A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics

Fujita, M. (Speaker)

Activity: Service and engagementPublic lecture, debate or seminar

Description

Presentation of conference paper: Fujita, M., Harrigan, P. and Soutar, G. (2016)
Period20 Mar 2016 - 23 Mar 2016
Held at2015 Global Innovation and Knowledge Academy (GIKA) Conference
Event typeConference
LocationValencia, Spain
Degree of RecognitionInternational