A university brand community on social media: A netnographic analysis

Fujita, M. (Speaker)

Activity: Service and engagementPublic lecture, debate or seminar


Presentation of conference paper: Fujita, M., Harrigan, P. and Soutar, G. (2015)
Period2 Dec 20154 Dec 2015
Event title2015 ANZMAC Conference
Event typeConference
LocationSydney, Australia, New South Wales
Degree of RecognitionInternational