A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics

Momoko Fujita (Speaker)

Activity: Service and engagement › Public lecture, debate or seminar

Description

Presented at the UWA Business School Marketing Seminar Series

Period	22 Jun 2016
Held at	UWA Business School

Related content

Research output
Enhancing student-university relationships through social media brand communities: An identity theories perspective
Research output: Thesis › Doctoral Thesis