Researcher Profile

Associate Professor Joanne Sneddon

Joanne Sneddon
Joanne Sneddon

Phone: +61 8 6488 1727

Research Expertise:
  • Innovation adoption and diffusion
  • Innovation systems
  • Management of agricultural innovations


MBA Online Marketing Principles
MBA Perth Marketing Principles
MBA Perth & Jakarta Entrepreneurship and Innovation
MBA Perth & Manila Small Business Management
BComm Perth Small Business Management


AdvDipBA Durh, MCom(Mgt) Curtin, MBA PhDW.Aust.

Current Projects

Personal values, giving behaviour, consumer behaviour and family decision making.

Previous Positions

2003-2005 Research Assistant and Adjunct Lecturer, Centre for Entrepreneurial Management and Innovation, UWA
2000-2003 Small Business Training Program Manager,Curtin University of Technology, Entrepreneurship and Business Development Unit
2001 Adjunct Lecturer (Management), Curtin University of Technology, Business School


Australasian Animal Studies Association
Australian and New Zealand Marketing Academy
Academy of Management
UWA Institute of Agriculture
Australian Animal Studies Group
Animals and Society Institute

Funding Received

2014, Sneddon and Lee, “Personal values and family decision making: revealed preferences, prediction and influence of children and adults in family groups”, UWA Business School, Research Development Award, $9,000

2014, Liu, Sneddon, Lee, Soutar and Sigley, “Predicting the travel intentions of Chinese ecotourists towards Western Australia”, UWA Business School, Research Development Award, $8,000

2011, Sneddon (Mentored by Lee and Soutar), “How do customers’ values influence their behaviour? A qualitative study”, UWA Business School, Research Development Award, $7,310.

2010, Sneddon (Mentored by Lee and Soutar), “Predicting ethical consumers’ intentions to purchase wool apparel and their willingness to pay for ethical attributes”, UWA Research Development Award, $4,537

2009, Mazzarol, Soutar, Watson, Sneddon and Mamouni-Limnios, “Sustainable Co-operative Enterprise”, Australian Research Council Linkage Grant with Co-operatives WA, $338,000.

2009, Sneddon (Mentored by Lee and Soutar), “An exploration of the beliefs of ethical consumers towards wool apparel”, UWA Business School, Research Development Award, $15,000 and Department of Agriculture and Food, WA, $2500.

Future Research

Joanne is currently working with Professors Julie Lee and Geoff Soutar on the Values Project with a focus on refining Universalism values into two facets; environmental and animal welfare.


Joanne Sneddon is currently a Senior Lecturer with the UWA Business School in and Marketing. Joanne holds Master of Commerce in Management with distinction from Curtin University of Technology, and MBA and PhD from the University of Western Australia. Joanne’s doctoral research examined the factors influencing the adoption and implementation of new technologies in the Australian wool industry.

Over the past twelve years, Joanne has been engaged in a series of research projects and consultancies for national and state scientific research agencies including the Commonwealth Scientific and Industrial Research Organisation, the Department of Agriculture and Food, the Department of Land Information, the E H Graham Centre and the new Cooperative Research Centre for sheep. Joanne also consults to Australian rural research and development corporations, Australian Wool Innovation and Meat and Livestock Australia, on innovation and research management issues.

In addition to her research work, Joanne was employed as a program manager for the Entrepreneurship and Business Development Unit at the Curtin Business School, and was engaged in the design and coordination of training and development programs for owner-managers. Prior to working in academia, Joanne managed M&K Marketing Services, a textile point-of-sale manufacturer in the United Kingdom.

ID: 95179

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