Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Management practices Business & Economics
Business management Business & Economics
Innovation Business & Economics
Innovation theory Business & Economics
Entrepreneurship Business & Economics
Small business Business & Economics
Management theory Business & Economics
Word-of-mouth Business & Economics

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Research Output 2016 2020

Entrepreneurship and Innovation: Theory, Practice and Context

Mazzarol, T. & Reboud, S., 2020, 4th ed. Singapore: Spinger New York LLC. 509 p. (Spinger Texts in Business and Economics)

Research output: Book/ReportBook

Innovation theory
Entrepreneurship
Innovation
Industry
International research
Customer orientation
Service employees
Incivility
Employees
Core self-evaluations

Small Business Management: Theory and Practice

Mazzarol, T. & Reboud, S., 2020, 4th ed. USA: Spinger New York LLC. 579 p. (Springer Texts in Business and Economics)

Research output: Book/ReportBook

Management practices
Business management
Small business
Management theory
Owner-managers

Press / Media

ABC Perth Drive Program

Jill Sweeney

28/10/19

1 media contribution

Press/Media: Press / Media