Enhancing student-university relationships through social media brand communities: an identity theories perspective

Fujita, M. (Speaker)

Activity: Service and engagement › Public lecture, debate or seminar

Description

presented at the UWA Business School Marketing Seminar Series

Period	21 Jul 2015
Held at	UWA Business School

Related content

Research output
Enhancing student-university relationships through social media brand communities: An identity theories perspective
Research output: Thesis › Doctoral Thesis