Researcher Profile

Winthrop Professor Geoff Soutar

Geoff Soutar
Geoff Soutar

Phone: +61 8 6488 7885

Research Expertise:
  • Customer service and customer satisfaction
  • International marketing of education
  • Market orientation research
  • Research methodology
  • Role of value and quality in consumer decision making
  • Service quality
  • Small and medium enterprise research
  • Word-of-mouth marketing

ID: 48369

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