Two-way acculturation in social media: The role of institutional efforts

Fujita, M. (Speaker)

Activity: Service and engagement › Public lecture, debate or seminar

Description

Presented at the UWA Business School Marketing Seminar Series

Period	13 Dec 2017
Held at	UWA Business School

Related content

Research output
Enhancing student-university relationships through social media brand communities: An identity theories perspective
Research output: Thesis › Doctoral Thesis