A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics

Activity: Service and engagementPublic lecture, debate or seminar


Presentation of conference paper: Fujita, M., Harrigan, P. and Soutar, G. (2016)
Period20 Mar 201623 Mar 2016
Event title2015 Global Innovation and Knowledge Academy (GIKA) Conference
Event typeConference
LocationValencia, SpainShow on map
Degree of RecognitionInternational