Researcher Profile

Winthrop Professor Geoff Soutar

Geoff Soutar
Geoff Soutar

Phone: +61 8 6488 7885

Research Expertise:
  • Customer service and customer satisfaction
  • International marketing of education
  • Market orientation research
  • Research methodology
  • Role of value and quality in consumer decision making
  • Service quality
  • Small and medium enterprise research
  • Word-of-mouth marketing
  1. 2018
  2. Organisational Factors, Anticipated Rents and Commercialisation in SMEs

    Do, H., Mazzarol, T., Soutar, G., Volery, T. & Reboud, S. Feb 2018 In : International journal of innovation management. 22, 2, p. 1 30 p., 1850018

    Research output: Contribution to journalArticle

  3. 2017
  4. A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics

    Fujita, M., Harrigan, P. & Soutar, G. 15 Mar 2017 27, 2, p. 148-164 17 p.

    Research output: Contribution to journalArticle

  5. Value drivers and adventure tourism: A comparative analysis of Japanese and Western consumers

    Williams, P., Soutar, G., Ashill, N. J. & Naumann, E. 2017 In : Journal of Service Theory and Practice. 27, 1, p. 102-122 21 p.

    Research output: Contribution to journalArticle

  6. 2016
  7. Testing and extending Schwartz refined value theory using a best–worst scaling approach

    Lee, J., Sneddon, J., Daly, T., Schwartz, S., Soutar, G. & Louviere, J. 21 Dec 2016 In : Assessment. p. 1-15 15 p.

    Research output: Contribution to journalArticle

  8. Epilogue to the Special Issue and reflections on the future of engagement research

    Hollebeek, L. D., Conduit, J., Sweeney, J., Soutar, G., Karpen, I. O., Jarvis, W. & Chen, T. 23 Mar 2016 In : Journal of Marketing Management. 32, 5-6, p. 586-594 9 p.

    Research output: Contribution to journalArticle

  9. Australia's leading co-operative and mutual enterprises in 2016

    UWA Co-operative Enterprise Research Unit 2016 Centre for Entrepreneurial Management and Innovation (CEMI). 110 p. (CEMI Discussion Paper Series ; no. 1601)

    Research output: Book/ReportOther output

  10. Australia’s Leading Co-operative and Mutual Enterprises in 2016: CEMI Discussion Paper Series, DP 1601

    Mazzarol, T., Mamouni Limnios, E., Soutar, G. & Kresling, J. 2016 www.cemi.com.au : Centre for Entrepreneurial Management and Innovation (CEMI)

    Research output: Other contribution

  11. Using blueprinting and benchmarking to identify marketing resources that help co-create customer value

    Ceric, A., D'Alessandro, S., Soutar, G. & Johnson, L. 2016 In : Journal of Business Research. 69, 12, p. 5653-5661

    Research output: Contribution to journalArticle

  12. 2015
  13. Best-worst scaling: an alternative to ratings data

    Soutar, G., Sweeney, J. & Mccoll-Kennedy, J. R. 2015 Best-Worst Scaling: Theory, Methods and Applications. Louviere, J. J., Flynn, T. N. & Marley, A. A. J. (eds.). Cambridge, UK: Cambridge University Press, p. 177 – 187

    Research output: Chapter in Book/Conference paperChapter (peer-reviewed)

  14. Co-op Member Four Hats: A Cross-Case Comparison

    Mamouni Limnios, E., Mazzarol, T. & Soutar, G. 2015

    Research output: Contribution to conferenceConference presentation/ephemera

  15. Conducting a focus group using group support system (GSS) software

    Soutar, G., Newby, R. & Watson, J. 2015 Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship. Neergard, H. & Leitch, C. M. (eds.). Cheltenham, UK, and Northampton, USA: Edward Elgar Publishing, p. 311-338

    Research output: Chapter in Book/Conference paperOther chapter contribution

  16. Fuzzy Logic for Social Simulation Using NetLogo

    Izquierdo, L. R., Olaru, D., Izquierdo, S. S., Purchase, S. & Soutar, G. 2015 In : JASSS. 18, 4, p. Article 1

    Research output: Contribution to journalArticle

  17. Modelling CRM in a social media age

    Harrigan, P., Soutar, G., Choudhury, M. M. & Lowe, M. 2015 In : Australasian Marketing Journal. 23, 1, p. 27-37

    Research output: Contribution to journalArticle

  18. Research performance of marketing academics and departments: An international comparison

    Soutar, G., Wilkinson, I. & Young, L. 2015 In : Australasian Marketing Journal. 23, 2, p. 155-161

    Research output: Contribution to journalArticle

  19. The Influence of Perceived Advertising Congruity on Chinese Ecotourists’ Attitude towards Australian Ecotourism Advertisements

    Liu, F., Wei, Y. & Soutar, G. 2015 2015 ANZMAC Conference Proceedings. https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf, Vol. n/a, p. 1-8

    Research output: Chapter in Book/Conference paperConference paper

  20. 2014
  21. Delivering good service: Personal resources, job satisfaction and nurses' 'customer' (patient) orientation

    Gountas, S., Gountas, J. I., Soutar, G. & Mavondo, F. T. 2014 In : Journal of Advanced Nursing. 70, 7, p. 1553-1563

    Research output: Contribution to journalArticle

  22. Developing an Australian and co-operative mutual index

    Mazzarol, T., Mamouni Limnios, E., Soutar, G. & Kresling, J. 2014 Co-operatives and mutuals research and teaching conference: Papers. Sydney, Australia: Co-operatives Research Group, The University of Sydney Business School, Vol. N/A, p. 1-13

    Research output: Chapter in Book/Conference paperConference paper

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