2020, Proceedings of ANZMAC Conference 2019. Richard, J. E. & Kadirov, D. (eds.). Wellington: Australia and New Zealand Marketing Academy Conference, p. 1108-1112

  Research output: Chapter in Book/Conference paper › Conference paper

  • Mutuality
  • Word-of-mouth
  • Investors
  • Service Firms
  • Co-development

• Destination's efforts and commitment towards recycling

  Japutra, A. & Loureiro, S. M. C., 4 Mar 2020, In : Current Issues in Tourism. 12 p.

  Research output: Contribution to journal › Article
  2 Citations (Scopus)

• Does corporate social responsibility improve brands’ responsible and active personality dimensions? An experimental investigation

  Tarabashkina, L., Tarabashkina, O., Quester, P. G. & Soutar, G. N., 2020, In : Journal of Product and Brand Management.

  Research output: Contribution to journal › Article

  • Corporate Social Responsibility
  • Brand Personality
  • Communication
  • Economic and social effects
  • Erosion

• Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives

  Yoo, J., Mijamoto, Y., Evers, U., Lee, J. A. & Wong, N., 6 Feb 2020, In : Journal of Happiness Studies. 21 p.

  Research output: Contribution to journal › Article

  • materialism
  • well-being
  • cultural difference
  • Japan

• Do stereotypes matter for brand attachment?

  Japutra, A., Molinillo, S. & Ekinci, Y., 4 Dec 2020, In : Marketing Intelligence and Planning.

  Research output: Contribution to journal › Article

  • Stereotypes
  • Destination
  • Structural Equation Modeling
  • Destination Branding
  • Survey Data

• Do value cocreation and engagement drive brand evangelism?

  Harrigan, P., Roy, S. K. & Chen, T., 18 Aug 2020, In : Marketing Intelligence and Planning.

  Research output: Contribution to journal › Article

  • Value Co-creation
  • Advocacy
  • Social Media
  • Logic
  • Marketers
  1 Citation (Scopus)

• Emotion regulation in service encounters: are customer displays real?

  Lee, S. Y., Sweeney, J. C. & Soutar, G. N., 9 Apr 2020, In : Journal of Service Theory and Practice. 30, 2, p. 171-194

  Research output: Contribution to journal › Article

  • Emotion Regulation
  • Service Encounter
  • Matrix
  • Motivational Factors
  • Employees
  1 Citation (Scopus)

• Enhancing brand value using corporate social responsibility initiatives Evidence from financial services brands in Saudi Arabia

  Ajina, A. S., Roy, S., Nguyen, B., Japutra, A. & Al-Hajla, A. H., 15 Jan 2020, In : Qualitative Market Research. 28 p.

  Research output: Contribution to journal › Article

• Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions

  Fujita, M., Harrigan, P., Soutar, G. N., Kumar Roy, S. & Roy, R., 1 Dec 2020, In : Journal of Business Research. 121, p. 642-654

  Research output: Contribution to journal › Article

  • Social Media
  • Role Perceptions
  • Group Processes
  • Self-concept
  • Distinctiveness
  1 Citation (Scopus)

• Entrepreneurial education: An entrepreneurial ecosystem approach

  Clark, D. N., Reboud, S., Toutain, O., Ballereau, V. & Mazzarol, T., 17 Nov 2020, In : Journal of Management and Organization. 21 p.

  Research output: Contribution to journal › Article

  • Ecosystem Approach
  • Entrepreneurial Ecosystems
  • Entrepreneurship Education
  • New Ventures
  • New Venture Creation

• Entrepreneurship and Innovation: Theory, Practice and Context

  Mazzarol, T. & Reboud, S., 2020, 4th ed. Singapore: Spinger New York LLC. 509 p. (Spinger Texts in Business and Economics)

  Research output: Book/Report › Book

  • Innovation Theory
  • Innovation
  • Entrepreneurship
  • Practice Theory
  • International Research

• Experiences and value perceptions of an ecotourism trip – an empirical study of outbound Chinese tourists

  Li, T., Liu, F. & Soutar, G., 2 Sep 2020, In : Tourism Recreation Research.

  Research output: Contribution to journal › Article

  • Value Perception
  • Ecotourism
  • ecotourism
  • tourist
  • Tourists

• Exploring customer experience, commitment, and engagement behaviours

  Roy, S. K., Gruner, R. L. & Guo, J., 12 Jun 2020, In : Journal of Strategic Marketing.

  Research output: Contribution to journal › Article

  • Customer Commitment
  • Customer Engagement
  • Retail
  • Customer Experience
  • Marketing Theory
  1 Citation (Scopus)

• Exploring environmental benefits of reuse and recycle practices: A circular economy case study of a modular building

  Minunno, R., O'Grady, T., Morrison, G. M. & Gruner, R. L., Sep 2020, In : Resources, Conservation and Recycling. 160, 104855.

  Research output: Contribution to journal › Article

  • circular economy
  • Recycle
  • Circular Economy
  • Environmental Benefits
  • Reuse
  2 Citations (Scopus)

• Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach

  Quintal, V., Soutar, G., Phau, I. & Sood, A., 27 Jul 2020, In : Current Issues in Tourism.

  Research output: Contribution to journal › Article

  • Best-worst Scaling
  • festival
  • garden
  • scaling
  • personality

• Exploring the Determinants of Intention to Use P2P Mobile Payment in Spain

  Liébana-Cabanillas, F., Molinillo, S. & Japutra, A., 15 Oct 2020, In : Information Systems Management.

  Research output: Contribution to journal › Article

  • Banking services
  • Spain
  • determinants
  • knowledge
  • literature

• Food insecurity and socioeconomic disadvantage in Australia

  Seivwright, A., Callis, Z. & Flatau, P., 15 Jan 2020, In : International Journal of Environmental Research and Public Health. 17, 2

  Research output: Contribution to journal › Article

  Open Access

  • Food Supply
  • United States Department of Agriculture
  • Food Quality
  • Demography
  • Western Australia
  2 Citations (Scopus)

• How Information Complexity in Social Marketing Campaigns Affects Consumers: The Case of Sustainable Behaviours

  Zhang, I., 2020, (Unpublished)

  Research output: Thesis › Master's Thesis

• How innovation intermediaries support start-up internationalization: a relational proximity perspective

  Schepis, D., 24 Sep 2020, In : Journal of Business and Industrial Marketing.

  Research output: Contribution to journal › Article

  Open Access

  File

  • Internationalization
  • Proximity
  • Intermediaries
  • Start-ups
  • Innovation
  1 Citation (Scopus)

  92 Downloads (Pure)